For as long as there have been civilizations‚ people have separated themselves into groups. Most of the time into groups like: the have and the have not’s or us vs them. This has happened in Brazil between the upper and lower class. Brazil is a country with a very small to non-existent middle class‚ causing a huge gap between the two classes. This huge gap is causing the us versus them mentality or a we/they divide between the upper and lower class‚ based on a process of social categorization. The
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1. Why did Dell decide to invest in Brazil? Dell decided to invest in Brazil because of its strategy to expand internationally. Dell had operations in many countries but did not have any manufacturing plants in Latin America‚ which was the fastest growing market for computers. Brazil was the ideal place for its manufacturing plant in Latin America because it presented a huge potential market for Dell since it was Latin America’s largest country with over 170 million people. Dell felt that
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GlaxoSmithKline (GSK) is one of the largest and most profitable pharmaceutical companies in the world. This conglomerate is the product of multiple mergers of some of the leading companies in the industry. It was created in 2000 and at the time this case was written‚ had a market capitalization of $193.5 billion. The company’s most recent focus is on emerging markets‚ vaccines and consumer healthcare. When Sir Andrew Witty took over as CEO in 2008‚ he implemented a significant restructuring program
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Over the past few years Brazil’s amazon is becoming smaller and smaller. Brazil is facing an enormous environmental issue called deforestation. Deforestation is when people burn or cut down a group of trees. It has many negative effects on environment such as climate change‚ clearing of habitats‚ and killing millions of species. The trees are used for fuel‚ to create commercial items such as paper‚ and highly prized items such as palm oil from palm trees. “Deforestation in Amazon Basin is destroying
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Discussion Questions 1. Why did GM Brazil decide to change the way they were doing business in the spare parts market? General Motors started its business in Brazil in the year 1925 and has been growing ever since. GM had its spare parts business which has been highly profitable‚ but low on volume. The business of the spare parts was demand driven. The market situation worsened when liberalization attracted competitors like Toyota‚ Audi etc. This made GM tighten their costs further on the low
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The goal of Unilever Brazil is to target the low income consumers‚ in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually
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Africa 10 A frica lies south of Europe and southwest of Asia. Geographically it is about three times the size of the United States‚ excluding Alaska and Hawaii. At its northeast corner is Egypt‚ which is connected to the Sinai Peninsula—and hence to the Asian continent by a very narrow strip of land. This is the only spot where Africa touches another continent; otherwise‚ it is surrounded by water. The Mediterranean Sea separates it from Europe in the north; the Red Sea and Gulf of
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Brazil Brazil is a country full of surprises and delights but also full of corruption and mystery. (João) In fact‚ it is not unusual to witness prostitution in Brazil’s larger cities. (Lonely Planet) When meeting a Brazilian‚ they seem "normal" to an American; such was the case when I met my partner‚ João. This paper will cover various cultural aspects of Brazil‚ my partner’s home country. There are many customs and courtesies one should understand to ideally communicate with a Brazilian
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General Motors Brazil Service Part Business: A Case Study Business Change in the Spare parts market by GM Brazil General Motors started its business in Brazil in the year 1925 and has been growing ever since. GM had its spare parts business which has been highly profitable‚ but low on volume. This business constituted around US $ 250 million out of the overall income of US $ 3.2 billion a year. This is just about 7.8 % of the total income‚ but the margins in this business were much larger. The
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approximately 192 million in 2011 is Brazil the largest country in Latin America and ranked fifth in the world when you look at the population.[1] In Brazil live 22.59 citizens per square kilometer‚ were 84‚20 percent of the population are living in the city. The official language in Brazil is Portuguese. Brazil is the only country in South America where Portuguese is spoken. In the rest of South and Central America they speak Spanish. Geographic Brazil is with a surface of over 8.5 million
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