The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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Report for Micro and Macro Theory and Application Introduction This is a report with lots of theory which referenced to the case--Sonny’s “move”‚ you can find the cost theory‚ the oligopoly market and other market structure theory‚ profit theory with lots of information relatively‚ and the author had given analysis about these theory. 1.0 Cost theory 1.0.1 Total cost 1.0.1.1 Definition The total cost is the sum of fixed and variable costs. Fixed costs: fixed costs are business expenses that
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4.1Basic macro processor functions Introduction A macro instruction (abbr. macro) is a notational convenience for the programmer. A macro represents a commonly used group of statements in the source programming language. The macro processor replaces each macro instruction with the corresponding group of source language statements. • This is called expanding the macros. 2 1 Introduction (cont’d) The mostly common use of macro processors is in assembler language programming. The design
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First and foremost marketing is a process and a function that influence an organisation ’s ability to deliver value to customers. The American Marketing Association (2006) define marketing as "an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." The above definition clearly places marketing as a function‚ and a process. This process
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FUNCTIONS OF MARKETING The marketing process performs certain activities as the goods or services move from producer to consumer. Every firm does not perform all these activities or jobs. However‚ any company that wants to operate its marketing system successfully must carry them out. The following marketing tasks have been recognized for a long time. 1. Selling It is core of marketing. It is concerned with the persuasion of prospective buyers to actually complete the purchase of an
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Marketing Function and Strategy Audit Each of the following main areas needs to be addressed as a part of this audit; the questions listed are only guidelines to help you gather the essential information to assist in your analysis. It is important to cover each particular topic‚ but in a way that is most meaningful for the organization that you have selected. When the questions result in a simple affirmative or negative answer‚ please elaborate on how you reached your conclusion. Marketing
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Corporate and Wholesale Finance - 12BSP053 “Since 2007 to mid 2009‚ global financial markets and systems have been in the grip of the worst financial crisis since the depression era of the late 1920s. Major Banks in the U.S.‚ the U.K. and Europe have collapsed and been bailed out by state aid”. (Valdez and Molyneux‚ 2010) Identify the main macroeconomic and microeconomic causes that resulted in the above-mentioned crisis and make an assessment of the success or otherwise of the actions taken by
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Scope of Marketing: Marketing has a very wide scope it covers all the activities from conception of ideas to realization of profits. Some of them as discussed as below: 1. Product Planning: It includes the activities of product research‚ marketing research‚ market segmentation‚ product development‚ determination of the attributes‚ quantity and quality of the products. 2. Branding: Branding of products is adopted by many reputed enterprises to make their products popular among their customer and
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Investment Function Savings and Investment Relationship Here we will take investment in terms of a schedule giving various amounts of investment associated with various levels of income. The investment schedule is the function of entrepreneurial behavior. It tells us how the investors or producers respond to a change in income or in the interest rate over a given time propensity to invest together with propensity to consume determine the level of income. The investment schedule may be compared
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and similarities between micro and macro sociology There are many differences between macro and micro-level theories. Micro-level focuses on individuals and their interactions. For example the relationship between adult children and their parents‚ or the effect of negative attitudes on older people. Some criticize on micro-level theories becuase they focus on what older people do rather than on social conditionsand policies that cuase them to act the way they do. Macro-level focuses more upon social
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