Coverage on Tractors S potlight Domestic sales to grow as farm incomes rise and credit disbursements improve Penetration of tractors in India has grown steadily post the green revolution of the 1970s. Between 1971 and 2010‚ tractor population is estimated to have risen to 3.99 million units from 0.19 million units. The industry is expected to reach Rs 320-330 billion by 2014-15‚ at a compounded annual growth rate of 8-10 per cent. Rural incomes - both farm and non-farm‚ government
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Mahindra & Mahindra (M&M) was founded in Mumbai‚ India‚ in 1945 by two brothers and it had grown until reach 113.000 employees located in 79 different countries. From the beginning‚ utility vehicles (UV) became the core competency of the firm and they represented the 60% of market
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Case: Mahindra & Mahindra in South Africa In May 2011‚ Pravin Shah‚ the CEO at Mahindra & Mahindra‚ was evaluating four possible options of company’s growth strategy in the South Africa. Those options included: entering into agreement with the local vendor for the contract assembly of M&M vehicles‚ investing in its own manufacturing plant in South Africa‚ using South Africa as a hub for the further export of the other countries and lastly waiting and watching until enough vehicles are sold for
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Vicks Health Care Division Project Scorpio Study Guideline The “Vicks … Scorpio” case series traces the development of a new colds care product from the initial evaluation of market opportunity (February 1979) to final plans for a national launch (March 1981). The series will follow the process for a period of over two years. We will see the Scorpio Project team employ a wide variety of marketing research tools in an effort to launch a new brand in a relatively mature product against strong
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M&M and Ssangyong Motor Company: A Marriage of Convenience? In March 2011 India Auto major Mahindra & Mahindra appointed Mr.(Dr.) Pawan Goenka its president for Automotive & Farm equipments sectors‚ M&M Ltd. as the chairman of the newly acquired Ssangyong Motor Company (SYMC). This marked closure to the final seal on the completion of the acquisition of majority stake in Ssangyong Motor Company and further removal of SYMC from Court receivership in Korea. Dr. P Goenka was quite optimistic of the
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People’s Education Society and Trust’s Belgaum Institute of Management Studies‚ MBA‚ Belgaum. (Approved by AICTE & Affiliated to Karnataka University Dharwad) “A STUDY ON CUSTOMER SATISFACTION LEVEL REGARDING AFTER SALES SERVICES OF MAHINDRA & MAHINDRA AT SUTARIA AUTOMOBILES SERVICE CENTER BELGAUM” A Report Submitted in Partial Fulfillment of The Requirement for the Award of MASTER’S DEGREE IN BUSINESS ADMINISTRATION 2005-2006 Submitted by GIREESH .A. KALE Exam No. MBA05006014
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Mahindra & Mahindra Problem: * Recommend to the company’s board whether or not it should pursue the formation of a Joint Venture with Jiangling Tractor Co. Alternatives to JV * M&M consolidating with a greenfield tractor manufacturing Project in the US * Launch of marketing operations in Australia. Assembly plant in Brisbane * M&M bid for Valtra (Finland)‚ lost it to AGCO (US) * Take over of a State owned Enterprise in Romania * Expansion to high cost
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Customer Satisfaction in After Sales Service of M&M vehicles Report Submitted for the partial fulfilment of requirement of The award of Degree of PGDM by Soumya Kanti Ghoshal PGDM No: 11052 Work Carried Out At MAHINDRA & MAHINDRA KOLKATA Under the Supervision of Koushik Ghoshal Area Customer Care Manager KOLKATA * CERTIFICATE BY ORGANISATION GUIDE * CERTIFICATE BY FACULTY GUIDE This is to certify that PGDM No. 11052 Mr. Soumya kanti
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Managing Alliances & Joint Ventures Forging Cross borders Mergers & Acquisitions Definitions: Strategic Alliance & International Joint Ventures: A strategic alliance is a relationship between two or more entities that agree to share resources to achieve a mutually beneficial objective. International joint ventures (IJVs) are an increasingly popular form of voluntary cooperation between organizations of different sizes‚ sectors and geographical locations to satisfy strategic purposes and manage
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EXECUTIVE SUMMARY Club Mahindra holiday is a consumers service industry which is part of Mahindra group having infrastructure of US $ 14.4 million. Under Club Mahindra flagship Mahindra Holiday and Resorts India Ltd (MHRIL) was started in 1996 as a realty sector of Mahindra group brought up for bring values‚ reliabilities and trust and customer satisfaction. Club Mahindra has got an affiliation with RCI which consist of 60% of the service industry market share‚ which make Mahindra holiday timeshares
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