"Major Players In Soft Drink Industry In India" Essays and Research Papers

Major Players In Soft Drink Industry In India

Soft drinks. A soft drink is a non-alcoholic beverage typically containing water often carbonated water and a flavoring agent. Many of these beverages are sweetened by the addition of sugar or high fructose They may also contain ingredients such as caffeine and fruit juice. They are called "soft" in contrast to "hard drinks"that is, alcoholic beverages. Small amounts of alcohol may be present in a soft drink, but the alcohol content generally must be less than 0.5% of the total volume if the drink...

Caffeine, Carbon dioxide, Carbonated water 1211  Words | 4  Pages

Open Document

Soft Drinks India

Soft drinks in India – Huge Potential Ahead According to the ‘Product Insights: Soft Drinks in India’ report, The global soft drinks market grew at a compound annual growth rate (CAGR) of 3.45% from 2005 to 2009 and was valued at $494.5 billion in 2009. New product launches in the global soft drinks market increased by 8.59% in 2009. The US was the top country by retail sales as well as by number of new product launches, followed by Japan which ranked second in both categories. Globally, India ranked...

Caffeine, Carbon dioxide, Coca-Cola 1723  Words | 5  Pages

Open Document

Consumer Behaviour- Soft Drink Industry

Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up, Limca, Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993, the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi...

Brand, Caffeine, Coca-Cola 2451  Words | 7  Pages

Open Document

Soft Drink Industry

global soft drink industry is currently expanding quite rapidly. This is due to two major factors. First, markets are expanding rapidly in developing countries and second people are turning toward natural, healthy, and low-calorie drinks. This so called “new-age” beverages, such as tea-based beverages, is considerably stimulating the development of the soft drink industry and also creating a major challenge to the carbonated beverage market. In part to address this trend, big soft drink companies...

Caffeine, Carbon dioxide, Carbonated water 2188  Words | 6  Pages

Open Document

Major Players in Automobile Industry

Major Players in Automobile Industry Automobile industry is booming in this century. India is one of the key players in the international automobile market. One of the fastest growing sectors in India is the automobile industry. High demand for cars, two wheelers and other vehicles has driven the growth of the automobile sector. The list below gives the name of the best automobile companies in India. Bajaj Auto Ltd : It is market leader among the automobile companies in India. The Bajaj Group's...

Automobile, Automobile industry in India, Ford Motor Company 787  Words | 3  Pages

Open Document

Major Player in Textile Industry

MAJOR PLAYERS IN TEXTILE INDUSTRY THE ARVIND MILLS The Lalbhais can trace their descent from Seth Shantidas (c.1590-1659), who was a dominant figure in the business and civic life of the city. The current surname, Lalbhai, is derived from Lalbhai Dalpatbhai the great great great grandson of Khushalchand. Lalbhai was born around the time when the first textile factory in the city went into production. The first manufacturing company of the Lalbhai family, Saraspur Manufacturing Company was established...

Corporation, Limited company, Merino 1402  Words | 5  Pages

Open Document

Soft Drinks Industry in India

http://www.euromonitor.com/Soft_Drinks_in_India Executive summary Soft Drinks Bounces Back After a somewhat subdued performance in 2006 due to a recurrence of the pesticides controversy, soft drinks sales bounced back strongly to record double-digit volume growth in 2007. With carbonates growth back on a positive upward curve alongside burgeoning sales of fruit/vegetable juice and bottles water, soft drinks showed impressive growth in 2007. Off-trade volumes grew slightly faster than on-trade...

Carbon dioxide, Carbonated water, Coca-Cola 3741  Words | 9  Pages

Open Document

Oligopoly Market of Soft Drink

REPORT ON OLIGOPOLY MARKET OF SOFT-DRINK INDUSTRY Submitted by: Priyanka (Student) Jaipuria Institute Of Management, Lucknow THE EXISTING DUOPOLY OLIGOPOLY Oligopoly is said to prevail when there are few...

Coca-Cola, Competition, Economics 1669  Words | 5  Pages

Open Document

entering the soft drinks industry in india

 Entering the Soft Drinks Industry in India Global and International Business Contexts Word Count: 2896 Contents Contextual Analysis: Page: 3: Background to India: Page 3: Porter’s National Diamond: Factor Conditions Page 3: Porter’s National Diamond: Demand Conditions Page 4: Porter’s National Diamond: Firm Strategy, Structure and Rivalry Page 5: Porter’s National Diamond: Related and Supporting Industries Page 5: Porter’s National Diamond: Role of Chance Page...

