Ch-1. Overview Of Malls 1.1.Shopping Malls In Mumbai The tremendous hike in the number of shopping malls in Mumbai is the direct result of globalization. In its march towards the ’Global Village’‚ the shopping malls are providing Mumbai with the gusto to move still further. The shopping malls can be said to be the outcome of the class conscious citizens who prefers sophisticated environs for shopping. In fact‚ the mushrooming of the international brands in India‚ has also created the need
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MALL CULTURE Mall culture is nothing but an exploitative phenomenon mastermind by materialistic sharks of a blind imitation of the wild west for personal gains – and even at the cost of small traders and entrepreneurs who provide spot service to the community while these huge magnet like sophisticated centralized retail chains attract the gullible customer through media and advertisement blitz craze. Where? Of course‚ not in villages and in towns but in metropolis like Delhi‚ Mumbai‚ Chennai‚ Banglore
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1. All-in-one stores. With everything from groceries and vegetables to footwear‚ clothes‚ cosmetics‚ furnishings and electrical items available under one roof‚ a growing middle class with higher disposable incomes is heading for the malls in droves. 2. For some‚ it is a way to chill out on movies and food in the added comfort of a fully air-conditioned space. “In short‚ it is a living room for most of them.” 3. The malls are another sign of the new‚ prosperous India‚ of call centers‚ outsourcing
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never as convenient for people as it is now. The shopper gets the experience of one stop shop. From apparels to FMCG goods‚ the consumer gets leisure time visiting malls. Each store offers an individual a wide variety be it for choosing a stationery pen or a laptop. One of the reasons for the existence of mall culture is globalization. Products and brands from various places‚ cultures and communities are under one roof. One of the central features of conventional shopping areas and stores has been
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Look at shopping malls in a new perspective. It is not anymore only a place to do your shopping. It has gained status as a social phenomenon. From the early 1980’s a new social phenomenon came to the forefront world wide‚ the shopping mall. Although the concept of malls was to induce consumerism‚ inventors of this new concept could never in their wildest dreams visualise the social revolution it would start. Make no mistake‚ although there was here and there some scepticism from the old school
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Views of Various age groups on growing trend of mall culture • Aim: To study of effects of mall culture on various age groups and how it is affected both socially and economically. • Objective: To study the differences in various age groups regarding the growing trend of mall culture on them. • Methodology: Using the survey method‚ we took into consideration the various age groups and took sample of at least 10 people from each group. • Sampling: (Division of age group)
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City outskirts are sprouting malls. Will they help decongest Bangalore? Mall culture is here to stay and new malls coming up on the city outskirts seem to be offering a ray of hope to the jam-packed city centre. Hopefully‚ these will cater to the lifestyle needs of people living beyond the Outer Ring Road. But will it be a boon? Expert opinion has it that if planned and executed properly‚ malls can keep people from travelling into the city for their leisure. This will reduce traffic within the
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------------------------------------------------- Shopping mall A shopping mall‚ shopping centre‚ shopping arcade‚ shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers‚ with interconnecting walkways enabling visitors to easily walk from unit to unit‚ along with a parking area — a modern‚ indoor version of the traditional marketplace. Modern "car-friendly" strip malls developed from the 1920s‚ and shopping malls corresponded with the rise of suburban living
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PAGE ONE People save for various reasons. Some save with a specific purchase in mind‚ such as cosmetic surgery or a Porsche‚ while others save just to have more money. Economists say that individuals save to buy durable goods and/or accumulate wealth to maintain a certain lifestyle during retirement or in times of financial uncertainty. These reasons all confer benefits to a saver. In the near term‚ the saver can finally buy the latest and greatest gadget‚ and in the long term‚ the saver can
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Brinkley’s essay The Mall he explores the history of shopping complexes in the United States and gives us insight on the different kinds of complexes. The mall started off as a shopping center. The first shopping center was the Country Club Plaza‚ opened in Kansas City in 1924. The shopping center soon increased in size and became small “strips.” In 1956‚ the first enclosed‚ climate controlled shopping opened in Minneapolis and was called South Dale Shopping Center many cities. The malls spread and began
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