INDUSTRY: Food Service COMPANY WEBSITE: www.mcdonalds.com COMPANY BACKGROUND: As a company‚ McDonald’s was first introduced in Des Plaines‚ Illinois in 1955. This was the very first McDonald’s restaurant‚ which all started in San Bernardino‚ California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later‚ in 1985 added to the Dow Jones Industrial Average. (www.mcdonalds.com) The company has gone
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PRICING STRATEGIES Global pricing is one of the most critical and complex issues that McDonald’s faces since price is the only marketing mix instruments that create revenues while all other elements entail costs. A multinational company such as McDonald’s also faces the challenges of how to coordinate their pricing across different countries because of the fact that a company’s global pricing policy may make or break its overseas expansion efforts. In this case‚ McDonald’s is using Value-Pricing
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hold as increased as predicted. However‚ I think of the higher than competition price per share on MCD as cost of buying into the steadiness of net income and free capital. With a β of 0.39‚ MCD has the lowest beta compared to its competition in restaurant peer group‚ reflecting the low risk demonstrated by the rebounding of its financials‚ profitability and financial health as listed in Morningstar’s report. Mostly‚ I have faith in MCD’s continuity and consistency. While each of the three reports
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Week after week we would ask one another‚ “What is beef wellington?” Well‚ two weeks later we decided to start a Google Maps search of beef wellington. After calling restaurant after restaurant‚ refusal after refusal to make because of time to prepare and lack of demand. Classically‚ all hope was lost until I called a restaurant I have never heard of in the Gaslamp District of San Diego. While on the line with the hostess‚ I ask her if they serve beef wellington‚ she then tells me that she believes
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McDonalds A Current Marketing Situation STRENGTHS 1. McDonald’s is the world’s largest restaurant organization. 2. Strong brand name and recognition. 3 McDonald’s generate more than $40 billion in system wide sale. 4 It operates over 35000 restaurants in more than 100 countries on six continents. 5 It has an unparalleled global infrastructure and competencies in restaurant operations‚ real estate‚ retailing‚ marketing and franchising
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SWOT analysis of McDonalds This is a McDonalds Corporation SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald’s Corporation Restaurants‚ Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1‚800‚000 Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s
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Service Product McDonald McDonald’s products are mainly sold as a set meal. And a set meal will include a hamburger‚ fries and soft drink. This is the usual format of a set meal. Of course you can consume it separately. McDonald offer different kinds of hamburger for customer to choose. If don’t want to have hamburger. They have offered chicken wings and mcnuggets. For set meal are chicken wings or mcnugetts plus fries and soft drink. And they also have a few kinds of drink. Further‚ they have
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everyone. McDonalds recognises customers are not all the same. • A parent with two children visits McDonald’s to give the parent a treat. • The children want to visit as it’s a fun place to eat. • A business customer visits McDonald’s during the working day‚ as the service is quick‚ the food tastes good‚ and it can be eaten in the car‚ without affecting a busy work schedule. • Teenagers visit McDonalds‚ the pound saver menu is affordable‚ and most restaurants now offer free
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locations. A. Wendy ’s first restaurant opened on November 15 1969 in Columbus Ohio. 1. 1 year later the second Wendy ’s Old Fashioned Hamburgers was opened on the other side of town. 2. The second Wendy ’s also displayed their first ever drive up window. B. In 1976 Wendy ’s had its first public stock with 1 million common shares for 28 dollars a share. 1. Wendy ’s spread to Canada in late 1976 to add the 500th Restaurant. 2. Today Wendy ’s has more than 6‚000 restaurants in many different country
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Restaurant Review It was rainy‚ crowded and loud at the entrance‚ the smell of cigarette and rum filled the air of the lobby area. It was Saturday night at the T.G.I.F in San Francisco‚ the Giant’s were playing so the place was packed and fans were being loud. The restaurant is located on a corner nearby Pier 39 and it almost has an Aspen look to it. The building itself is made of bricks with big colorful windows and huge cherry finished wooden doors with brass handles. Inside
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