QUESTION 1: An important macro-environmental force on companies is the social/cultural environment‚ particularly in international markets. Imagine that you are to offer a seminar on the social/cultural environment of Vietnam to foreign businessmen and marketers. Discuss at least three elements of the cultural environment that foreign businessmen should be aware of when doing business in Vietnam. Use specific examples referring to real-life businesses‚ brands‚ marketing activities‚ etc. to support
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Overview of environmental factors 1.2.1 Micro Environmental Factors Micro Environmental Factors is also known as internal environmental factors. They include factors which are within or close to the company that have a direct impact on the organisation strategy as follow: i. Top management ii. Other functions‚ such as finance and accounting‚ Research and Development‚ manufacturing and purchasing iii. Suppliers iv. Marketing intermediaries v. Customers vi. Competitors vii. Public 1.2.2 Macro Environmental
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How are the Macro as well Micro economic factors different in the country or origin and the destination country? Macro-economic factors of China: 1. Political factors: Currently China has become the world’s second largest economy. Xi Jinping focuses on pushing China investment abroad and pulling foreign investment to China. For much of the
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external environment of a business includes a variety of factors such as competitors‚ suppliers and regulations that influence major strategic decisions. Scanning and assessing the external environment is a vital part of strategic decision-making in entrepreneurial ventures. This helps small-business managers locate factors that pose opportunities or threats to their businesses. A better understanding of the ramifications of external environmental factors can improve success and survival for small businesses
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Nordstrom was co founded 1901 by a 30 year old man named John W Nordstrom and his partner Carl Wallin. At age 16‚ John W of Sweden left his home and moved to Alaska where he struck gold. While in Alaska‚ he met a man named Carl Wallin‚ “who owned a shoe repair shop in downtown Seattle” (Nordstrom Employee‚ 2006). The two decided form a partnership and open a shoe store entitled Wallin & Nordstrom. Right form the start‚ the business philosophy was “based on exceptional customer service‚
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Environmental factors are one of the emphasized causes of ASD. It is important to understand that the study of environmental risk factors includes much more than exposure to chemicals. Scientists use the term "environmental" to refer to influences other than changes in a gene’s DNA. Autism risk factors‚ for example‚ appear to include such influences as parental age at conception‚ maternal nutrition‚ infection during pregnancy and prematurity (“Environmental Factors in Autism Initiative”). If a child
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Environmental factors affecting obesity 1. introduction 2. method equipment 3. budget 4. time frame Calorie Consumption In America‚ a changing environment has broadened food options and eating habits. Grocery stores stock their shelves with a greater selection of products. Pre-packaged foods‚ fast food restaurants‚ and soft drinks are also more accessible. While such foods are fast and convenient they also tend to be high in fat‚ sugar‚ and calories. Choosing many foods from these areas may
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Environmental Factors Paper MKT/421 May 10‚ 2012 University of Phoenix Environmental Factors Paper Startbucks coffee company is a very large and popular company that conducts domestic and global business; it was defined to be the finest coffee in the whole world. It mission statement is “to inspire and nurture the human spirit- one person‚ one cup and one neighborhood at a time“. Starbucks Company is one of the companies that know how to manage all the environmental forces that effect its marketing
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McDonalds’s Environmental factors in Marketing xxxx University of Phoenix xxxxxx xxxx xxxxxxxxxx The most important part of a company’s marketing plan is its environmental plan. A business’s environmental plan can include such thing as ecological‚ political‚ technology ethical issues‚ social‚ and cultural issues. McDonald’s is known as a global company that is can face many of the previous mentioned environmental factors mentioned previously. McDonald’s is a company that has businesses
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no. 802757) we give financial support to pioneering‚ frontline organisations that otherwise have little hope of conventional funding. The Foundation’s focus is to assist those working to achieve progress in the areas of human and civil rights‚ environmental and animal protection. We believe that every woman has the right to feel fabulous‚ so we put our all into finding the highest quality natural ingredients‚ ethically and responsibly grown and bought‚ and turning them into innovative products
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