Assessment activity 1 Planning marketing activities Part A 1. Rate the importance of each of the following customer needs for a product or service sold by your organization‚ or an organization you are familiar with. The rating scale is one (vey unimportant) to 10 (very important). Product or service: Importance of the customer Customer need 1 2 3 4 5 6 7 8 9 10 Safety needs * Performance needs * Aesthetic needs * Social
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DISTRIBUTION 4.1. Yes‚ I think that Nike Inc. Is strategically located. 4.1.1. Distribution Channels 4. I would recommend Nike Inc. to use intensive distribution i.e. Nike inc. would sell to Wholesaler; who then sell to retailer in bulks‚ and the retailers would sell to consumers e.g. Nike Inc. would sell to Nike Factory (Wholesaler) -> Edgars/ Sports Scene (retailers) -> Consumers. 4.1.2. Marketing Intermediaries 5. There are various intermediaries that Nike Inc. uses but I think ‘Franchising’
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THE FACTORS THAT AFFECT LISTENING When you think of what is involved in the process of listening most people think that it involves just spoken words and how those words are interpreted. But actually listening is more than just merely hearing words; the actual process of listening has many different factors that are involved. I’m going to summarize the ten most common factors that can affect the human listening process. The first factor that affects listening is culture. Culture is a factor
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Environmental factors affecting obesity 1. introduction 2. method equipment 3. budget 4. time frame Calorie Consumption In America‚ a changing environment has broadened food options and eating habits. Grocery stores stock their shelves with a greater selection of products. Pre-packaged foods‚ fast food restaurants‚ and soft drinks are also more accessible. While such foods are fast and convenient they also tend to be high in fat‚ sugar‚ and calories. Choosing many foods from these areas may
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The four marketing planning activities undertaken by all corporate headquarters are a. Product – The corporate headquarters focus on this activity is product variety‚ quality‚ design‚ features‚ brand name‚ packaging‚ sizes‚ services‚ warranties and returns. They focus on customer feedback and utilize market intelligence services to make sure the customer is happy and is impressed from the product. b. Price – The focus is on List price‚ discounts‚ allowances‚ payment period and credit terms. c
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Factors that affect climate Latitude: Ocean Currents: Wind and air masses: Elevation: Relief: Near water: Global Factors that Affect Climate As the suns UV rays hit the earth they hit is directly at the equator causing more heat. Because these rays are direct and they hit direct at one spot. For part a‚ the earth start to slope‚ in which the sun’s rays have to hit a larger areas‚ and have to travel further distances. As the latitude increases‚ the average annual temperatures decreases. In North
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Group Activity One Undertake an environmental scan (macro‚ market and industry) and research on current trends that are likely to be strategic drivers for your chosen idea. Based on these trends‚ justify why your idea has market potential which will become the basis for the rest of your tasks. Diet Pill For Men http://www.menshealth.com/weight-loss/weight-loss-best-diet-pills/page/2 * Diet pill * Demographics: Aimed at adult men (21-upwards)‚ working class‚ white-collar jobs where
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1.- Scott Bedbury‚ ex gerente de marca de Nike‚ cree que el psicólogo humanista del siglo veinte Abraham Maslow ofrece el modelo más relevante para los consumidores más matizados de hoy. El dice que el comportamiento y el emplazamiento de marca de hoy deben reflejar un entendimiento de los asuntos psicológicos más profundos que Maslow puso en el vértice de su pirámide de necesidades. Relacione el modelo de Maslow con la marca Nike y su estrategia de comunicación. La teoría de la pirámide
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What is the most influential factor positive or negative that affects training When a business chooses to train their workers there are many factors that affect the training process. Top management needs to have a “buy-in” and commitment to the training and development. Training needs to be part of the corporate culture. If employees feel they are not supported by their management while training‚ they may not give the attention and commitment that the training deserves. Training needs to be tied
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Environmental Factors You often hear the word environment‚ but do you stop to think what it really means‚ what it contains‚ and how it affects you? The actual definition of environment is the circumstances‚ objects‚ or conditions by which one is surrounded (Merriam-Webster dictionary). Your environment greatly impacts the way you are as a human being. Each and every one of your life experiences are influenced by your environment. Your environment determines if or how your potential to develop is
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