Introduction The fast-food industry has been developing rapidly and has successfully penetrated majority of the markets globally‚ at the same time bringing about several significant changes in practices‚ work and employment relations. Fast-food restaurants are distinguished and characterized by their inexpensive food products prepared in a standardized method that is dispensed to their customers quickly and efficiently for takeaway or dine-in and are usually packaged without the provision of utensils
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of the Softdrink Industry Technological Environment. Revolutionary developments in machineries brought by technological advancements and discoveries have provided companies with enhancements in its operations‚ which when adopted and utilized effectively‚ may bring progress. Here‚ companies are able to produce more outputs than they have before‚ increasing its productivity and keeping up with the increasing demand of the market. Discoveries in additives would also provide industry players an answer
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the dangers of fast food Final As fast food continues to thrive in the United States‚ people and this problem are getting bigger everyday. When is the last time you thought‚ “I will get an apple instead of fries with lunch?” Not enough Americans understand the awful effects fast food restaurants like McDonalds‚ Wendy’s‚ and Burger King can have on them. Sure it is quick‚ easy‚ and affordable‚ but it is not worth the health risks that come along with eating so poorly. Whether fast food is a choice
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INDUSTRY OVERVIEW The term fast food relates to the food that can be prepared very quickly. Most of this popular type of food is availed in packaged forms called take away. The fast food industry has its roots in the food for sale stand that were part and parcel of ancient roman and East Indian societies. The fast food industry also known as quick service restaurants‚ has been serving up tasty morsels for as long as who lives in cities. The modern system of fast food franchising is believed to
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Hospitality Industry A. Customer Orientation – The purpose of a business is to create and maintain profitable customers. Customer satisfaction leading to profit is the central goal of hospitality marketing II. What is Hospitality Marketing? Marketing is the art and science of finding‚ retaining‚ and growing profitable customers III. Importance of Marketing A. The entrances of corporate giants into the hospitality market and the marketing skills these companies have brought to the industry have increased
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a business form strategic alliance with its customers‚ suppliers and others? 5a) Why is there a trend towards cross functional Integrated enterprise systems in business? 6. If personalizing a customer’s website experience is a key success factor‚ then electronic profiling processes to track visitor website behavior are necessary. Do you agree or disagree with this statement? 7.Trendz Inc. is a retail company which plans to have an online presence. Explain the process of Web store development
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The external environment of a business includes a variety of factors such as competitors‚ suppliers and regulations that influence major strategic decisions. Scanning and assessing the external environment is a vital part of strategic decision-making in entrepreneurial ventures. This helps small-business managers locate factors that pose opportunities or threats to their businesses. A better understanding of the ramifications of external environmental factors can improve success and survival for
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The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets
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Food Technology: Factors Affecting an Adolescent’s Food Choice By: William Gardiner Year 11 Adolescence: What is it? Adolescence is the time of an individual’s life‚ in which the body changes drastically. It is a time of physical‚ psychological‚ cognitive‚ emotional and social development. This occurs during the ages of 13-19 and even to the age of 21. During this time frame‚ children begin developing their adult characteristics‚ and new roles in life. In this time of radical change to
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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