Cemex Case Write-up Cemex and the Low Income Construction Market * Cemex’s target market in Mexico does not realize their dream home‚ while they can afford it. * Cemex’s revenue comes from big-ticket/large scale customers‚ middle- and upper-income individuals‚ and low income/do-it-yourself homebuilder customers. The sales for low-income customers only drop 10-20% during 1994 Mexico crisis. And Cemex see large market potential in low-income customers market. Thus‚ Cemex’s target market
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APSY 3145 Qualitative Research Methods Week 4 Presentation Focus Groups How to design and conduct a focus group interview? Chan Ming Chung‚ Daniel Chan Ying Wa‚ Cindy Yip Chun Hin‚ Hinry Brief Contents • What is the focus group? • How to conduct it? • Basic ingredients in focus groups. • Problem of confidentiality • Pro & Con • Limitation What is the focus group? • An interview with several people • Emphasize a specific topic • Extensively use in market and social research • Interested in how
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Introduction: include brief description of background‚ purpose of the focus group‚ marketing research problem‚ and detailed focus group objectives (ie. What are the marketing research objectives for this piece of research?) 2.Method and Procedures: discuss how the focus group was implemented: the composition of the focus group; where‚ when and how the focus group was conducted 3.Summary of Findings: briefly outline the key findings of your focus group‚ reactions‚ perceptions‚ and add in one or two verbatim
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2. What are some of the disadvantages of using focus groups? Discuss two recent trends in focus group research and explain why you think these have evolved. Use references to support your opinions. Focus groups are one of the more commonly used methods in research when looking for a deeper understanding of a particular topic. Focus group discussions allow the researcher to probe both the cognitive and emotional responses of participants while observing the underlying group dynamic (Heary‚ Caroline
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his “creative thinking”‚ but I am very sorry to say this kind of “creative thinking” is called “YY” in China. 2. Did the Reward Program motivate retailers to sell more CEMEX products? I’m afraid not. Here we have to define what the real motivation is? Yes‚ making money. Where is the money come from? Yes‚ the end-users. If CEMEX can de-commoditizing the product and crate really value for the end-users‚ its products will become money making products which can bring long-term cash for the retailers
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Camera with a focus ‘What does it take to make a movie?’… Gone are the days when such a question caught awe-filled eyes gazing at an aspiring film-maker eager to learn about the art and science of making motion pictures. It might rather end up making you a butt of joke amongst a bunch kids fluttering around you‚ teaching you to make a movie using a device as handy as a cell phone. That’s what it may take to make a movie in the present day. In a metropolis like Mumbai‚ with an ample of amateur
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primary and secondary school following a traditional teaching method‚ which used grammar as the starting point and foundation‚ for the development of all language skills — speaking‚ listening‚ writing‚ and reading‚ however there was relatively little focus on speaking and listening. As reported by Virginia‚ she was exposed to explicit information about the structure of the language and to rules that she had to internalize through repetitions and direct translation with little or no opportunity of participating
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Focus on Application-ANOVA Testing The concept I will be discussing is ANOVA Testing. I will perform an ANOVA test to determine if there is a difference in nicotine levels of king size filtered‚ non-filtered‚ and menthol cigarettes. I will identify the null hypothesis and alternative hypothesis‚ F-value‚ F-critical‚ P-value‚ and state the final conclusion. A simple random test of 25 filtered‚ non-filtered and menthol test was collected and the nicotine amount measured. All of the cigarettes are
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Assignment Focus on the Learner 1. I chose to assess Marine who is a mature student and of French nationality‚ she is married and has two teenage children. (Her level of English is intermediate but still requires good flow and a greater repertoire of vocabulary). Marine used to work as a legal assistant and has finished her training to be a patent assistant. This involves working with lawyers where English is becoming an important requirement‚ not just reading but writing and conversing with
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Assessed Assignment 2: Focus on the learner Muftah‚ married with four children‚ is a pleasant student who is struggling in class. Muftah did not receive any English in secondary school or university. He worked as a Physical Education teacher for two years‚ and then was employed with the Ministry of Youth and Sports for twenty years. In his years of employment‚ Muftah never needed to speak or write in English until about two years ago‚ when he started attending International House. He says that
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