"Macintosh" Essays and Research Papers

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Brief History of Steve Jobs

Apple found IBM suddenly surpassed there sales, and Apple had to compete with an IBM/PC dominated business world. Apple released the Macintosh in 1984, with a marketing campaign portraying the computer as piece of a counter culture lifestyle: romantic, youthful, creative. Despite positive sales and performance far better than that of IBM's computers, the Macintosh was still not IBM compatible. Scully believed Jobs was hurting Apple, and executives began to phase him out as well as the board. Jobs...

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Apple Case 30: Taking a Bite Out of the Competition

computer. • In 1983, although not achieving commercial success, innovation was evident in the Lisa, the first GUI computer however it was priced high!!!! • Macintosh introduced but with slow performance and limited compatible software • Steve Jobs left CEOs • Sculley tried to take advantage of the Apple’s unique capabilities. • Macintosh Plus introduced and grew Mac’s reputation with graphic artists and turned Apple into a worldwide brand. • Apple still did design in-house and manufactured...

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What, Historically, Have Been Apple's Competitive Advantages?

are proof of success. How sustainable is Apple's competitive position in PCs? Steve Jobs laid out his vision for Macintosh computers to be a Digital hub. Apple wanted to target consumers who were living the digital lifestyle. I believe Apple’s competitive advantage is sustainable as long as Apple keeps on innovating and be one step ahead of competitors. Up till now Apple Macintosh computer gives wonderful user experience. Hardware is of top quality, product design is exceptional, OS and applications...

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Case Study 1: Apple 2008

advantages? Apple’s major competitive advantages over its rivals, historically, were: (1) the pioneering of the personal computer market with its easy-to-use Apple II in 1978; (2) the introduction of the first graphical user interface (GUI) with the Macintosh in 1984; (3) the winning, powerful combination of Wozniak’s technical skills, Jobs’ entrepreneurial zeal and vision, and Markkula’s business savvy and connections; and (4) a strategic, profitable sales base of the American classroom in an embryonic...

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Decisions: Good and Bad

I will discuss my views of a former CEO of a global conglomerate and the positive decisions he has made, as well as a recent poor decision made by another large corporation. A Good Decision For decades, we have heard the brand names Apple or Macintosh. If one were to judge the decision-making skills of Steve Jobs based on the success of Apple, one would have to say that he had to possess some of the best decision-making skills possible. Over the past few years, we have seen the MacBook, iPods...

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Creativity, Invention and Innovation – Relationship and Differentiation

products, inventions, or procedures, which are new to the people and places where they are introduced”. It should be noted that an innovator does not need to be an inventor. For example the legendry Steve Jobs got the main features of the Macintosh operating system from the Xerox PARC which then became the power engine behind the MAC computer and recently new operating systems based on the MAC operating system delivered to us many of the most coveted devices such as the IPAD and the IPOD...

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Steve Jobs Commencement Speech

from college at the age of twenty, which was one of the best things that ever happened to him. He could indulge himself in the activities that attracted him so he learned calligraphy and ten years later used this creativity in designing his first Macintosh computer. By the end of his speech in the Stanford University he stated “Stay Hungry, Stay Foolish.” As far as my opinion is concerned, I believe that by this line he meant that however successful a person becomes in life, he/she should never be...

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Mac Os vs Windows

monopoly of Microsoft Windows has many different versions as: Windows CE, Windows XP, Windows Server 2003, Windows Vista, Windows 7,…. b- Mac [pic] Mac OS (short for Macintosh Operating System) is the operating system with the window and was developed by the company to Apple Computer Apple Macintosh computer. Mac has many different versions as: Mac OS (6,7,8,9), Mac OS X(Cheetah, Puma, Jaguar, Panther, Tiger, Leopard, Snow Leopard) 2. The same between Windows and Mac ...

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command-driven interface, especially if they already know the command language. The first graphical user interface was designed by Xerox Corporation's Palo Alto Research Center in the 1970s, but it was not until the 1980s and the emergence of the Apple Macintosh that graphical user interfaces became popular. One reason for their slow acceptance was the fact that they require considerable CPU power and a high-quality monitor, which until recently were prohibitively expensive. In addition to their visual...

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Apple Marketing Portfolio: Mac Computers

ideas for an even more successful business. They came out with the Lisa in 1983, which was the first commercial computer that had a mouse. The Apple computer continued to evolve over the years. The two successful business men came out with the Macintosh in 1984 which was the first computer that allowed people to issue commands by click on an icon with the mouse, also known as graphical user interface (GUI). This handy mechanism made it possible for people to no longer type out every command they...

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