[pic] CASE STUDY ON: RAMEN NOODLES RESTAURANT CONSULTANTS: SHIVA‚ STEVE‚ FERNANDO AND ZINGA PROFESSOR: CHRIS CASTILLO COURSE: BUSINESS MANAGEMENT AND ENTRPRENEURSHIP COMPANY Koichi Ramen is a small ramen noodle restaurant in the tradition of the Japanese staple dish. Ramen noodle shacks are to Japan what the fast-food restaurants are to the people. They are a place where people go for a quick‚ rich‚ filling meal when they don’t have time or simply don’t feel like cooking. The ramen
Premium Ramen Japanese cuisine
brand names such as NESCAFÉ‚ MAGGI‚ MILKYBAR‚ KIT KAT‚ BAR-ONE‚ MILKMAID and NESTEA its products range from syrups‚ Nestlé milkmaid‚ ice-cream‚ jams‚ honey‚ candies‚ Nestlé fresh and natural dahi‚ Nestlé slim milk‚ Maggi sauces‚ Maggi pizza mazza‚ Maggi pichkoo‚ Nescafe cappuccino‚ Nescafe sunrise‚ Nescafe Munch‚ Nestlé milo smart plus‚ Nestlé iced tea with green tea etc. Nestle India Limited is the market leader in Indian Noodle Market with it’s Maggi Brand of Noodles which was pioneer brand launched
Premium Maggi
Julius Maggi‚ who took over his father’s mill‚ was requested to create a vegetable food product that would be quick to prepare and easy to digest. Maggi noodle was the first that contain protein rich legume meal to the market and followed by readymade soup based on legume meal in 1886. Maggi had merged with Nestle family in 1947 and launched in 1980 by Nestle group of companies. The nature of Maggi is Food Company. The products involve soups‚ sauces and instant noodles. The mission of Maggi is to
Premium Maggi Pricing Marketing
Maggi takes the Health Route In May 2006‚ Nestlé India Ltd. (NIL)‚ a major FMCG company in the country and a subsidiary of the Switzerland-based Nestlé Group‚ launched a new instant noodles product called Maggi Dal Atta Noodles (Dal Atta Noodles) under the popular Maggi brand . The Dal Atta Noodles were made of whole wheat and contained pulses‚ and positioned as a ’healthy’ instant noodles product that provided 20 percent of the daily RDA of dietary fiber and protein for a child aged between
Premium Maggi Instant noodles Ramen
Introduction 1. Undoubtedly noodles are a popular food in the world. The business of noodles is heating up as more and more households are opting for it as convenient snacks for home‚ school tiffin and guests. Noodles are now consumed by many health-conscious people‚ especially job holders‚ as an afternoon meal because it helps save time. According to Wikipedia‚ archeologist found earthenware bowl containing the world’s oldest known noodles‚ measured roughly 4000 years in Asia. Wheat noodles in Japan were adopted
Premium Pasta Food Bangladesh
Report evaluating marketing strategy of Maggi From: VISHWA DAVE To: PETER MCPHERSON Date: 18/05/2012 Contents 1. Introduction.......................................................................3 2.1 Terms of reference............................................3 2.2 Procedure..............................................................3 2. Company History.............................................................4
Premium Marketing Maggi
Welfare Society asked a miller named Julius Maggi to create a vegetable food product that would be quick to prepare and easy to digest. Julius‚ the son of an Italian immigrant came up with a formula to bring added taste to meals in 1863. Soon after he was commissioned by the Swiss Public Welfare Society‚ he came up with two instant pea soups & a bean soup- the first launch of Maggi brand of instant foods in 1882-83.Towards the end of the century‚ Maggi company was producing not just powdered soups
Premium Maggi Marketing Instant noodles
History of Instant Noodles Instant noodles are dried precooked noodles fused with oil‚ usually eaten after being cooked or soaked in boiling water for 3 to 5 minutes. A flavor packet is almost always included with a packet of instant noodles. The product may also be consumed raw from the packet‚ as the noodles are already cooked‚ usually by frying Instant noodles originate from instant versions of the Japanese dish ramen The idea of instant noodles can be traced back to the Chinese
Premium Instant noodles Brand Ramen
Noodles are a popular item and one of the main staples in Japanese cuisine. Many types are either served chilled with dipping sauces in the hot summer months and in soups or hot dishes during the cooler and winter months.[1] Varieties include: * Ramen - thin‚ wheat-based noodles made from wheat flour‚ salt‚ water‚ and Kansui (a type of mineral water) or eggs. The dough is set to rise before being pulled. These Japanese noodles were originally imported from China‚ as a noodle soup‚ during the Meiji
Premium Ramen Japanese cuisine
Vietnamese Noodle soup Vietnamese noodle soup‚ which is known as Pho‚ is a traditional dish of Vietnam. It includes noodles made from rice‚ beef or chicken‚ and is often served with fresh mint‚ cilantro‚ basil‚ lime‚ bean sprouts and peppers. Consumer can also order raw beef fillet with their soup. Pho is originated in the twentieth century‚ during the time Vietnam invaded by France. It is first appeared in southwest of Hanoi‚ in Nam Dinh Province. It is usually eaten at lunch or dinner. The
Premium Spice Vietnam