Caffeine, Carbon dioxide, Carbonated water 3522  Words | 10  Pages

Open Document

Cola Wars - the Carbonated Soft Drink Industry Porter Five Analysis

The Carbonated Soft Drink (CSD) industry is a profitable one despite the “Cola Wars” between the two largest players – Coke and Pepsi. Such profitability can be understood by analyzing the CSD’s industry structure in terms of “Porter’s five forces.” Threat of New Entry The existing players in the soft drink industry have much advantage relative to new entrants. First, supply-side economy discourages new entrants by forcing them to enter the market in large scale. CSD’s demand side benefits...

Brand, Coca-Cola, Cola 766  Words | 3  Pages

Open Document

Soft Drinks

India • Appy Fizz • Banta (lemon-flavored soft drink) • Bovonto (grape soda produced by Kali Mark) • Campa Cola (popular Indian soda introduced in 1977) • Cloud 9 (energy drink) • Coca-cola • Frooti (mango-flavored drink from Parle Agro) • Gold Spot • Guptas (8 flavoreds soft drinks introduced in 1947) • h2o (powered carbonated soda) • Limca (lemon-lime soda) • LMN (lemon drink produced by Parle Agro) • Mangola Slice • Maaza (mango drink from Coca-Cola) • Mohammad Cola • Mountain...

Coca-Cola, Cola, Diet Coke 1117  Words | 4  Pages

Open Document

. Soft Drink Industry Five Forces Analysis:

. Soft Drink Industry Five Forces Analysis: Soft drink industry is very profitable, more so for the concentrate producers than the bottler’s. This is surprising considering the fact that product sold is a commodity which can even be produced easily. There are several reasons for this, using the five forces analysis we can clearly demonstrate how each force contributes the profitability of the industry. Barriers to Entry: The several factors that make it very difficult for the competition...

Brand, Carbonated water, Coca-Cola 1725  Words | 6  Pages

Open Document

India's Soft Drinks Industry


Caffeine, Coca-Cola, Drinking water 3972  Words | 12  Pages

Open Document

Competitive Force of Soft Drink Industry in Bangladesh.”

changed tremendously and for this many things are used for people to make their life comfort. Soft-drinks are the products to make people refreshing. This report has been prepared on this product on the topic “Competitive Force of Soft Drink Industry in Bangladesh.” This is a great opportunity to know about this industry through our report. This market is a competitive market by nature as several soft drinks companies is working in the market. Their different competitive tactics make us to learn how...

Dhaka, Primary source, Sample 763  Words | 3  Pages

Open Document

Pricing Strategy of Soft Drinks Today

{draw:g} Table of Contents Soft drink Industry: {text:bookmark-start} Introduction: {text:bookmark-end} We will basically focus on the pricing strategies adopted by these two affluence companies, how the change in the strategy of one of them reflects in the strategy of the other. {text:bookmark-start} Entry barriers in soft drink Market: {text:bookmark-end} The several factors that make it very difficult for the competition to enter the soft drink market include: Network...

Bottle, Caffeine, Coca-Cola 1310  Words | 4  Pages

Open Document

Market Analyses of Soft Drink

Squirt - Nature of industry, market, and buyer behavior In the United States, people consume more carbonated drinks than tap water. Research has shown that the average American drinks about 53 gallons of soft drinks per year. However, soft drink consumption has declined over the past few years (Kerin & Peterson, 2004). The soft drink industry has three major participants in the production and distribution; concentrate producers, bottlers, and retail outlets. Concentrate producers are responsible...

Advertising, Carbon dioxide, Carbonated water 1053  Words | 4  Pages

Open Document

History of the Soft Drinks Industry

Introduction Soft drinks, more popularly known as sodas, are not exactly referred to as items of necessity. People can live without sodas. In fact, people might be safer if they don’t drink soft drinks so much. And yet, soft drinks somehow make it to the top of the list of items bought by the average consumer. Why is this, exactly? Well, for one thing, sodas are delicious. They stand between liquor and juice. Those who are too young to drink beer but think that fruit juice is too juvenile can order...

Alcoholic beverage, Carbon dioxide, Carbonated water 6485  Words | 20  Pages

Open Document

Soft Drinks in India

Summary Soft drinks off-trade value sales continued to record further growth in 2013 in India mainly due to growth in juices, and bottled water. Categories such as carbonates, and sports and energy drinks faced significant pressure due to growing health concerns but the strong grip of brands especially for carbonated drinks helped soft drinks to continue growth momentum during the review period. Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national...

