report is to analyse in-depth finance evaluation of 3 big airline companies in the world. The target company chosen for this analysis is Malaysia Airlines and the 2 comparable companies are Cathay Pacific and Lufthansa. This report examines each company’s financial performance and also provides recommendation for Malaysia Airlines in creating value for its shareholders. 1.2 Methodology This report adopts an extensive review from Malaysia Airlines annual reports‚ Cathay Pacific annual reports‚ Lufthansa
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Executive Summary Malaysia Airline System Berhad (MAS)is a group having several businesses organization includes Malaysia Airlines‚ MAS Cargo‚ Firefly‚ MASwings‚ MAS aerospace and so on. Other businesses which are under MAS are hotel operations‚ catering‚ computerized reservation services‚ coach transportation‚ trucking and warehousing services‚ retailing of goods‚ terminal charges and tour and travel related activities(Malaysia Airline System Berhad‚ 2010). Malaysia Airlines had won awards of ‘5-Star
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Malaysian Airlines is a government owned flag carrier of Malaysia. It operates from its home base‚ Kuala Lumpur International Airpor and with a secondary hub at Kuching. Other than the airline‚ the group also includes aircraft maintenance‚ repair and overhaul and aircraft handling( Wikipedia) The vision of the company is to become a preferred premium carrier‚ well positioned in the Asian aviation marketplace. Even though Malaysia is relatively smaller in Asian arena‚ the airline will try to
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commonly is used to measure a market. By doing the PEST analysis Malaysia Airlines will link the entire 4 factors that may affect their business in general and competitive environment. a) Political/ Legal Malaysia airline as a Malaysian national flag airlines‚ it is compulsory and a must for them to follow and obey the political decision and governmental policies. In the late1990s‚ there was increase privatization and deregulation of the airline industry in Asia. It was noticeable that some Asian countries
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INTRODUCTION MEGA ENVIRONMENT International Element/ Global Condition The main global competitors of AirAsia are Firefly‚ Tiger Airways and Jetstar Asia. All these international airlines have adapted the AirAsia’s low cost concept and can be a threat to AirAsia. “Knowing the increase of competition in the market‚ AirAsia applied the adaptation process (Hanan & Freeman‚ 1984) by expanding its operation to long haul services to various destinations. Moreover‚ AirAsia realised the price is
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Malaysia Airlines | Parent Company | Penerbangan Malaysia Berhad | Category | International | Sector | Airlines | Tagline/ Slogan | "MH" is Malaysian Hospitality | USP | Premium Airline‚ Upper Middle Class‚ Middle Class | STP | Segment | Passengers Preferring Comfort / reliability | Target Group | Corporates / Upper Middle Class / Middle Class | Positioning | Premium international airlines | SWOT | Strength | 1. Strong Backing of Malaysian Govt2. It has extensive operations
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Why Collabration Take Place Between Mas and Airasia MALAYSIA AIRLINES SYSTEM AND AIRASIA AIRLINES COLLABORATION TAKES PLACE. TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries‚ specifically in airline business are attempting to improve their services to draw new passengers and travellers
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The rich history of Malaysia Airlines as the flight carrier of Malaysia began back in the year 1937 when it was first incorporated under the name Malayan Airways Limited (MAL). As according to USAtoday.com‚ the first commercial flight of the company as the national airline of Malayan was in April‚ 1947 serving the routes between Penang‚ Malayan‚ and Singapore. With the formation of Malaysia in the year 1963‚ Malayan Airways Limited then changed its name to Malaysia Airlines Limited in the same year
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point-to-point carrier and a full subsidiary of Malaysia Airlines. The name Firefly was chosen to describe the airline’s characteristics‚ which represent agility‚ brilliance‚ charm and fun. With unique description‚ Firefly is easily remembered and recognized. It has the potential to grow and command a brand premium in the community it serves. Firefly is launched on 3th April 2007 and it is Malaysia’s first community airline. It is operated by Malaysian Airline System Sdn. Bhd. formerly known as FlyFirely
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a Malaysian entrepreneur to buy an existing airline instead because of their heavily-indebted. He turing AirAsia‚ a failing government-linked commercial airline‚ into a highly successful budget airline public-listed company. He introduced the first budget no frills airline‚ AirAsia to Malaysians with the tagline which is “Now everyone can fly”. Achievements of AirAsia Berhad are ATW Value Airline of the Year on year 2012‚ World’s Best Low Cost Airline and Best Asian Low-Cost Carrier by TTG Travel
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