Eastman Kodak Company: Funtime Film Written Case The market for camera films is very competitive. During the five year period from 1988 to 1993‚ Kodak’s market share fell from 76% to 70%. In response‚ Kodak decided to revamp its product line to include Funtime Film‚ a seasonal offering at a low price point. In this case‚ you are asked to decide whether the new product line strategy will lead to a reversal in Kodak’s market share decline. In preparing this case‚ consider the
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supplies‚ but Kodak did not believe that American consumers would ever desert its brand.[30] Kodak passed on the opportunity to become the official film of the 1984 Los Angeles Olympics; Fuji won these sponsorship rights‚ which gave them a permanent foothold in the marketplace. Fuji opened a film plant in the U.S.‚ and its aggressive marketing and price cutting began taking market share from Kodak. Fuji went from a 10% share in the early 1990s to 17% in 1997. Meanwhile‚ Kodak made little
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Analyzing Managerial Decisions: Eastman Kodak Victoria Callan Saint Leo University Managerial Economics MBA 540-MBOL4 James Larrieve August 02‚ 2013 Analyzing Managerial Decisions: Eastman Kodak With the slogan “you press the button‚ we will do the rest”‚ George Eastman (a high school dropout) put the very first simple camera into the hands of a world of consumers in 1888 ("History of Kodak‚" n.d.‚ para. 1). For many years‚ Eastman Kodak was virtually the only film manufacturer around
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competitive photographic companies Eastman Kodak and Fuji Photo Films began in the 21 century. Kodak has seen some troubled times‚ yet recently seems too stabilized. Fuji continues to slowly gain more of Kodak’s still- dominant market share. The progression of the industry has been astonishing and compelling‚ and continues to adapt as consumer’s change. Kodak and Fuji has always been against one another as competitors naturally. In May 1995 when Kodak filed a Section 301 Petition under U.S. trade
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EASTKOD 1 EASTMAN KODAK CASE STUDY Cathy Jo Biddinger Advanced Auditing Professor June 16‚ 2013 EASTKOD 2 Eastman Kodak Evaluating the financial condition of Eastman Kodak can be troublesome. Per my evaluation of their quarterly report which was found at http://www.kodak.com‚ some red flags have appeared that the auditors should be aware of. These stand out and should have special focus on. This quarterly
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Kodak and Fujifilm The film industry has undergone several changes over the years. Kodak was the pioneer in the industry dominating the United States market as well as many other parts of the world. Kodak specialized in the photographic film and camera market which enabled it to rapidly expand its operations. However‚ technological changes in the industry saw a shift from the film to digital photography. Kodak was slow in responding to the market which led to its loss of market share to Fujifilm
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Kodak Files for Bankruptcy Introduction After years of financial turmoil‚ Kodak has decided to file for chapter 11 bankruptcy‚ which allows a company to reorganize itself‚ as of January 2012 in order to boost its cash position and stay in business (Dobbin‚ 2012). The bankruptcy is as a result of Kodak being in its final stage of layoffs and downsizing after two years (Kishore‚ 2012). Since 2003‚ over 47‚000 jobs have been cut along with thirteen factories being shut down (Kishore‚ 2012). Background
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PROBLEM STATEMENT Kodak is the photo film market leader since 1994 but the company is loosing share‚ in the past five years in United States has decrease from 76% to 70%‚ the main reason is the growing share of brands with lower prices. In January of 1994 Kodak is analyzing if launching a lower price product is the best alternative to stop loosing share. DIAGNOSIS As said before Kodak is loosing market share and looks like if the company doesn’t do something the tendency is going to be the same
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KODAK AT A CROSSROAD: THE TRANSITION FROM FILM-BASED TO DIGITAL PHOTOGRAPHY Case Objectives and Use After reading and studying this case‚ students should be able to (1) understand the forces of change that were reshaping the business environment for firms in the photography industry in the twenty-first century; (2) understand the risks involved in developing corporate level strategy when the cash cow business is in a declining market; and (3) Understand the risks involved in competing in a
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From the start‚ the Eastman Kodak company had many distinct advantages. After the invention of the silver halide photographic film‚ Kodak had a step ahead of any other company during its time. In 1888 Kodak developed a camera which was portable and George Eastman was able to revolutionize the photography industry. He patented his invention and began a journey on developing more advanced photographic technology toward the future of the company. Kodak had a distinctive competency over its competition
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