A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN SELECTED COMMERCIAL BANKS IN TAMIL NADU INTRODUCTION This aim of a business concern is to get profits. This concern works for a business having a long-term approach towards satisfying customer needs. Customer retention is the purpose of their business. The trend in marketing towards building relationships with customers continues to grow and marketers have become increasingly interested in retaining customers over the long run. Building
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“A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH SPECIAL REFERENCE TO SUGUNA AUTOMOBILES‚ COIMBATORE” CHAPTER - 1 INTRODUCTION 1.1 ABOUT THE STUDY An organisation‚ whether a business or an industrial enterprise need customer for its survival and growth. The success and failure of an organization depends on its customers. So it is utmost duty of any organizational member to look after their customer’s needs and wants and make them satisfied with their product or service. It is ideal from any organizations
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2012 Customer Relationship Mangement Chapter 3 The Marketing Marketing Environment N.Karami 1 Learning Objectives Understand environmental actors and forces Learn how demographic and economic factors affect marketing Identify trends in the firm’s natural and technological environments Explore key changes in political and cultural environments Realize how companies react to the marketing environment 2 1 N.Karami ‚Marketing 2012 September 29‚ 2012 Customer Relationship
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on Customer Relationship Management Practices in Selected Organised Retail Stores in Udaipur City Dr. Meera Mathur Assistant Professor‚ Faculty of Management Studies‚ Mohan Lal Sukhadia University‚ Udaipur Sumbul Samma Research Scholar‚ Faculty of Management Studies‚ Mohan Lal Sukhadia University‚ Udaipur Abstract Retailing is the largest private industry in the world. It is also India’s largest industry accounting for over 10% of the country’s GDP and around 8% of the employment. Customer relationship
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Introduction of customer relationship management 2 Importance of customer relationship management 2 Customer needs Definition 3 Types of customer needs 3 Process of identifying the customer needs…………………………………………………………………………................3 Customer expectations and satisfaction………………………………………………………. Customer expectations……………………………………………………………………………………………………………………………….4 Customer satisfaction……………………………………………………………………………………………………………………………4 Customer satisfaction
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network coverage‚ customer service quality‚ pricing / promotion and brand popularity. First and foremost‚ our group is going to show some short briefing to those telecommunications companies: - Telekom Malaysia Berhad‚ formerly a government agency‚ Jabatan Telekom Malaysia‚ prior to its corporatisation and privatisation in 12 October 1984 and was known as Syarikat Telekom Malaysia Berhad (STMB). It is the largest telecommunication company in Malaysia and also Southeast Asia ’s second-largest telecommunication
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2012 What is Customer Relationship Management? “CRM is the core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit. It is grounded on high quality customer related data and enabled by information technology.” Type of CRM Strategic ! Dominant characteristic Strategic CRM is a core customer-centric business strategy that aims at winning and keeping profitable customers. Operational
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Explain how and why groups of customers are targeted for selected products. [pic] The Nivea Company manufactures products with fall into the skin and personal care section with items such as lotions‚ deodorants‚ creams‚ soaps and shaving material. This company was founded in 2007 and is based in Mumbai. Nivea is currently owned by a German company named Beiersdorf which was founded in 1882 by pharmacist Carl Paul Beiersdorf. In 1900 the new owner developed a water-in-oil emulsion which
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CRM refers to Customer Relationship Management. It is a strategy that a business or a company to adopt so as to reduce cost and increase profitability by increasing customers’ loyalty and satisfaction‚ i.e. the knowledge about their customers’ needs and wants… etc. By knowing their customers‚ companies can store customers information so as to for future analysis and manage the customers relationship. In CRM‚ it will mainly go through 4 processes‚ i.e. identify the customers‚ differentiate them by
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CRM‚ Relationship Management in B2B Commerce‚ CRM in services and e-CRM. 4.0 Segmentation and Selection. 5.0 Retention and Cross-sell Analysis Introduction to CRM. CRM is the abbreviation for customer relationship management. It entails all aspects of interaction that a company has with its customer‚ whether it is sales or service-related. CRM is often thought of as a business strategy that enables businesses to: Understand the customer Retain
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