The story of Malaysia Airlines starts in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. Fuelled by a
Premium Malaysia Airlines Singapore Airlines Cathay Pacific
Today with sales of over Rs 2‚000 crore Wheel is ’Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe ‚ CEO‚ HUL‚ puts it rather succinctly when he says that every second Indian is a Wheel consumer. optimum supply chain and wide distribution reach together have delivered a winning proposition. What started as a test pilot for building a low cost mobile activation
Premium Advertising
COMPANY PROFILE 1. Company’s Background Malaysia Airlines began in 1947 as Malayan Airways. However‚ it was renamed Malaysian Airways following the creation of the Federation of Malaysia in 1963. The company is publicly called Malaysia Airlines System. While MAS has grown to become Southeast Asia’s largest airlines‚ it also becomes one of the world’s premier international carriers. The MAS headquarters building in downtown Kuala Lumpur has been sold. Nevertheless‚ the new corporate headquarters
Premium Malaysia Airlines Airline Kuala Lumpur International Airport
1.1 What is Multimedia? • When different people mention the term multimedia‚ they often have quite different‚ or even opposing‚ viewpoints. Chapter 1 Introduction to Multimedia 1.1 What is Multimedia? 1.2 Multimedia and Hypermedia 1.3 World Wide Web 1.4 Overview of Multimedia Software Tools – A PC vendor: a PC that has sound capability‚ a DVD‐ROM drive‚ and perhaps the superiority of multimedia‐enabled microprocessors that understand additional multimedia instructions. – A consumer en
Premium HTML World Wide Web XML
TURKISH AIRLINES MARKETING STRATEGY 1. Airline Overview Turkish Airlines‚ Turkey’s national flag carrier‚ was founded in Ankara on 20 May 1933 as “State Airlines Administration‚” under the direction of the Ministry of Defence. In 1955‚ it was restructured into “Turkish Airlines”. 25% of the company was sold via an SPO under a privatisation programme in 2005. Today 50.9% of the company shares are public‚ while the rest remain state-owned. In 2008‚ Turkish Airlines has kept its position ranked
Premium Marketing
KUALA LUMPUR: The impending collaboration between Malaysia Airlines (MAS) and AirAsia Bhd (AirAsia) is a positive move as it would eliminate irrational competitive pricing‚ allow economies of scale‚ higher bargaining power and synergies. Hong Leong Investment Bank Bhd (HLIB) said AirAsia‚ as Malaysia’s only low-cost carrier player‚ would have better control over supply and yields without competition from FireFly‚ MAs-owned low-cost unit. “There are higher chances of AirAsia plying for routes‚ which
Premium Kuala Lumpur Malaysia Airlines Kuala Lumpur International Airport
Pricing Analysis Report AIRASIA BUDGET AIRLINE I. Executive summary Budget airline industry Singaporean airlines industry grew by 10.3% in 2007 to reach a value of S$6.5 billion‚ growing by more than 10% up to now. Noticeably‚ low-cost carriers have been the industry’s success story over the past decade. It has won huge number of passengers‚ stealing full-service market share and forcing full-service airline such as SIA to run its own low-cost options such as Scoot
Premium Low-cost carrier Airline
1.0 INTRODUCTION | In this rapidly changing world‚ people are relying very much on airline companies to support both their personal and professional activities. Therefore‚ as people demand the great speed transportation‚ the airline companies have to challenge themselves in providing the best products and services to meet the needs and wants of the customers. In the airline industry‚ the efficiency is a vital component to run the business; it thus should be achieved by investing in new and advanced
Premium Airline Singapore Airlines Malaysia Airlines
Tobacco firms adopt tactics of ‘Dr Evil’ in battle against tougher regulation Link: http://www.theguardian.com/society/2014/nov/01/tobacco-dr-evil-regulation-lobbyist Date of the news: 1 November 2014 Some tobacco manufacturers in UK adopted a promotion strategy by backing a new organization that launches recently to defend the right of smoker and push the message that drinkers and fast food fans will be the next targets of health campaigners if smokers’ freedom are not respected. It is a highly controversial
Premium Ethics Tobacco Tobacco industry
Nestle Promotion Strategy. - Writing 1 Casestudy February 7‚ 2010 Nestlé constitutes the bigger corporation in the field of research and technology of foods. Her annual investment in Research and Growth is the biggest of the branch while her personnel in this sector exceeds the 3.000 people.The Nestlé Research Centre in Lausanne‚ where is carried out the basic research‚ is recognized globally as one of the leading centres of researches in his type with above 300 publications
Premium Marketing Vitamin Product management