Caffeine, Carbon dioxide, Carbonated water 384  Words | 2  Pages

Open Document

The Carbonated Soft Drink Industry

The Carbonated Soft Drink Industry History The first drinkable “man-made” carbonated water was created by “British chemist, Dr. Joseph Priestley, in 1767.” “German-Swiss jeweler, Jacob Schweppe, was the first large-scale commercial producer of carbonated waters, and is often referred to as the father of the soft drink industry. The first known US manufacturer of soda water, as it was then known, was Yale University chemist Benjamin Silliman in 1807, though Joseph Hawkins of Baltimore secured...

Brand, Carbon dioxide, Carbonated water 3193  Words | 9  Pages

Open Document

Soft Drink Industry

------------------------------------------------- Introduction The 50-bn-rupee soft drink industry is growing now at 6 to 7% annually.  In India, Coke and Pepsi have a combined market share of around 95% directly or through franchisees. Campa Cola has a 1% share, and the rest is divided among local players. Industry watchers say, fake products also account for a good share of the balance. There are about 110 soft drink producing units (60% being owned by Indian bottlers) in the country, employing...

Carbon dioxide, Carbonated water, Coca-Cola 14476  Words | 43  Pages

Open Document

Changes in Stages of Industry Life Cycle

STAGES OF INDUSTRY LIFE CYCLE A concept relating to the different stages an industry will go through, from the first product entry to its eventual decline. There are typically five stages in the industry lifecycle. They are defined as: i. Early Stages Phase - alternative product design and positioning, establishing the range and boundaries of the industry itself. ii. Innovation Phase - Product innovation declines, process innovation begins and a "dominant design" will arrive. iii. Cost...

Coffee, Fast moving consumer goods, Hygiene 1873  Words | 5  Pages

Open Document

McDonald in India

Acknowledgement Table of content Executive Summery 1. Introduction (I shall write it) 1.1. History of the Industry (internet) (I shall write it) 1.2. History of the company McDonald is a world famous fast food chain restaurant. In California, the concept of McDonald was introduced by two brothers named Mac (Maurice) and Dick (Richard) McDonald. In 1940, the restaurant was renamed to McDonald’s Famous Barbeque from Airdrome restaurant (located near the airport), which was ran by their father...

Burger King, Fast food, Fast food restaurant 612  Words | 3  Pages

Open Document

Liquior Industry

* Content • Introduction • Performance of the industry • List of major players of the sector. • Legal environment • Social environment • Economic environment • Porter‟s 5 forces model * 3. Introduction • Indian Liquor Industry is divided into 2 broad categories Indian Made Foreign Liquor (IMFL) Country Made Liquor • Indian Liquor Industry with market value of INR 8500 Crore against INR 900 Crore in 1999 & is growing at 12-15% P.A over last 2 yrs. • Shift from country liquor to IMFL because...

Alcoholic beverage, Distilled beverage, Ethanol 2025  Words | 6  Pages

Open Document

2013 to 2017 - China Market Soft Drink Manufacturing Research Report

In China, soft drinks refer to those natural or artificial beverages with the alcohol content less than 0.5% in the total volume. Small amount of alcohol may be contained in a soft drink, but such alcohol is the ethyl alcohol which is used in dissolving essences, flavorings and pigments, or the by-products of lactic acid beverages. With the rapid increase in Chinese people's living standard and consumption capability, soft drink industry has entered the rapid growth era. Since soft drink products...

Carbon dioxide, Carbonated water, Coca-Cola 1385  Words | 6  Pages

Open Document

7up India: Approach to Solve a Managerial Decision Problem - Improving Monthly Sales

The soft drink market is a duopoly worldwide and India is no exception. 95% of sales are shared between 2 companies- PepsiCo and Coca-Cola. Soft-drink is a product with very little differentiation and high degree of impulse purchases. Given these two facts, Place and Promotion assume paramount importance in the marketing of soft-drinks. Through this report we intend to discuss the approach for addressing a particular managerial decision problem of 7UP. It is with this intention we have decided...

Caffeine, Coca-Cola, Marketing 1567  Words | 5  Pages

Open Document

Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices

Comparative Study On Consumption Patterns Of Soft Drinks And Fruit Juices A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced, With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying...

