relevant amount of literature regarding social responsibility of corporate management‚ mainly articles and academic publications‚ has been produced in the last decades. Depending on the source‚ however‚ different understandings‚ approaches‚ and interpretations stand out clearly. The web is also rich of material that‚ while at a first impression may seem “marketing” oriented‚ is often directly related to the widely disputed concept of Corporate Social Responsibility (CSR). Within this considerable
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The research register for this journal is available at http://www.mcbup.com/research_registers The current issue and full text archive of this journal is available at http://www.emerald-library.com/ft How important are ethics and social responsibility? A multinational study of marketing professionals Anusorn Singhapakdi and Kiran Karande College of Business and Public Administration‚ Old Dominion University‚ Virginia‚ USA How important are ethics? 133 Received September 1998 Revised
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Kraft Foods Inc. 6 3.0 Corporate Social Responsibility 6 3.1 Impact of CSR on Kraft Foods Inc 6 4.0 Conclusion 7 5.0 Recommendations 7 6.0 References 8 1.0 Introduction Management is a term that is used and heard of every day and a role that is undertaken everywhere you go. It’s the ability to maintain and produce the best from a team or from a task‚ the activity of completing a task using the resources that are available and taking responsibility of the situation in hand. Even as
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2.0 CORPORATE SOCIAL RESPONSIBILITY (CSR) The corporate social responsibility is an activity where it has been involved by almost all of the company in the world. However‚ normally it would be the big companies which will engage more in these corporate responsibility activities. According to Lord Holme and Richard Watts (2010)‚ Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of
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EST1 – Task 1 Social Responsibility Western Governors University A community consists of organizations and citizens that are all tied to one certain area. What makes a community successful and effective is when both the companies and citizens work together with the same values and interests. When both organizations within a community and its citizens work together‚ it is a win-win situation. It makes for a better place to run an organization and a better place for its citizens to live
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SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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The social responsibility of business is to increase profit As an individual living in a unified society‚ everyone has certain social responsibilities to play. Businesses too‚ as parts of society‚ as they utilizes the available resources like water‚ land‚ roads and power of the society and depend on the society for its functioning. This creates an obligation on the business part to look after the welfare of society that it operates in and is indebted to. It should take care of those who are involved
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21st century has proven to be an interesting period for businesses. With the invention of social media and the availability of information on-demand through the internet and mobile devices‚ businesses are constantly facing scrutiny from the public eye in regards to how they conduct themselves. Gone are the days of the 90’s when a business didn’t have to place much emphasis on their ethical responsibilities. Today however‚ a business must be very precise and careful in how it operates. Whether it
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A pair of “Air Jordans” cost Nike about $16 dollars to produce‚ which gives Nike a gross profit of $164 per pair‚ about 90%‚ before marketing expenses. Nike’s athletic shoes used to be manufactured in Massachusetts. However‚ now they’re all made overseas‚ largely from Indonesia‚ where workers earn $4 per day‚ barely enough to pay transportation‚ shelter‚ health care‚ and a decent meal‚ and they can only dream of buying a pair of Nikes for themselves. In this situation‚ is Nike being unethical? The
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Company makes in relation to business ethic and social responsibility. Among the stakeholder affected are the employees this is because ethics and social responsibility are all about comportment in mind the full weight of any corporate verdict. Employees are affected by the decisions the company makes and a social responsibility the company is involved. Macy‘s performance in terms of business ethics‚ in a scale of 1-10 it 8/10 .Social responsibility in a scale of 1-10 it 10/10‚ with so much involvement
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