Case Study: Mercedes Benz Passenger Cars in India Author: Aditya Kumar Date: 11/07/2009 EXECUTIVE SUMMARY Mercedes Benz Passenger Cars and smart (herein referred as Mercedes) is one of 5 divisions of the Daimler group‚ the leading Germann automaker. Daimler is a large organisation that had EUR149.6 billion in revenue and 365‚600 employees in 2006. Within its microenvironment‚ the company’s marketing effort is well supported and coordinated by other departments. Mercedes produces in 104
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* Good: Cars Mercedes –Benz CLS-Class *Features‚ attributes‚ functions: Mercedes-Benz has put all of its latest safety features into the CLS-class. In addition to front airbags‚ there are side-impact airbags in the front seats and side curtain airbags throughout. The car features a "smart" sensor system for the seatbelts and airbags that can detect and react to accident severity. An optional Pre-Safe system predicts an impending collision; when the system is activated‚ the seatbelts tighten‚
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range‚ and technology leadership. The objective of this analysis is to investigate how the organization needs to form its strategy in order to develop opportunities and protect itself against competition and other threats. Company Introduction Mercedes Benz is firmly established as an independent brand within one of the world’s leading car companies- DaimlerChrysler AG. DaimlerChrysler is a product of Daimler and Chrysler companies. Daimler motor company however came into existence as a result of
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recession in 1990‚ Mercedes -Benz struggled to adapt to changing markets. The luxury car market lost money for the first time in history in the 90’s. In 1993‚ there was a big sales slump in Mercedes-Benz sales. In its search for additional market share‚ new segments‚ and new niches Mercedes started developing a range of new products. One of the most radical and largest of the new range of products is AAV (all activity vehicles). In order to be competitive in the market‚ Mercedes-Benz needs to control
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Introduction : Mercedes-Benz is a multinational division of the German manufacturer Daimler AG Mercedes- benz is headquartered in Stuttgart‚ Banden-Wurttemberg‚ Germany. Mercedes-Benz traces its origins to Karl Benz’s creation of the first petrol-powered car‚ the Benz Patent Motorwagen‚ patented in January 1886. The Mercedes automobile was first marketed in 1901. The first Mercedes-Benz brand name vehicles were produced in 1926‚ following the merger of Karl Benz’s and Gottlieb Daimler’s companies
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return and sales targets. As of the year 2013 we intend to achieve on a sustained basis a return target of 9% on average for the automotive business. We intend to sell 1.6 million cars of the Mercedes-Benz brand in 2015. At Daimler Trucks‚ we aim to sell more than 500‚000 vehicles in the year 2015. Mercedes-Benz Vans plans to sell 400‚000 vehicles and Daimler Buses 42‚000 complete buses. Daimler Financial Services will continue to grow in line with our automotive business. For the implementation of
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Mercedes-Benz (German pronunciation: [mɛʁˈt͡seːdəs ˈbɛnt͡s]) is a multinational division of the German manufacturer Daimler AG‚ and the brand is used for luxury automobiles‚ buses‚ coaches‚ and trucks. Mercedes-Benz is headquartered in Stuttgart‚ Baden-Württemberg‚ Germany. The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler-Motoren-Gesellschaft’s 1901 Mercedes and to Karl Benz’s 1886 Benz Patent Motorwagen‚ which is widely regarded as the first automobile. Mercedes-Benz’s
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In the early 1990s well known automobile company‚ Mercedes-Benz began investing the feasibility of producing a luxury sports-utility vehicle which is referred to as the Multi-Purpose vehicle (MPV).In that time there was an increasing international competition among the automobile companies. Because of that Mercedes-Benz deviated from its ongoing and established procedures and staffed the project team with a young group of employees. The project team was consisting with young product planners‚ engineers
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Micro Macro A company ’s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management ’s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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market in India is much more than mere market dynamics in a particular car segment. It is a reflection of the changing lifestyle of the affluent class in the country. Luxury car majors in India - Mercedes-Benz‚ BMW and Audi put together have around 85% market share. The German car brand Mercedes-Benz had first-mover advantage as it had started operations in India in 1995 and there was no direct competition in this category. So‚ it remained ‘Numero Uno’ luxury car brand in India for more than a decade
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