Friends and Relatives‚ the Group Inclusive Tour‚ the Overseas Filipino Workers‚ and Niche Market. b. Competitors Major: Cebu Pacific * The airline was established on August 26‚ 1988‚ and started operations on March 8‚ 1996. It is based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3)‚ Pasay City‚ Metro Manila.The airline is a subsidiary of JG Summit Holdings. It is currently headed by Lance Gokongwei‚ presumptive heir of John Gokongwei‚ the chairman emeritus of JG Summit
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American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry‚ an industry that should be more than profitable due to the large amount of customers‚ the necessity of using airlines’ services and the high prices charged by most
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1.0 Background Information of Companies 1.1 Digi.com Berhad Digi was established in 1995 which is a company that launched digital cellular network in Malaysia. Before the company change to “Digi” is known as Mutiara Swisscom. Because of the strategic alliance with Telenor international‚ the company change name to Digi. Digi also is the first operator in Asia that become part of international roaming platform and commercially launches the use of dual-band mobile phone. In 1999 the company has lunched
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The human resource department of any airline is the backbone of the organization. The employees in this department are responsible for multiple tasks. These tasks can range anywhere from hiring and firing employees to developing a training system for all airline pilots to go through. Working in the aviation industry has shown me many ways in which having a human resource department is vital to an organization’s success. The human resource department knows everything there is to know about how
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Currently‚ the Airline Industry is one of the most attractive industries. This conclusion was possible after an extensive research in the market. To do this‚ it was necessary to analyze the industry with the five forces model of Michael Porter. The first threat to consider is the entrance of new companies in the market. In this point‚ is possible to say that it’s easier to enter the market than thirty years ago. The deregulation allowed the barriers disappearance and with this‚ the competition
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case case Continental Airlines: One Company’s Flight to Success In the last decade‚ Continental Airlines has had a spotty track record. The airline twice filed for bankruptcy‚ realized diminished performance culminating in a $613 million loss in 1994‚ and was ranked dead last in industry indicators such as on-time performance among the major carriers. During these years‚ employees at Continental had undergone several series of layoffs and withstood both wage cuts and delayed wage increases in
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| 2006-2008 POLITEKNIK MUKAH‚ SARAWAK. Diploma in Secretarial science 2001-2005 SMK TERATAI TAWAU‚ SABAH ‘Sijil Pelajaran Malaysia’ (SPM) ‘Penilaian Menengah Rendah’ (PMR) 1995-2000 SK BUNGA RAYA TAWAU‚ SABAH UPSR |EXTRA CURRICULAR ACTIVITIES
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0 Home Analytics Lee Chingyong Upload Papers MALAYSIA-SINGAPORE RELATIONS: ISSUES AND STRATEGIESmore by Rusdi Omar Share 3‚673 Download (.pdf) rusdib.pdf 163 KB Collapse Sidebar STRATEGIES/ EFFORTS IN RESOLVING THE BILATERAL ISSUES Singapore-Malaysia relations are marked by close inter-dependence. Singapore and Malaysiahave always shared strong economic and people-to-people linkages. From Singapore ’s standpoint‚the relationship should be based on mutual respect‚ mutual benefit
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Continental airlines case The biggest challenge that the continental Airlines is grappling with is with regards to their operational efficiency. Their previous decision of oursourcing key functions like reservations‚ payroll and EDS were causing a delay in flow of information thus hindering data based decision making in the company. Most decision thus were being made not by what data said but by the “hunch” or “intuition” which often proved wrong. Lack of real time data‚ complex system of booking
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common phrase that always we heard in our globalization era. What we know about diversity? And what we know about harmony? It those important for our live? Malaysia is a multiracial country. Malaysia has a population of 23.27 million consisting of 61 percent Malays‚30 percent Chinese‚ 8 percent Indians and 1 percent of other ethnic groups. Malaysia is unique because of its diversity of races‚ religions and cultures‚ the stability of the country and many places of interests. Besides‚ there are many international
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