Malaysia Airline should reduce the price of ticket to attract more passengers. Although the profit will be reduce‚ but the increase of the number of passengers will cover it back. In long term‚ it will bring more benefit to the company. Malaysia Airline also needs to have more promotion to attract the low income of passengers. For example‚ promote special ticket for a group of students or for family to travel during the school holiday. This is because during holiday‚ many of the students and family
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Strategy in the Market Place: Malaysia Airlines (MAS) has announced their new business plan for year 2012‚ aiming to restore their profitability on the premium sector‚ as to become the preferred premium carrier. (Business Plan‚ Our Way Forward‚ December 2011‚ page7) By achieving the vision as to become the preferred premium carrier‚ they will be launching a new regional premium airline. In the first half of 2012‚ they will launch new short-haul brand‚ flying an entirely new Boeing 737-800 fleet
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the industries. The strategic management process will be more emphasise in this report where its importance in the organisation play an important factor in order for the organisation to grow and expand. Malaysia Airlines (MAS) have been chosen as an organisation for this report. Malaysia Airlines is a commercial air travel organisation where they provide transportation service throughout the world‚ specifically 850 destinations in 150 countries. The organisation company profile will explain more
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Malaysia Airlines system is the symbol of flag carrier of Malaysia and owned by the government which is shelter under Tan Sri Md Nor Yusof as the Chairman‚ Ahmad Jauhari Yahya as the Managing Director and Mohd. Rashdan Mohd. Yusof as the Resign member. This airline is founded in 66 years ago on 1 May 1947 as the name of Malayan Airways then after Malaysia gained independence the airline being renamed as Malaysian Airways and it is started the commenced of operation in 41 years ago on 1 October 1972
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English only July 2007 PRIVATIZATION AND RE-NATIONALIZATION OF MALAYSIA AIRLINES (Submitted by the ICAO Secretariat) 1. BACKGROUND Malaysia Airlines (MAS) was incorporated as Malaysia’s flag carrier in 1971 following the breakdown of Malaysia-Singapore Airlines partnership. Since then‚ MAS has continued to expand its network and fleet. By mid-1980s‚ MAS had a total of about 60 domestic and international destinations in its network and a fleet of over 35 aircraft. However‚ MAS’s balance
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could contribute to a company’s sales decline. This piece also delves into the ensuing strategies-revamp in the corporation’s marketing mix to counter declining sales. As a scenario‚ this study would be taking the point-of-view of a Marketing Manager idealising and justifying the team’s actions in a sales boost bid. For this paper‚ studies would be based on the national carrier of Malaysia‚ Malaysian Airlines System (thereafter referred to as MAS). They have been dogged by continuous sales decline
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MALAYSIA AIRLINE SYSTEM (MAS) Corporate Information Historical evolution Malaysia Airlines had its humble beginning in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the government of the Colonial Straits Settlement to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL
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Industry Overview The airline industry is a large and growing industry. In the past years‚ air travel has been growing by 6% a year and scheduled airlines carried more than 1 billion passengers in 2008. The airline industry involves large capital requirements. For example‚ the requirements for aircraft‚ close monitor by the government regulations‚ competition from other tourist transport and the requirement to have high level of expertise to operate and manage. In the airline industry‚ aircraft manufacturer
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Company Perspectives: From a small air service that began with a 5-seater twin engined Airspeed Consul in 1947‚ Malaysia Airlines has grown into an award-winning airline with a fleet of more than 100 aircraft‚ servicing more than 110 destinations across six continents. Today‚ Malaysian Airlines System Berhad is a corporation with a vision of global expansion. The airline’s network will grow extensively in response to consumer demand for worldwide coverage. The airline’s enhanced in-flight services
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Summary This report aims to solve problem faced by Malaysian Airline System in the implementation of good service delivery in the flight cabins by integrating two of the management functions‚ which are organizing and leading & motivating. The problems that have being identified are impolite crewmembers‚ slow and inefficient cabin crewmembers and understaffed cabins. Sources of information were obtained from the Malaysian Airline System website‚ journal articles and personal observations. In order
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