Heiens / Market Orientation Market Orientation: Toward an Integrated Framework Richard A. Heiens University of South Carolina Aiken Dr. Richard Heiens is Assistant Professor of Marketing at the University of South Carolina Aiken‚ School of Business Administration‚ 471 University Parkway‚ Aiken‚ SC 29801. (803) 641-3238. RichardH@Aiken.SC.edu EXECUTIVE SUMMARY "Market orientation‚" may actually encompass several different approaches to the strategic alignment of the organization with the external
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Corporate & Global Strategy Hemis Code: 5J3060 UNIT HANDBOOK 2011/2012 Tutors: Maria Allen Room 901d 0161 247 6527 m.allen@mmu.ac.uk Carole Forbes Room 901a 0161 247 3830 c.forbes@mmu.ac.uk Dr. Panagiotis Kokkalis Room 808a 0161 247 6641 p.kokkalis@mmu.ac.uk Rationale Strategic management has become an integral mechanism for firms operating in the global economy‚ which is characterised by its high level of integration and cross-national operation. Strategic management
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instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 From market orientation to brand orientation in the public sector a Johan Gromark & Frans Melin a b Lund University‚ Sweden b Lund University‚ Sweden Published online: 02 Sep 2013. To cite this article: Johan Gromark & Frans Melin (2013) From market orientation to brand orientation in the public sector‚ Journal of Marketing Management‚ 29:9-10‚ 1099-1123‚ DOI: 10.1080/0267257X.2013.812134
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Chain Orientation in Indian Pharmaceutical Firms TOPIC AREA: OPERATIONS AND SUPPLY CHAIN MANAGEMENT Authors: Dr. J Shanmugan‚ Dr. Sajal Kabiraj Email: jshanmugan@skylineuniversity.com‚ skabiraj@skylineuniversity.com Address: Faculty Block 2‚ Skyline University College‚ P.O Box 1797‚ University City of Sharjah‚ Sharjah‚ UAE Tel: 06 5441155 Ext 234‚ 219 A Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms ABSTRACT Supply Chain Orientation is
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one of the most interesting and challenging subject to be studied. In either undergraduate or graduate degree‚ it does make any difference. Likewise‚ in this paper a subject of being market orientation is being discussed. According to many experts and studies‚ there is no clear cut definition to Market Orientation. The reason is that the term is very broad and subjective due to its practices and sophisticated world of human. However‚ there are still basic criterions for such term. And such criterions
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( SKUAD ) The Firm 1993 film The Firm is a 1993 American legal thriller film directed by Sydney Pollack and starring Tom Cruise‚ Jeanne Tripplehorn‚ Gene Hackman‚ Ed Harris‚ Holly Hunter‚ Hal Holbrook‚ and David Strathairn Release date : june 30‚ 1993 Director : Sydeny Pollack. Story by : John Grisham Screen play : john Grisham‚ Robert towne‚ David Rabe‚ David Ravfiel. Awards: people choice award for favorite drama movie The Firm follows the main character‚ Mitch McDeere
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There have been many studies of the term ‘marketing orientation’‚ and its presence within organisations. Marketing orientation is an approach that companies take which centres its activities towards achieving customer satisfaction through effective marketing. It is where customers form the basis of an organisations performance and overall success. In order to achieve successful marketing orientation‚ a company must organise an effective structure through planning its activities‚ products and services
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the Topic of Market Orientation and the Firm with reference to three articles. Word count: 2‚990 Introduction Because the focus on market orientation has steadily increased over the last decade‚ academicians and marketing managers have begun to debate the effectiveness of market orientation as a profit enhancing strategy. Researchers and marketing managers are attempting to measure the benefits and costs associated with the implementation of market orientation. For researches and managers
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Customer orientation. The retailer should verify the characteristics and needs of its targeted consumer and endeavors to please the needs to the highest (Bermann and Evan‚ 2012). As noted by Scheer and Loos (2002)‚ to categorize the customer-oriented spectrum’s services and products‚ it is essential to identify appropriate parameters. An appropriate parameter as guideline is the degree of individuality whereby it illustrates the output of orientation of a customer’s individual need based on his
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Summary One of the cutting edge innovations is marketing orientation in the field of Business Administration. A lot of companies are adapting this technique to attain their organizational goal. Automobile industries like BMW‚ Mercedes Benz‚ Audi‚ Volkswagen etc are already implemented this method in their profile. In this context‚ how can implement marketing orientation in any industry with an example of an automobile company BMW’s procedure. In accordance with the steps included market
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