Economics, Economy, Macroeconomics 862  Words | 3  Pages

Open Document

Industry Analysis: Soft Drinks

Global Context February 22, 2006 1 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating, “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavors…and looking to noncarbonated beverages for growth.” In order to fully understand the soft drink industry, the following should be considered: the...

Coca-Cola, Diet Coke, Energy drink 5381  Words | 21  Pages

Open Document

Nestle India

Nestle India – Good Food, Good Life FMCG sector, Manufacturing. INTRODUCTION Industry Structure The Indian Fast Moving Consumer Goods sector is the fourth largest and fastest developing sectors in the economy with a total market size in excess of US$ 44.9 billion in 2013 with a growth rate of about 16.2% since 2006. Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. The growth...

Fast moving consumer goods, Ice cream, Maggi 807  Words | 3  Pages

Open Document

Alternative Drink Industry Analysis

Alternative Drink industry analysis 1. Do a complete five-forces analysis of competition in the global alternative drink industry, then tell me which of the five competitive forces is strong, weak, and why. Especially in the force of rivalry (one of the 5 forces), you must identify the market size, growth rate, profit margins, what are the main categories in the alternative drink industry, who are the major competitors and their...

Alcoholic beverage, Beverages, Coca-Cola 1038  Words | 4  Pages

Open Document

Automobile Industry, India Automobile Industry

Automobile Industry, India Automobile Industry Following India's growing openness, the arrival of new and existing models, easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicles and a strong growth of the Indian automobile industry. The data obtained from ministry of commerce and industry, shows high growth obtained since 2001- 02 in automobile production continuing in the first...

Automobile, Automotive industry, Chevrolet 770  Words | 3  Pages

Open Document

Ibe Group 8 Soft Drinks

International Business Environment Analysis of Soft Drinks Industry Table of Contents Executive Summary ........................................................................................................................... 3 Introduction ...................................................................................................................................... 4 Objectives of Study ...............................................................................................

Caffeine, Coca-Cola, Cola 5171  Words | 15  Pages

Open Document

Soft drink market in Poland & France

Poland Soft drinks continues to develop Soft drinks in Poland witnessed an upward trend in 2012 in terms of both off-trade value and volume terms. The growth rates were in line with the review period CAGRs. New product developments in all price segments, including cheaper brands and private label, helped induce demand and increase the frequency of consumption. Rising availability also positively affected sales. Consumers seeking healthier products The increasing importance of the health and...

Brand, Caffeine, Coca-Cola 1928  Words | 7  Pages

Open Document

Introduction of Oil Industries in India

Oil Industry in India After the Indian Independence, the Oil Industry in India was a very small one in size and Oil was produced mainly from Assam and the total amount of Oil production was not more than 250,000 tonnes per year . | This small amount of production made the oil experts from different countries predict the future of the oil industry as a dull one and also doubted India's ability to search for new oil reserves. But the Government of India declared the Oil industry in India as the...

Hydrocarbon, India, Middle East 799  Words | 3  Pages

Open Document

The Fast Food Industry of India

Fast Food Industry in India Communication and Composition Mayur Keshwani Table of Contents ABSTRACT 3 MARKET SIZE & MAJOR PLAYERS 4 MAJOR PLAYERS IN FAST FOOD 4 REASON FOR EMERGENCE 5 Gender Roles: 5 Paucity of Time: 5 Working Women: 5 Large population: 5 CHALLENGES FOR THE INDUSTRY 6 Social and cultural implications of Indians switching to western breakfast food: 6 Emphasis on the usage of bio-degradable products: 6 Retrenchment of employees: 6 PROBLEMS OF INDUSTRY...

Burger King, Fast food, Fast food restaurant 1868  Words | 7  Pages

Open Document

Soft Drinks

Have a Drink! Beer is the Irish drink of choice, and they brew it very well. But don’t overindulge, or the bar patrons might think you’re “fluthered.” That’s when you can’t keep your butt on your bar stool. Want a pint of great beer? Don’t ask for a glass. Tell the bartender you’re in the market for a pint of “plain.” That’s the local Guinness beer of which the Irish are so fond. If you’d rather have a shot of vodka, try asking for a “naggin.” That’s how the Irishmen ask for their drink. A night...

