furnish the people of Malaysia with a proficient and profitable air transport system which would enhance the placing of the country in the world. Moreover‚ as the Malaysia flag carrier‚ Malaysia Airlines had played a vital role in contributing to the economic and social integration of the country as a whole. Malaysia Airlines will consistently commit to its planning as to maximize market penetration with a reasonable number of aircraft type and fleet resources. Malaysia Airlines has set a business
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of Management Team Business Strategy Air Asia Revenue: 4Q 12 USD 1.62 Billion Number of employees: 8‚000+ HQ location: Kuala Lumpur‚ Malaysia Ownership: Listed on the Malaysian stock exchange Year founded: 2001 The company grew from two planes in 2002 to a feet of 120 aircraft fying 30 million people Vision “To be the largest low cost airline in Asia and serving 3 billion people who are currently underserved with poor connectivity and high fares.” Mission • To be the best company
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challenges‚ there remain several assets in Malaysia Airlines (MAS) arsenal. This includes strong technical capabilities and MAS well-trained cabin crew who continue to win awards and is the hallmark of Malaysian hospitality‚ from year 2008 until 2011‚ MAS cabin crew ranked 1 and 2 only (Malaysia Airlines Business Plan‚ 2011). The crew’s dedication is to be credited for the strong brand equity continues to enjoy. Both at home and overseas‚ the Malaysia Airlines brand remains associated with their unique
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AirAsia approaches to prevent this occurring and to generate continued growth is to frequently re-assess its strategy so that they build strong businesses in the attractive industries of the future Company overview - Air Asia Berhad AirAsia’s leading airline was established with the dream that everyone can fly. Since 2001‚ the company has swiftly broken travel norms around the globe. It has risen to become the world’s best. With a route network that spans through more than 20 countries. AirAsia continues
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II. 22 new aircraft was added with Air Asia affiliates. A. Air Asia’s affiliates include Malaysia AirAsia‚ Thai AirAsia and Indonesia AirAsia. B. The increasing of passenger is to add the frequencies to existing routes and the new five routes that already relaunched. C. Kuala Lumpur (KL)-Lombok‚ KL-Nanning‚ KL-Kunming‚ Kota Kinabalu-Guangzhou and KL-Solo include of the Malaysia Air AirAsia new routes. III. One of Air Asia affiliates has increased the total number of passengers
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1. Introduction of the assignment Customer relationship management (CRM) is the process of acquiring‚ retaining & growing profitable customers and a comprehensive approach for expanding customer relationship. There are different between Marketing and CRM. Marketing is a process in selling of product meanwhile CRM is a multifaceted process‚ which is intended to allow business organization to better anticipate and match customer needs and desire. As long as people are doing the buying‚ people
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(1/1/2009-31/12/2010) 31 Appendix 6 Malaysia Airline System Berhad (Group)’ Income Statement 41 Appendix 7 Malaysia Airline System Berhad (Group)’s Statement of Financial Position 42 Appendix 8 Malaysia Airline System Berhad (Group)’s Statement of Cash Flows 43 Appendix 9 Malaysia Airline System Berhad (Group)’s Financial Ratio 44 Appendix 10 Malaysia Airline System Berhad (Group)’s Market Share Price 2009-2010 47 Appendix 11 AirAsia is the world’s seventh largest airline group and could become
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Table of Content Topic Page 1.1 Brief History on AirAsia 2 – 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze the
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The Competition Act 2010 is an act to promote economic development and protect consumers’ interest. It is implemented by the Malaysia Competition Commission (MyCC)‚ which was established under the Competition Commission Act 2010. This act was enacted by the Parliament of Malaysia in May 2010 and came into effect on 1 January 2012. The Competition Act 2010 is not meant to protect competitors. It is meant to ensure enterprises compete freely and fairly. Competition forces enterprises to be more efficient
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up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The airline now flies to over 40 destinations in Malaysia‚ Thailand‚ Indonesia‚ Macau‚ China‚ Philippines‚ Cambodia‚ Vietnam and Myanmar. AirAsia has formed 2 successful joint ventures
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