Certificate of Faculty Guide This is to certify that Miss ADITI DEHARIYA student of MBA (MARKETING MANAGEMENT) Programme has completed report on project “A STUDY OF ROLE OF NESTLE MAGGI NOODLES ADVERTISEMENT ON ITS SALES" And prepared this report” Under my guidance. Faculty Name Prof. P.K.GUPTA PREFACE The MBA (MARKETING MANAGEMENT)
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Topic of Semin ar Mode of Semina r • MAGGI NOODLES CONTROVERSY • GROUP DISCUSSION MAGGI NOODLES>>>> In the past 20 years‚ Maggi has become an ubiquitous snack in India. This instant snack is very easy to prepare‚ takes only two minutes and cost efficient as well. Considering the addiction of people companies have taken undue advantage of this and in this row one of India’s most trusted brands is in a soup. 1)What is Maggi Noodles Controversy? Give “ins and outs”. On 16th may‚2015
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instant noodles‚ soups‚ sauces and ketchups‚ cooking aids (seasonings)‚ etc.‚ under the Maggi brand. Of these‚ instant noodles had been Nestlé’s main product category in the culinary segment since the launch of Maggi 2 Minute Noodles (Maggi noodles) in 1982. In fact‚ the word "Maggi" has become a synonymous term for any brand of instant noodles in India. In this report we take a look at how evolution of Maggi Noodles took place‚ it’s positioning in the market‚ its issues and sustenance against global
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Extension: Spreading in Indian Kitchen from Fast Food to Healthy Food "Maggi noodles has managed to enter Indian homes to change the traditional food habits of Indian children on their promise of convenience. This brand has understood the psychology of Indian mothers and positioned itself for mother-child indulgence." - The Business Magazine‚ 2008 “What Xerox is to photocopier and Colgate to toothpaste‚ Maggi is to noodles in India.”- the Times of India‚ 2009 In December 2011‚ Nestle India
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1SYNC Data Accuracy Scorecard Helps Heinz Improve Sustainability and Customer Service CAse study 1SynC data accuracy Scorecard helps Heinz improve sustainability and customer service CHALLENGE Heinz needed a more proactive way to manage its data and ensure absolute accuracy. CHALLeNGe H.J. Heinz Company Top Brand; Top Data Heinz needed a more proactive SOLUTION way to manage its data and ensure By implementing the absolute accuracy. 1SYNC® Data Accuracy Scorecard‚ Heinz enhanced data
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Brand MAGGI in India Parent company Nestlé is a Swiss multinational food and beverage company headquartered in Switzerland. It is the largest food company in the world measured by revenues. Nestlé’s products includes baby food‚ breakfast cereal‚ bottled water‚ coffee‚ confectionery‚ diary products‚ ice cream‚ pet food and snacks. Nestlé has around 450 factories‚ operates in 86 countries‚ and employs around 328‚000 people. Maggi Noodles It is a brand of instant noodles manufactured by Nestlé
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MAGGI BRAND IN INDIA Maggi Comes to India – teething troubles Maggi noodles was launched in India in theearly1980s. Carlo M. Donati‚ the present Chairman and Managing Director of Nestle India Ltd‚ brought the instant noodle brand to India during his short stint here in the early eighties. At that time‚ there was no direct competition. The first competition came from the ready-to-eat snack segment which included snacks like samosas‚ biscuits or maybe peanuts‚ that were usually ‘the bought out’
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1. INTRODUCTION OF FMCG INDUSTRY What is the FMCG Industry? "Resilient‚ Rewarding and really‚ really Fast." FMCG industry‚ alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production‚ distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling‚ marketing‚ financing‚ purchasing
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bhook lagi …………………………………………………………… • Try it with a twist …………………………………………………………….. • Hearty soups warm you from inside ………………………………………….. • Fast to cook‚ Good to eat ………………………………………………………Q-2 What comes first in your mind when you hear the word Maggi ? • Noodles • Fast food • Snacks • None of theseQ-3 what is the brand that comes to your mind when we say the
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In 1998‚ Nestle launched Maggi’s first brand extension‚ Maggi soup. At this stage‚ There was no organized packaged soup market in India. Nestle planned to create a market for packaged soup as it felt the category had a lot of potential. However‚ according to analysis‚ the company had introduced soups only to cash in on the Maggi’s brand name‚ and was never very serious about the segment. In 1993‚ “Sweet Maggi”‚ the first variant of Maggi noodles was launched. The company supported the launch with
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