Alcohol, Alcohol abuse, Alcoholic beverage 1427  Words | 5  Pages

Open Document

Sugary Drinks

types of drinks made for human consumption to quench thirst. Sugary drinks or soft drink is one type of beverage, which is added with sugar such as Coca Cola which is a common soft drink. Energy drinks are also known as sugary drinks. Sugary drinks have many reasons for and against regulating it. Although sugary drinks are in favor of many people, it is also important to note that it is in opposition to others in a nation at large which gives use to the question of whether sugary drinks should be...

Caffeine, Coca-Cola, Energy drink 847  Words | 4  Pages

Open Document

Soft Drink Industry Case Study

Soft Drink Industry Case Study Table of Contents Introduction 3 Description 3 Segments 3 Caveats 4 Socio-Economic 4 Relevant Governmental or Environmental Factors, etc. 4 Economic Indicators Relevant for this Industry 4 Threat of New Entrants 5 Economies of Scale 5 Capital Requirements 6 Proprietary Product Differences 7 Absolute Cost Advantage 8 Learning Curve 8...

Barriers to entry, Caffeine, Carbon dioxide 4884  Words | 18  Pages

Open Document

The Home Furnishing Industry in India

ndia Reports Home Furnishing Industry in India A Chillibreeze Publication | November 2008 Home Furnishing Industry in India Table of Contents 1. Home Furnishings – An Introduction ...........................................................................................4 2. Home Furnishing Industry in India ..............................................................................................4 3. Production Centres – Products Related To Home Furnishings ........................

729  Words | 3  Pages

Open Document

Soft Drinks

CaseNet® The Soft Drink Industry in 1996: A Case Study for External Environment Analysis Raman Muralidharan Indiana University-South Bend he average U.S. consumer drinks more soft drinks per capita (2.3 eight ounce servings a day) than any other beverage, including milk. Table 1 shows the per capita consumption of various beverages in the U.S. for 1991-1995. In terms of 1995 retail sales, soft drinks in the U.S. are a $52 billion dollar industry (Standard & Poor's Corp., 96:11). The U.S. market...

Beverage can, Caffeine, Coca-Cola 3147  Words | 13  Pages

Open Document

Oligopoly in india

either identical or differentiated products, and significant barriers to entry into the industry. This is one of four basic market structures. The other three are perfect competition, monopoly, and monopolistic competition. The three most important characteristics of oligopoly are: 1. An industry dominated by a small number of large firms 2. Firms sell either identical or differentiated products 3. The industry has significant barriers to entry. PRICING The members of an oligopoly change the nature...

Coca-Cola, Cola, Competition 1800  Words | 7  Pages

Open Document

Controversial Analysis: Ban on Soft Drinks

to protect us from ourselves?” (Huffingtonpost.com). That is a question some New Yorkers have been asking themselves since September 13th, 2012, when the New York City board of public health officially put into effect a ban of selling sugary, soft drinks over 16 ounces (about half a liter). This soda ban has divided the city separating residents into two distinct views. Will this new ban benefit New York City and create yet another stepping stone against the obesity epidemic, or is it an unnecessary...

Carbonated water, Mayor of New York City, Michael Bloomberg 1862  Words | 5  Pages

Open Document

Bathroom Fittings and Fixtures Industry in India

Bathroom Fittings and Fixtures Industry Industry overview: The bathroom fittings industry which was not given much importance till a few years back in India has suddenly picked up. This has mainly happened due to the rising income of the people, rapid urbanization, and growth in the class conscious middle class. The Bathroom fittings industry in India is among the most booming industries in the country. Every year companies are coming up with new products or refurbishing old products with new designs...

Bathroom, Bathtub, Economics 1384  Words | 5  Pages

Open Document

Australia Soft Drink Market

sugar-sweetened soft drinks compared to other Australians (72 per cent versus 50 per cent) and consumed significantly larger amounts (249 ml versus 128 ml per day) (Food Standards Australia New Zealand 2003a). The 2004 SPANS survey of children in Years 6–10 in NSW found consumption of soft drinks to be lowest among students of Asian background and highest among boys of Southern European and Middle Eastern background (Booth et al. 2006). Gender Fewer girls than boys consume soft drink in Australia...

Caffeine, Carbon dioxide, Carbonated water 2486  Words | 7  Pages

Open Document

Electronics Industry in India

ELECTRONICS INDUSTRY IN INDIA INTRODUCTION Electronics is one of the fastest growing segments of the Indian industry. Today, the electronics industry is completely delicensed with the exception of aerospace and defence electronics. The electronic industry in India constitutes less than 1% of the global market. The demand for these products however is growing rapidly and the investments are flowing in to augment the manufacturing capacity. HISTORY Among manufacturing industries, the electronics...

