School MBA – Global Strategy Spring 2015 CASE ASSIGNMENT QUESTIONS Ice-Fili Please prepare the following questions for the in-class case discussion (not to be turned in) 1. 2. 3. What quantitative indicators can you find in the case that could capture the changing attractiveness of the Russian ice cream market between 1996 and 2001? What explains this change in market attractiveness over these years? What‚ in your opinion‚ should the Russian incumbent ice-cream makers consider to enhance the market
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As Russia’s largest domestic ice cream producer‚ they had held onto their market leadership for many years. However‚ increasing competition from foreign companies‚ along with the emergence of regional producers of ice cream led to Ice-Fili’s market share erosion in the recent years. Porter’s five forces model was the primary method to analyze Ice-Fili’s industry and its competitiveness in the industry. Segmentation analysis was used for further study of the ice cream industry in Russia. The analysis
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Melting Ice Caps The Arctic is global warming’s canary in the coal mine. It is a highly sensitive area which is profoundly affected by the changing climate. The average temperature in the Arctic is rising twice as fast as elsewhere in the world (nrdc.org). Because of this‚ the ice cap is getting thinner‚ melting away‚ and rupturing. Here is an example of this; the largest ice block in the Arctic‚ the Ward Hunt Ice Shelf‚ had been around for 3000 years before it started cracking in 2000 (nrdc
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exceptions can kill you and climate change is one of those exceptions.” Al Gore According to the National Snow and Ice Data (NSIDC)‚ since 1979 the arctic sea ice minimum extent has shrunk by more than 50% and even greater amounts of ice have been lost in the corresponding thinning of the ice. Many scientists are now agreeing that the Arctic may be completely ice-free during the summers as soon as the end of this decade. This will undoubtedly cause the type of environmental blow-back that
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Background Selecta was unknown and a dying brand when RFM Corporation bought it in a bid to contest Magnolia¡¦s monopoly of the Philippine ice cream market. And when RFM Corporation bought Selecta in 1990‚ the company through its winning formula of high-quality‚ marketing innovation‚ modern production technology and strong distribution network was able to capture 39% of the ice cream market from 1% Nationwide after more than 2 years from taking over the ownership. With the increasingly intense competition
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Ice Cream Parlor Cream Dream In Bangladesh Context Yeasir Hasan Malik Table of Contents 1. EXECUTIVE SUMMARY The main items for sale will be hand dipped ice cream and yogurt cups/cones‚ sundaes finished with a variety of toppings such as hot fudge‚ caramel‚ butterscotch or fruit‚ banana splits shakes malts‚ and ice cream sodas and floats. Most of these items will be consumed immediately on the premises. The ice cream store will also sell ice cream
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August 1‚ 2012‚ Little Baby’s Ice-cream‚ an ice-cream store located in Philadelphia‚ posted a highly unusual commercial called “This Is A Special Time”. The commercial was published on their official YouTube page and took the internet in a spiral of shock and curiosity. The commercial itself has a singular man created of Little Baby’s Ice-cream in front of a black background. Viewers can notice that he is raising his arm and then lowering it to reveal a spoon full of ice-cream that he continues to
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1.0 INTRODUCTION Thomas Carvel founded Carvel Corporation (Carvel) in Hartsdale‚ New York on 1934 which is a permanent roadside location. Before this he uses his mobile ice cream trunk. Carvel established Carvel Asia Limited on 1994‚ to act as holding company for the ice cream maker’s operational investments in Asia‚ starting in Beijing. Teamed up with China’s Minister of Agriculture to create Beijing Carvel Food Company Limited (Beijing Carvel)‚ a joint venture equally owned by
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FFW and NFW were observed in PS‚ PT‚ and MA samples. The low-temperature XRD technique was used in this study to define the boundary between the FFW and NFW in PS‚ PT‚ and MA samples more accurately. Dowell and co-workers [29] and Shallcross and Carpenter [30] have reported the low-temperature XRD studies on ice structures. The low-temperature XRD analysis has been used by the authors to study the properties of water in low-rank coals [16‚ 26]. The low-temperature XRD analysis was carried out on
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Thesis statement: Scientific discoveries can lead to disasters after the wrong people get the scientific discovery in their hands such as the A-bomb and Ice-nine which caused many fatalities including the people who made this mistake. The A-bomb that dropped on Hiroshima was a fatal discovery that was not needed at the moment and was only used to cause fatalities. John sending a letter to Newt Hoenikker asking him to explain what he was doing when the A-bomb dropped. Newt replied stating he was
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