Asiatravel.com 1 Table of Contents Section Greetings from Team Cerebration About NUS Business School Cerebration 2009: Our Case Sponsors Cerebration 2009: Strategic Partner SPRING Singapore Cerebration 2009: Competition Structure and Format Cerebration 2009: Targeted Timelines Instructions: Round 1 (Executive Summary) Instructions: Round 2 (Making the Business Plan) Case study: Asiatravel.com Page # 2 3 4 5 6 7 8 9 10 Asiatravel.com 2 Greetings from Team Cerebration Thank you for
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Colonialism in Singapore Asian Studies Grade 9 Singapore was colonized for quite a lot of years‚ from around 1819 until 1965. The British‚ Japan and Malaya colonized Singapore during 1819 to 1965. The British colonized Singapore from 1819 till 1963. But during these 144 years‚ Japan also colonized Singapore and colonized them for 3 years‚ in 1942 till 1945 during the World War II. The British only fully colonized Singapore in 1824. In that time the British did colonize Singapore. They
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and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people
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revises material from Kwa Chong Guan‚ "From Temasik to Singapore: Locating a Global City State in the Cycles of Melaka Straits History" in Miksic‚ John & Low‚ Cheryl-Ann (eds) Early Singapore 1300s to 1819: Evidence in Maps‚ Texts and Artefacts p125-139‚ De Coutre’s Proposal for a fort on Singapore and Sentosa‚ c.1625 (A/Prof Peter Borschberg’s website at www.borschberg.sg)‚ and Kwa Chong Guan‚ Derek Heng and Tan Tai Yong (2009) Singapore: A 700-Year History‚ From Early Emporium to World City
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"Strategic locations are places important to those with the power to make or break you. It thus follows that external trends‚ not local efforts‚ will always decide which locations thrive." Does the rise of regional hubs from Palembang to Melaka confirm or refute this theory? The Malay world first acquired high strategic value because improvements in shipping technology made seaborne trade more efficient than shorter land-based routes. Combined with the increase in demand for goods traded over long
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1 Tourism in Singapore: An Overview of Policies and Issues Brenda S.A. Yeoh‚ Tan Ern Ser‚ Jennifer Wang and Theresa Wong The management of tourism in Singapore has undergone various changes over the decades. The adoption of different policies and strategies aimed at promoting and championing tourism in Singapore has been subject to socio-economic changes on the local and global fronts. A deeper understanding of the issues pertaining to tourism development in Singapore necessitates a review
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The Singapore Culture Terri Swayzer Ashford University Introduction to Cultural Anthropology 101 Christina Winn May 16‚ 2011 The Singapore Culture Singapore is a harmonious society‚ where diversity is dominant throughout the entire island. The elders of Singapore have interacted with different races for generations. There is a mixture of Malay‚ Chinese‚ Indians and Europeans all living within their own culture and calling themselves Singaporeans regardless of their race. Each
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Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly‚ and with a strategy of concentrating on customer needs by providing exceptional in-flight service‚ the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s‚ SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and
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CASE STUDY THE SAS INSTITUTE Succeeding with old-fashioned values in a new industry 1 (revised September 2010) Adapted by CH Besseyre des Horts from C.A. O’Reilly III & J. Pfeffer (2000) : Hidden Value‚ how great companies achieve extraordinary results with ordinary people‚ Harvard Business School Press‚ pp. 99-117. 1 1 CASE STUDY THE SAS INSTITUTE : Succeeding with old-fashioned values in a new industry TREATING PEOPLE DIFFERENTLY (and better) than they expect to be treated‚ and differently
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Access the environment of Singapore (PEST) Political Forces 1. Political Climate Singapore is under a stable political climate. The political system is considered as centralized and authoritarian‚ the political culture is pragmatic‚ rational and based on the rule of law. The highest aim of the government is the nation’s survival and prosperity. Based on the results of Corruption Perception Index ranks‚ Singapore has a totally clean and corruption-free image in the world and it’s the least
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