Consumer electronics, Diode, DVD 1562  Words | 6  Pages

Open Document

Case analysis of the Soft Drink Industry

Third highest grade in the class Needs work on the critical success factors for the industry Table of Contents Introduction 3 Description 3 Segments 3 Caveats 4 Socio-Economic 4 Relevant Governmental or Environmental Factors, etc. 4 Economic Indicators Relevant for this Industry 4 Threat of New Entrants 5 Economies of Scale 5 Capital Requirements 6 Proprietary Product Differences 7 Absolute Cost Advantage 8 Learning Curve 8 Access to Inputs 8 Proprietary Low Cost Production 8 Brand...

Barriers to entry, Caffeine, Carbon dioxide 4478  Words | 22  Pages

Open Document

Future of Dairy Industry in India

FUTURE OF DAIRY INDUSTRY IN INDIA By:Daksh Mahajan (MBA batch(2012-14),Ambedkar University ,Dwarka campus,Delhi) Dairying has played an important role in strengthening India’s rural economy. It has been recognised as an instrumental to bring about socio – economic transformation. Small & marginal farmers and landless labourers derive a substantial part of their livelihood from the sale of milk .We own about seventy percent of cattle in the rural areas. The vast potential of dairying is in...

Butter, Curd, Dairy 1237  Words | 4  Pages

Open Document

Sports drink market in India

FOUDATIONS OF BUSINESS Assignment 1 – Launching A Sports Drink Module Leader: Ms.Bandana Rai Made By: Alankrit Jindal INTRODUCTION With the changing trends in society and globalization Energy drinks market in India may show a rapid growth in coming years but for now it is at a nascent stage. Through various studies and research on Indian and British sports and energy drinks market we found out that Red Bull has the most share in this market...

Alcoholic beverage, Caffeine, Coca-Cola 790  Words | 5  Pages

Open Document

Market Study – Elevator Industry

Market Study – Elevator Industry Contents: Page No. 1. Introduction 3 2. Background – History of Elevators 4 3. Market Scenario 6 4. Elevator Industry as an Oligopoly 8 5. News from the Industry 10 1. Introduction Elevators have become an integral part of any building facility over the past few decades. In our everyday life, we depend on them for vertical transportation in offices, schools, public buildings, airports, sub-stations...

Burj Khalifa, Construction, Elevator 1719  Words | 5  Pages

Open Document

Pepsi Entry Into India

1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology ...

Agriculture, Coca-Cola, Fruit 794  Words | 4  Pages

Open Document

Regression: Soft Drink Demand

DATA SET 1 Soft Drink Demand Estimation Demand can be estimated with experimental data, time series data or cross section data. Sara Lee Corporation generates experimental data in test stores where the effect of an NFL-licensed Carolina Panthers logo on Champion sweatshirt sales can be carefully monitored. Demand forecasts usually rely on time series data. In contrast, cross-section data appear in Table 1. Soft drink consumption in cans per year is related to six pack price, income per capita...

Consumer theory, Econometrics, Errors and residuals in statistics 753  Words | 3  Pages

Open Document

Focus Group Report on Launching a New Soft Drink

of Project: Section B of IIFT (Kolkata Campus) held a of focus group discussion involving various budding managers. The group had a mix of students in terms of states of origin and work experience. The discussion revolved around launching a new soft drink in the market. The information gathered is presented below. Introduction The focus group discussion had 10 students.. The focus group was conducted as part of a mock exercise for the successful completion of BRM course. Participants provided information...

Advertising, Caffeine, Carbonated water 1039  Words | 4  Pages

Open Document

Crush: Soft Drink Industry

Outline I- INTRODUCTION II- THE CARBONATED SOFT DRINK INDUSTRY A) The industry structure B) Brand competition & consumer behavior III- ORANGE CATEGORY A) Competition analysis B) Competitor Positioning and Advertising C) Competitor Pricing & Promotions IV- CADBURY’S COMPETITIVE POSITION IN THE US SOFT DRINK MARKET AND ORANGE CATEGORY A) SWOT Analysis B) Key Success Factors V- MEDIA ADVERTISING $ PER CASE FOR MAJOR BRANDS VI- PRO FORMA INCOME STATEMENT FOR ORANGE CRUSH A) Forecast of...

