Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
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organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic 2. Economic 3. Natural 4.
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ESSAY (Question n°4) For decades‚ humans use natural resources for their development. Today‚ we pay for this exploitation. Human lifestyle are responsible of many effects on environment: global warming‚ climate change‚ depletion of Ozone layer‚ deforestation‚ pollution‚ extinction of species… With depleting resources of nature‚ certain ways to save the environment have to be formulated. But who can do something to save the planet: people or governments
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ENVIRONMENT Environment means all of the outside forces‚ events and things that act on a thing. A person’s environment is made up of everything that surrounds him or her‚ including houses‚ buildings‚ people‚ animals‚ lands‚ temperature‚ water‚ light and other living & non-living things. The environment does remain same at all times. It changes always due to ever-on-going interactions between various elements comprising it. The word environment is used to talk about
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1. Micro Environmental The microenvironment consists of five components. The first is the organization’s internal environment—its several departments and management levels—as it affects marketing management’s decision making. The second component includes the marketing channel firms that cooperate to create value: the suppliers and marketing intermediaries (middlemen‚ physical distribution firms‚ marketing-service agencies‚ financial intermediaries). The third component consists of the five types
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factors on UK business organization . Global Factor Global Factors can be defined as the environmental factors that affect the organization at global level. These factors can also be known as PESTEL (macro-environment). Organization’s future is linked to an increasingly global environment. Analyzing how global factors impact on UK business organization Political factors and legal factors Government policy affects the whole economy as well as business organization. Stability of government
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Macro Business Environment: There are many different environments in marketing which will influence how successful a product will be. With a well rounded marketing plan‚ and taking into account the many different aspects of the environment any product can have a chance at success. The air blade fits extremely well into the macro business analysis. Aspects such as trends technology‚ economic‚ natural area‚ cultural will domestic will be discussed . Every area in the macro business environment is
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Natural Environment Zone Natural environment zone is established by the developer of certain place in order to save the environment that is valuable to the place from being destroyed. The environment at the place that is being developed might be unique and can’t be found in another place. Apart from that‚ the natural environment zone objective is also to protect scenic values‚ provide recreation opportunities in a largely undisturbed natural environment area and also to maintain natural environment
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