Dove: Evolution of a Brand Introduction Unilever was formed in 1930 when the U.K-based Lever Brothers combined with the Dutch Margarine Unie‚ a logical merger given that both companies depended on palm oil‚ one for soaps and the other for edible oil products. It operated on every continent and described itself as combing local roots with global scale. Positioning In the 1950’s: The first Dove product‚ called a beauty bar‚ was launched in 1957. It would not dry out skin the way soap did. The company
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look good and get more out of life. COMPANY’S INTRODUCTION Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to
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Dove A Business Management Report Contents An Introduction to Dove In 1957‚ Unilever introduced Dove into the market as a single product: a beauty soap bar. And it was not just ordinary soap‚ but touted as having more moisturizing qualities than the top brands at that time and therefore suitable for dry sensitive skin. And in the 1980s‚ the brand launched a new product line‚ which constitutes of liquid body wash‚ shampoo and conditioner‚ deodorant/anti-perspirants and body
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and all the other staff members of Hindustan Lever Limited who are a wonderful family to work with. 3 Corporate sales _______________________ TABLE OF CONTENTS 1. 2. 3. 4. Acknowledgement Abstract Introduction Objective 4.1 History of Unilever 4.2 History of Hindustan Lever Limited 4.2.2 The Brands 5. Recruitment at HLL 5.1 Training 5.2 Method of training 5.3 Training script 6. Back-end Team 7. My Area 7.1 My Area Map 8. Reporting 9. The launch products 9.1 Market segmentation 9.2 Target
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members of our group in compilation of this report. We also thank our instructor Mr Jawad Bhatti‚ who has helped us always by providing us with the much-needed guidance‚ kind behavior‚ moral support and her valuable time. Our contact person in Unilever Pakistan‚ Ms. Sarah Siddiqui also provided us with her expertise in the construction of the report and we are extremely grateful to her for providing us with valuable insight and information with respect to LUX. The preparation of this report
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Department‚ University of Mumbai In association with University of Mumbai I R C M B F “Managing Business in Turbulent Times” NTERNATIONAL ESEARCH ON ONFERENCE ANANGEMENT AND ANKING INANCE - 2012 March 5th – 6th 2012 For details visit www.jbims.edu/conf2012.html Sponsored by In association with Indian Merchants’ Chamber About the Institute A Premier Business school in India‚ Jamnalal Bajaj Institute of Management Studies (JBIMS) was founded in 1965 and is
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Acknowledgement First of all‚ we would like to thank our parents who have always been there as our strength‚ allowing us to stay in university so that we can work efficiently. We are grateful for their co-operation and support. We especially like to thank venerated Ma’am Naseem Bukhari for her support and precious time she has given us. We would also like to thank our esteemed seniors who were there all the time helping us and solving our problems. We owe a lot to the administration of IBA.
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Marketing Mix of Unilever Soaps | Product Category: Soap | | Three categories of soaps taken i-e LUX‚ Lifebuoy‚ DOVE. | | | | Table of Contents Unilever 4 Vision 3 Unilever’s Corporate Purpose 5 Unilever’s Growth Priorities 5 Consumer Product Market 5 1. Product 6 Unilever’s Products 7 1.1. LUX 7 Color: 9 Sizes: 9 Target Market: 9 1.2. LIFEBUOY 9 History of Lifebuoy: 10 Lifebuoy on a Mission 10 The Way Forward 10 FRAGRANCE 10 PRODUCT: 11
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shapes and sizes. Case 1 Dove 1. The market was flooded and jam-packed with beauty products from soaps‚ body washes‚ creams etc. As a result Dove a division of Unilever sales’ began deteriorating in 2004. They were on the dog side of the BCG matrix and needed to come up with a strategy soon. 2. As a result of declining sales‚ Unilever ‘s management approached their PR agency Edelman to come up with a plan to turn things around‚ together‚ they created a campaign that centred on the beauty of women
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company Dada Limited. When Hindustan Lever Limited wanted to brand it‚ the trader‚ who still retained a commercial connection with the product‚ said it had to be named after his company. HLL wanted to include the letter ’L’ in it for Lever (of the Unilever group)‚ and thus was born one of the longest-living brands in India. Dalda‚ which came to be synonymous with the Vanaspati (hydrogenated vegetable fat) genre‚ was recently extended to a range of edible oils. Hindustan Lever has since sold the brand
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