Advertising, Carbonated water, Coca-Cola 2776  Words | 12  Pages

Open Document

Aviation Industry In India, According To Wikipedia

Wikipedia, Aviation Industry in India traces back its History to 1912, with first flight from Karachi to Delhi started by Indian State Air Services and Imperial Airways UK collaboration. Actually it was just an extension of the London-Karachi flight by imperial airways. However the actual instigation of India Aviation Industry was in the form of Tata Airline by JRD Tata in 1932. He was also the first Indian to get an A-License. In 1946, Tata Airlines was transformed into Air India. At the dawn of...

Airline, Bengaluru International Airport, Chhatrapati Shivaji International Airport 1357  Words | 4  Pages

Open Document

Agro Processing Industries

Rural Entrepreneurship through Agro-Processing Industries Mrs. P. Geetha, Lecturer in Economics, Sri GVG Visalakshi College for Women, Udumalpet, TamilNadu, India In India there are about 6.3 million villages and 340 million workers in rural unorganized sector who contribute 60% of national income. About 75% of populations who live in villages have to utilize the village resources. In rural areas mainly three types of economic activities are being undertaken. These activities are: primary...

Agriculture, Capitalism, Economics 1173  Words | 5  Pages

Open Document

Analysis of coffee industry

ANALYSIS OF COFFEE INDUSTRY INTRODUCTION Food and Beverage industry of India have been booming for last 10 years as compared to other developed nations. Food industry includes both packaged and unpackaged as well as beverages either alcoholic or non-alcoholic drinks. Being a producer of coffee, India consumes 75% of coffee and exports the remaining. At present, India accounts for 16.3% of South Asia food retail industry. According to the research, Indian food retail industry is estimated to...

Caffeine, Coffee, Coffee preparation 973  Words | 7  Pages

Open Document

Hotel Industry in India

Major Players in the Hotel Industry The Indian Hotels Company The Indian Hotels Company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces, recognised as one of Asia's largest and finest hotel company. Incorporated by the founder of the Tata Group, Jamsetji N Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay, in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003. Taj Hotels Resorts and Palaces comprises 59...

Agra, Hotel, Hotel chains 1149  Words | 4  Pages

Open Document

Fruit Juice Industry

popular drinks to go with breakfast in the morning.Many commercial juices are filtered to remove fiber or pulp, but high-pulp fresh orange juice is a popular beverage.Common methods for preservation and processing of fruit juices include canning, pasteurization, concentrating,[1] freezing, evaporationand spray drying.Indian Fruit Juice MarketIndian fruit juice market is an unorganized and newly developing market. Only recently this sector is getting more organized and attracting more players in the...

Coffee, Drink, Fruit 1898  Words | 6  Pages

Open Document

The Health Effects of Soft Drinks Consumption

Research Title: The health effects of Soft Drink consumption among second year Education Students of JPIICD Submitted to: Ms. Janice Bone Submitted by: Group 5 Jay An Cahimtang Alan Martin Dalipe Ricardo Jutar Alma Asupra Jenirose Guzman Meralyn Mongas The health effects of Soft Drink consumption among second year Education Students of JPIICD State of Background 1. In what extent do students drink soft drink in terms of? 1.1 leisure time; 1.2 study time; and ...

Bottle, Carbon dioxide, Carbonated water 1359  Words | 5  Pages

Open Document

Mobile Phone Industry in India

Mobile Phone Industry in India With a subscriber base of more than 680 million, the Mobile telecommunications industry in India is the second largest in the world and it was thrown open to private players in the 1990s. Competition has caused prices to drop and calls across India are one of the cheapest in the world. In September 2004, the number of mobile phone connections crossed the number of fixed-line connections and presently dwarfs the wire line segment by a ratio of around 20:1. The mobile...

Barriers to entry, Mobile network operator, Mobile phone 783  Words | 3  Pages

Open Document

Cold Storage Industry in India

Cold Storage Operations Academic Group23 20th Jan 2010 Industry boundary Vertical scope: The below diagram depicts the key activities performed in a cold chain. Of these, packaging, precooling and cold storage are typically provided by the same player. These activities are together referred to as cold storage operations, and form the ‘vertical scope’ of our industry analysis. Horizontal scope: Cold chain logistics are used for a variety of products such as pharmaceuticals, dairy products...

Barriers to entry, Barriers to exit, Cold chain 2201  Words | 6  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free