The following diagram depicts the BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars‚ cash cows‚ dogs or question marks. As the diagram shows that the company has a significant number of big brands in the question mark category the future prospective growth for the company can be very good. BCG MATRIX | STARS | QUESTION MARKS | Good Skin Labs | American Beauty | Grass Roots Research Labs | Estee Lauder | Sean John | Flirt! | Clinique | MAC Cosmetics |
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Maggie Growth Strategies - Presentation Transcript 1. Maggi takes the health route Submitted to:- Ms. Mamta Rampal Program Manager‚ ISMC. TAT-6 2. Nestle around the Globe * Nestle is a Swiss company founded in 1866 by Henri Nestle. * Nestle market its products in 130 countries across the world. * Nestle sells over a billion product every day. * Nestle put the nutrition as the core of their business‚ Nestle main focus is on health and wellness. The main consideration
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Question 1 1.1 The BCG Matrix is still viable and usable in today’s world and is still a significant tool used by businesses. The BCG Matrix looks at the impact an investment will have on the company. The BCG Matrix works on two axis‚ Namely the vertical and horizontal axis. The vertical axis will indicate the growth rate and the horizontal represents the market share. The matrix assumes that a company must focus on its mature markets and form a strong competitive position in the market ultimately
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analyzing tones of marketing related information from innumerable sources of Nestlé’s powerful Brand MAGGI Instant Noodles. All information was critical and needed to be evaluated with full concentration and determination‚ the study of MAGGI Noodles that was launched first in India in the year 1983‚ by Nestle Limited‚ which became synonymous with noodles. This research tries to find awareness of MAGGI Noodles. The introduction provides the company background‚ operational & other important information
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PRODUCT ND BRAND MANAGEMENT TERM PAPER PROPOSAL A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING INTERNATIONAL MANAGEMENT INSTITUTE‚ NEW DELHI EXECUTIVE POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED TO: Prof. S. Balasubramanian SUBMITTED BY: ALOK GUPTA (08XPGDM05) MODAK PRIY (08XPGDM31) SATENDRA TOKAS (08XPGDM46) SUDEEP KUMAR KUNDU (08XPGDM50) VINEET DIXIT (08XPGDM59) ACKNOWLEDGEMENT We hereby regard our sincere thanks to Prof. S. Balasubramanian ‚ IMI New Delhi under
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MAGGI-Taste Bhi‚ Health Bhi Need: Maggi understood that there was a need of a product that took less time to cook and was also good to eat. Brand: Maggi as a brand has become synonymous with instant noodles. Due to its good taste‚ wide range of products‚ affordability and attractive packaging and promotional strategies‚ Maggi has an extensive mass appeal. Segmentation: Maggi has segmented its market as below: Age group: Since the eating habits and preferences have a direct relation to the age
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It is packaged in bright yellow color given that this color is quite attractive to younger people. This color makes Maggi both easily distinguishable and also lively.It has a strong distribution and its availability is present in both traditional retail (kirana stores) and up-market posh supermarkets. It sells mostly in single size serving however it has innovatively changed the packaging allowing multiple serving inside the same packet. Through this it wants to increase brand loyalty. Typically
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BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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Project On Advertising & sales Promotions On nestle ” Maggi 2 Minute Noodles ” ------------------------------------------------- PROJECT SUBMITTED BY: ------------------------------------------------- ------------------------------------------------- MANDAR BANSODE (PG20090107) -------------------------------------------------
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Engineering Management Journal Vol. 5 No‚ 3 September 1993 24 A TUTORIAL ON QUALITY FUNCTION DEPLOYMENT A. Terry Bahill‚ University of Arizona‚ and William L‚ Chapman‚ Hughes Aircraft Co. ABSTRACT Quality function deployment (QFD) helps to introduce the idea of quality in early phases of the design cycle and to reevaluate quality considerations throughout the system ’s entire life cycle. This article presents a tutorial example of using QFD to design a product. It shows which quality
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