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    (PERT) A complex project would normally encounter several delays and may surpass the budget allocated for it making a project very costly and which may lead to losses. While may Project techniques fail in solving these problems‚ there are two (2) tools which have proven to be effective. * Critical Path Method (CPM) * Program Evaluation and Review Technique (PERT) Summary: 1. CPM is a technique used in projects with predictable activities and tasks e.g. Construction projects. 2. PERT

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    \\s CONDITION MONITORING OF ROTATING EQUIPMENT BY VIBRATION ANALYSIS AND DYNAMIC BALANCING TABLE OF CONTENT SL.NO | CHAPTERS | CONTENTS | PAGE.NO | 1. | | ACKNOWLEDGEMENT | 3 | 2. | | LIST OF FIGURES | 6 | 3. | | LIST OF CHARTS | 7 | 4. | | ABSTRACT | 8 | 5. | 1. | INTRODUCTION | 9 | 6. | | COMPANY PROFILE | 10 | 7. | 2. | LITRATURE REVIEW | | 8. | 3. | CONDITION MONITORING AND VIBRATION ANALYSIS | 12 | 9. | | THEORY OF VIBRATION | 17 | 10. | 4. | VIBATION

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    Daneshjou Blvd‚ Iran b‚c‚e MBA(GM) Graduate‚ Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia d Senior Executive at SYABAS‚ Pursuing MBA(GM) at Multimedia University‚ Cyberjaya‚ Malaysia ABSTRACT Green concept and green marketing had an exponential growth over the last decades and it had a significant impact on the market and environment globally. Following a widespread review of existing literature‚ this study has adopted the TPB model by Ajzen‚ 1991. The relevant behavioral

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    2. The 4Ps of Marketing – Product‚ Price‚ Promotion‚ and Place Needs are obviously met by the product itself. Needs‚ however‚ can also be met by the other components of what is called the marketing mix. These other components are Price‚ Promotion‚ and Place. The Price component of the marketing mix is defined as the original price that a producer sets for its product. This original price may be different from the final price paid by buyers because of promotional offers or because of individual

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    The Promotion Mix   A promotional mix is the term used to describe a business’s total marketing communications program. KEY POINTS A promotional mix is the term used to describe a business’s total marketing communications program. It specifies how much attention to pay to each of the five promotion subcategories‚ and how much money to budget for each. Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Personal selling - A process of helping and persuading

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    chain is based on the idea of seeing a manufacturing (or service) organization as a system‚ made up of subsystems each with inputs‚ transformation processes and outputs. In Porter’s value chains‚ Inbound Logistics‚ Operations‚ Outbound Logistics‚ Marketing and Sales and Service are categorized as primary activities. Secondary activities include Procurement‚ Human Resource management‚ Technological Development and Infrastructure. Porter suggested that going through the chain of organization activities

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    TABLE OF CONTENTS Cover Declaration Acknowledgement

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    Lecture 1 Marketing: the art and science of finding‚ retaining and growing profitable customers Task  to provide real customer value to targeted customers‚ motivate purchase and fulfil consumers needs. P’s: product‚ price‚ place‚ promotion‚ people. Process‚ physical evidence 4 characteristics of services: Intangibility: services can not be seen‚ tasted‚ heard or smelled before purchase Inseparability: services cannot be splitten from their providers (taxi driver drives you) Variability:

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    2.1 Define segmentation (using more than just the textbook’s definition) According to Kotler et al. 1999‚ a market segment consists of consumers who respond in a similar way to a given set of marketing stimuli. Segmentation is the analytical dissection of a set of customers that possess the same attributes. A group of people would be divided into subsets based on their segmentation variables that are Geographic‚ Demographic‚ Psychographic and Behavioural (Cyr‚ Donald and Douglas Gray 2009). Market

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    Definition The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs‚ wants‚ or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle. Four basic factors that affect

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