Jones Blair Case Analysis January 31‚ 2012 Table of Contents I. Factual Summary: 3 How might one characterize the paint coating industry? 3 How might one segment the Jones Blair market area? 3 Which segments represent opportunities for Jones Blair? 4 What is Jones Blair’s competitive position in its market area? 4 II. Case Problems/Opportunities: 4 III. Alternatives: 4 Increase corporate brand advertising by $350‚000 4 Reduce price by 20% 5 Add one additional sales representative 5 Control Costs
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SNIGDHA GINNA JONES BLAIR CASE ANALYSIS STRENGTHS 1. According to me the biggest strength for Jones Blair is their high quality of products‚ as they have been in the industry for a very long time and have invested a decent amount into research and development work. This coupled with knowledgeable and experienced sales representatives who are helpful and well liked by the customer’s adds to be their strength. They also sell their products to both Professional painters and DIY markets.
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Marketing case : Jones Blair 33 The US paint industry is a maturing industry (13 billion – slow growth rate) divided into three segments : * 43% : architectural coatings * 35% : original equipment manufacturing coatings * 22% : special-purpose coatings There are 3 types of distributors : * 50 % : mass merchandisers * 14 % : specialty paint stores * 36% : hardware and lumberyards The are 3 types of clients : - 50% : do-it yourself painters - 25% : professional
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Background and Problem definition: Jones-Blair is privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural
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October 2012 Jones Blair Case Study Jones Blair Company is a paint manufacturer that distributes paint to Texas‚ Oklahoma‚ New Mexico‚ and Louisiana with its manufacturing plant based in Dallas-Fort Worth (DFW). The main product line of the company is architectural paint with some line depth that they manufacture at their own plant; they also offer the sundries for painting towards their end customers. The sundries offered are not produced by the company itself but carries the Jones Blair brand logo
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Robin Martin-Jones 1 Robin Martin-Jones Final Analysis Robin Martin-Jones 2 Description In pursuing a career in financial services Robin Martin-Jones went on to start with a fortune 500 company after graduation. Her decision to join a larger firm seems to be motivated by the following‚ it would offer many opportunities in the way of career advancement. It subsequently leads to Robin being selected to continue in her studies
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Case Study - “Jones Electrical” 2. – Why this profitable company needs a bank loan? As we can see from the figures and the information given in the present case‚ the company is very profitable due to the ambition and well management done by its owner Mr. Jones. In this regard‚ we can see in “Table 2 in the spreadsheet”‚ that the company is taking advantage of the 2% discount offered by suppliers saving around $75‚000.00 per year. We have to pay especial attention to the agreement reached with
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Background and Problem Definition The case describes the competition in U.S. paint industry and also about Jones Blair Company which deals in architectural paint and paint sundries. The problem definition in the case study depicts a meeting of company executives where discussions are made that how to deploy corporate marketing efforts of the company in order to increase the sales‚ as peak painting season is approaching soon. Market and Industry Analysis Paint Industry: The industry is divided
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Jamaal Jones III is a healthy‚ fit athlete who was been drafted to the New York Giants 2 weeks ago. After attending numerous practices and training sessions‚ Jamaal has earned a starting position as a wide receiver. He is 6’2 and 200lbs of pure muscle ready to run over any opposing cornerback. Jamaal Jones is pumped up; His first game is against the Philadelphia Eagles. All his fans are waiting for him‚ the weather is great (65 degrees)‚ and his family is watching him at the front bench. Everything
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1) Why do you think Edward Jones survived the financial crisis that has taken so many of its brokerage competitors? Why has Edward Jones performed so well for so long? Edward Jones’ strategy was very different from its competitors in the industry and was focused on "serving the individual investor in a personal relationship." The corporate culture that developed over years let the firm gain a sustainable competitive advantage and distinguish itself from other brokerage houses (valuable‚ rare
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