Mid term précis and analysis of the cosmetic industry Prior to discussing any creative industry‚ it is crucial that we first define ’creativity ’. Creativity refers to the course of producing something original‚ or in the least‚ with original elements. Thus‚ a creative industry refers to economic activities that involve the creation of new‚ original materials. The cosmetic industry is one of such industries‚ of which will be analyzed according to Richard Caves ’ economic properties. According
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ANALYSIS OF SHISEIDO The Shiseido Group was established in 1872 and is headquartered in Tokyo‚ Japan. The company is engaged in the cosmetics and toiletries industry. The group also has massive interests in the boutique‚ restaurant‚ salon‚ fine chemicals‚ pharmaceutical and beauty foods sectors. Shiseido is the largest manufacturer of cosmetics in Japan with more than 20 brands. The firms product offering consists of 3 product lines and these are the Skincare range‚ the Pureness range and the Beneficence
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the purchase and consumption of cosmetic products have changed. This is an opportunity because it will give rise to a new consumer group for the cosmetic industry. (O) Application of anti-aging cream demonstrated improvement in depth of wrinkles. The positive feedback from the users reveals the usefulness and efficiency of the product. Thus they will continue to use products. SOCIO-CULTURAL (T) Use of decamethylcyclopentasiloxane (DS) in personal care products such as skin creams‚ antiperspirants
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Makeup Art Cosmetics Inc.‚ more commonly known as MAC Cosmetics‚ is a popular high-end personal care brand that markets to women. In fact‚ it is so popular and prestigious in the celebrity world that it has been mentioned in pop songs‚ such as "Unpretty" by TLC. The MAC brand is exclusively sold in department stores and on the Web. You will not find it at discount outlets or drug stores. Beginnings: Two Canadians‚ a hair salon chain owner and a makeup artist‚ named Frank Angelo and Frank Toskan
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issues/agencies All cosmetic products marketed in the USA must comply with the Federal Food‚ Drug and Cosmetic Act (FD&C Act)‚ the Fair Packaging and Labeling Act (FPLA) and the Food and Drug Administration (FDA). Adulterated or misbranded cosmetics cannot be distributed according to the FD&C Act (Cosmetic Handbook‚ 1992). Manufacturers are not required to test their products for safety though the FDA strongly encourages safety tests. If a claim cannot be adequately substantiated‚ the product may be considered
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COSMETICS IMPORT AND EXPORT REPORT GTİP Code G.T.İ.P. Product Description 3303.00.10.00.00 Perfumes 3303.00.90.00.11 Colognes 3304.10.00.10.00 Lipsticks 3304.10.00.90.00 The Other 3304.20.00.00.00 Eye Make-up Products 3304.91.00.00.00 Powders 3304.99.00.10.00 Blushes 3304.99.00.90.11 Body Lotions 3304.99.00.90.12 Cold Cream 3305.10.00.00.00 Shampoos 3305.30.00.00.00 Hair Sprays 3305.90.90.00.11 Hair Colors 3306.10.00.00.00 Toothpastes 3307.10.00.10.00 Lotions 3307.10.00.90.11
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ANALYSIS OF THE GLOBAL MACROENVIRONMENT 5 Learning objectives After studying this chapter students should be able to: * describe the nature of the macroenvironment; * define and distinguish between continuities and discontinuities in the business environment; * explain each of the factors to be analysed in a STEP analysis; * describe why macroenvironmental analysis is more
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Situation analysis Background information of Heigh’s Chocolate Statistics Executive summary Situation analysis Revenues from cosmetic industry are always rewarding. The beauty and health market in Malaysia is growing rapidly. According to trade sources‚ the cosmetic and toiletries industry recorded retail sales of $857 million in 2006‚ while sales volume is forecast to hit $1.1 billion by 2010. Skincare products attributed more than 20% of this. Malaysian
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Contemporary Management Research Pages 51-60‚ Vol. 8‚ No. 1‚ March 2012 Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y Uchenna Cyril Eze Monash University E-Mail: uc_chinwe@hotmail.com Chew-Beng Tan Multimedia University E-Mail: cbtan23@hotmail.com Adelene Li-Yen Yeo Multimedia University E-Mail: shinoda_lene87@yahoo.com ABSTRACT The cosmetics industry in Malaysia is growing rapidly at an annual rate of 13%. This is because of the increasing number of working women‚ increased
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[pic] “All Races‚ All Sexes‚ All Ages” [pic] Makeup Art Cosmetics SWOT-analysis Executive Summary This report is to find out what M·A·C’s strengths‚ weaknesses‚ opportunities and threats are. The research question is stated like: Should M·A·C adapt their promotional tools in the Dutch market in order to increase their sales and brand awareness? After analyzing the external and internal environment‚ it became clear what the strengths‚ weaknesses‚ opportunities and threats are
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