SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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1. Introduction Apple Inc. is currently considered as one of the most successful companies over the world. Founded in 1976‚ Headquartered in California‚ America‚ Apple is an multinational corporation which designs‚ produces and provides customs with individual electronics‚ computer system and personal computers. It becomes famous when Steven Jobs firstly introduce the iPhone to the market. By the end of 2012‚ Apple is the second-largest information technology and the third-largest smartphone provider
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The Housing Market Boom and Bust In June of 2005‚ The Economist reported that residential property value had risen more than thirty trillion dollars over the past five years in developed economies (The Economist ). This increase in value pushed that number to over seventy trillion dollars and created what was one of the biggest housing bubbles in history. Housing prices had never risen so quickly before all over the world (The Economist ). The demand for housing suddenly outweighed the supply
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What are Segmentation Variables? To understand what segmentation variables in marketing are‚ it helps to first know what market segmentation is. Market segmentation is the analysis of population demographics so they can be categorized in specific ways. These specific ways of categorization in market segmentation are why segmentation variables are needed and used. Four (4) groups of Segmentation Variables – 1. Geographic segmentation is based on variables such as: • Region: this kind of
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Linux Software [rtlsdr.org wiki] http://rtlsdr.org/softwarelinux rtlsdr.org wiki Linux Software Options for free software in Linux are: GNURadio [http://gnuradio.org/redmine/projects/gnuradio/wiki] is an excellent but unwieldy piece of software for use with RTLSDR. It’s the only software for now that will receive analogue (FM‚ AM‚ sideband) and digital modes such as AP25‚ FSK and ADS-B. Be warned it’s not very easy to drive but if you are canny you can use it to build your own software
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market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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David Moore III 10/22/12 Informative Speech A Sinking Feeling Central Idea: Many people may not know about these but scientists think they may be happening more frequently. Specific Purpose: To inform the audience about what causes sinkholes‚ where they commonly occur‚ and what can you do to keep yourself safe from sinkholes. Introduction I.The date is February 2‚ 2011‚ after a long wet winter in Levittown‚ New York a elementary school bus was making its way to school. The bus turned
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Depreciation:- accumulated depreciation is an asset‚ so it will increase with a debit. Why adjusting entries are prepared give some reasons? Answer: Adjusting entries have to be made because a company’s assets‚ expenses‚ and liabilities never stay the same from one accounting period to another. I will try to give you at least two examples of why adjusting entries must be made. Example 1. A customer purchases items on account for the amount of $500. When the sale is first made the company
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