Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
Premium Brand management Marketing Non-profit organization
Literature Review Corporate Identity What is corporate identity? The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the “corporate identity” term was used was in 1957 by Lippincott and Margulies (Cornelissen & Elving‚ 2003). It was constrained by the visual representation of the organization by which means it identify itself. The understanding of the concept has expanded later to include all the characteristics
Premium Communication
In a commercial organisation‚ the board of directors is typically charged with the key responsibility for corporate governance – protecting the rights of shareholders and creditors‚ ensuring contractual obligations and regulatory compliance. In the public sector‚ the elected government is typically responsible for corporate governance‚ and in semi-government and statutory bodies like State Rail‚ Sydney Water‚ the Australian Broadcasting Authority‚ the University of NSW‚ etc – and in not-
Premium Corporate governance Sony Management
yahoo.comWP/04/64 Overview of the Indian Corporate Sector: 1989–2002 Petia Topalova © 2004 International Monetary Fund WP/04/64 IMF Working Paper Asia and Pacific Department Overview of the Indian Corporate Sector: 1989–2002 Prepared by Petia Topalova1 Authorized for distribution by Kalpana Kochhar April 2004 Abstract This Working Paper should not be reported as representing the views of the IMF. The views expressed in this Working Paper are those of the author(s) and do not necessarily
Premium Corporation Finance Debt
Examination Paper of Corporate Governance IIBM Institute of Business Management Examination Paper MM. 100 Corporate Governance Subject Code-C103 Section A: Objective Type & Short Questions (30 marks) This section consists of Multiple Choice questions & short questions. Answer all the questions. Part one questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple Choices: 1. Corporate Governance is a) About ethical conduct in business b)
Premium Corporate governance Management Board of directors
An insight into corporate culture & its role in promoting efficiency in a global economy Liandri Boonzaier Matrikel nr: 2585923 Theory of the Firm Porf. Dr. Christian Cordes 1 INDEX 1. Introduction……………………………………………………………………Page 3 2. Important elements of Edgar Schein’s theory on corporate culture 2.1 Definition of corporate culture………………………………………..Page 3 2.2 Levels of corporate culture…………………………………………....Page 3 2.3 Origins of organizational culture……………………………………..Page 4 2.4 Strength of organizational
Premium Organizational culture Edgar Schein Sociology
What is Corporate Governance? Corporate Governance is a generic concept‚ and in most cases it is defined by its objectives. Corporate Governance can be defined and analyzed by two terms. The first was introduced by the Organization of economic Corporation and Development (OECD 1999). OECD defined “Corporate Governance as a system in which business corporations are directed and controlled. The Corporate Governance structure specifies the distribution of rights and responsibilities among the
Premium Corporate governance Management
growth of the real sector for sustainable development. The paper concludes that banking sector is becoming competitive and market forces are creating an atmosphere where many banks simply cannot afford to have weak balance sheets and inadequate corporate governance. The paper posits further that consolidation of banks may not necessaily be a sufficient tool for financial stability for sustainable development and this confirms Megginson(2005) and Somoye(2006) postulations. We recommend that bank
Premium Bank Economics
1.1 Introduction Corporate governance has been the subject of numerous theoretical and empirical studies especially after the fraudulent reporting scandals such as Enron‚ World.com‚ Adelphia‚ and Parmalat.it has come to mean many things. Traditionally and at fundamental level the concept refers to corporate decision making and control‚ particularly the structure of the board and its working procedures‚ Hermes (1994). Jenifer (2002) defines corporate governance as a set of interlocking riles by which
Premium Corporate governance Sampling Board of directors
CORPORATE SYSTEMS MANAGEMENT What is Corporate Systems Management? In order to understand this‚ we need to understand the elements within Corporate Systems Management. First thing is what is a system? A system is a set of objects together with relationships between the objects and between their attributes (Wikipedia‚ 2007). In an organisation the systems have to be organised in a systematic approach‚ allowing the system to be analysed and into the smallest elements through a top-down or bottom-
Premium Management Corporate governance Board of directors