CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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(2000)‚ “An empirical analysis of management challenges in service factories‚ service shops‚ mass services and professional services”‚ International Journal of Service Industry Management‚ Vol. 11 No. 1‚ pp. 8-25. Wirtz‚ J. and Johnston‚ R. (2003)‚ “Singapore Airlines: what it takes to sustain service excellence – a senior management perspective”‚ Managing Service Quality‚ Vol. 13 No. 1‚ pp. 10-19. Wirtz‚ J. and Tomlin‚ M. (2000)‚ “Institutionalising customer-driven learning through fully integrated customer
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Describe the main principles of good governance as articulated by Singapore leaders. Singapore continues to rank high globally on indexes that measure good governance‚ especially in terms of investment and corruption (Economic Development Board‚ 2013). Within the region‚ according to Vriens & Partners’ Asia Pacific Investment Climate Index 2013‚ Singapore was ranked second among Asian Pacific countries‚ after New Zealand‚ for rule of law‚ political stability‚ corruption and taxation. She was ranked
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this journal is available at http://www.emerald-library.com Journal of Management Development 19‚6 456 The story of Singapore Airlines and the Singapore Girl Deputy Head of Department/Group Head‚ Republic of Singapore Air Force‚ Singapore Keywords Airlines‚ Singapore‚ Brands‚ Differentiation‚ Strategy‚ Service quality Abstract Maps the strategic 50-year journey of Singapore Airlines (SIA) to identify the underlying factors that account for its extraordinary success and world-class stature. Both
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been over a 50 years now since the time the city of Singapore wasn’t a developed county with an average individual GDP (Growth domestic Product) less than $320. But now‚ Singapore is considered one of the highest GDP in the world‚ exceeding $60000 and because the sixth highest in the world based on Central intelligence Agency figures. Singapore is also considered as one of the fast economic growing countries in the world. Singapore is an important hub for South -East Asia. It was traditionally
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Economy of Singapore Singapore enjoys a highly developed and successful free-market economy‚ a remarkably open and corruption-free business environment‚ stable prices and one of the highest per capita gross domestic products in the world. Exports‚ particularly in electronics and chemicals‚ and services provide the main source of revenue for the economy. Singapore is positioning itself as the region’s financial and high-tech center. Singapore’s economic strategy proved a success‚ producing real
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carriages) as the main mode of cheap transport in Singapore.[2] A comprehensive study of the “rickshaw” in 1921 Singapore necessarily examines rickshaws as a mode of transport‚ as well as an avenue to gain insights into the lives of rickshaw pullers. In the latter sense‚ rickshaws serve to bring the lives of the common people into sharper contrast‚ creating a social history of sorts. This essay will first analyse rickshaws as a transport form in 1921 Singapore‚ before proceeding to the individual pullers
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"Given the limited land available in Singapore‚ is it wise to set aside some areas as nature reserves?" Singapore‚ officially known as Republic of Singapore is a beautiful country in Southeast Asia. It comprises of 63 islands and the main island is known as the Singapore Island or Pulau Ujong in Malay. The territories of the country are expanding rapidly through land reclamation. The land reclamation process have increased its land area from 581.5 km2 in the 1960s to 718.3 km2 presently. After
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An Airbus A380 plane operated by Singapore Airlines was forced to make an emergency landing in Azerbaijan due to loss of cabin pressure. The plane was flying from London to Singapore and had 467 passengers and 27 crew members on board. The airline said that oxygen masks were deployed and the aircraft landed "uneventfully" at the Baku airport. It said that none of the passengers or crew was injured and that it was investigating what caused the problem. Nathan Phelps‚ an electrical supervisor from
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9-197-102 REV: MAY 14‚ 2004 WILLIAM J. BRUNS‚ JR. Reto S.A. In December 2004‚ R. E. Torgler was trying to decide whether to add a new line of injection molded plastic products to those already manufactured and distributed by Reto S.A. In order to do so‚ the firm would have to buy new injection molding equipment; none of the existing equipment could be adapted to perform the necessary operations‚ and Torgler was anxious to retain control of manufacturing. Actually‚ new injection molding
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