Honda (A) Case Analysis Submitted By: GROUP 11 | SECTION 2 Rachit Bhatnagar |DM 15244 Sarvagya Nayak |DM 15250 Seerat Ghuman |DM 15251 Vaibhav Agnihotri |DM 15262 Keerthi P. |DM 15267 Case Background • Success factors for Honda: – 1950: • Offered a multiproduct line • Leadership in product innovation • Exploited opportunities for economies of mass production – 1958: Market researched revealed an untapped market for small motorcycles to be used for local deliveries – 1959: Entered US
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INTRODUCTION The two reports are based on Honda’s entry onto the US. They are The BCG report‚ which was commissioned by the British government to investigate the decline of the British motorcycle industry‚ and the second report was recorded by Richard Pascale‚ which looked at Honda’s entry into the US Market. Honda is a Japan based company and is the world’s largest manufacturer of motorcycles as well as the world’s manufacturer of internal combustion engines (motor vehicles) producing more
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History Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100% owned subsidiary of Honda Motor Company Ltd. Japan and is the only Honda in Indian Two-wheeler industry. It started Indian operations in May‚ 2001 at IMT Manesar‚ Haryana and has acquired over 12 Million customers in its 12th year of successful operations. During FY 2012-13‚ HMSI achieved record breaking sales of 27.54 lac units. HMSI is recognized as the fastest growing 2 wheeler company in India and is currently the 2nd largest
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Submitted To: Sir Amjad Submitted By: Asma Rasheed Sultan Lashari | Operational Management National University-Fast | ATLAS HONDA | Preface Acknowledgement We would like to thank Mr. Amjad for his continued support in completing the project and convinced our abilities‚ enthusiasm and energy will secure a successful future. This learning experience from this project will further help us in throughout in educational career Table of Contents Preface 3 Acknowledgement 4 Introduction
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1.2 OBJECTIVES OF THE STUDY To know the factor which influence to buy the two wheeler in SRI Meenakshi Honda To know consumer behaviour while purchasing of two wheeler. To identify the various factors leading the customer to purchase Honda two-wheeler. To find out the reasons for buying the Honda two-wheeler To study the behavioural factors of consumers in two wheelars To analyse the impack of behavioural factors of consumer and choosing particular branch To the study the consumers opinion
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The case describes Honda’s move into the US motorcycle market in the 1960’s. Honda’s strategy was directed towards high volumes per model‚ providing high productivity‚ and low costs. Honda succeeded in the US by introducing a new product (small motorcycles‚ 50cc) that expanded the motorcycle market in the US through price generic competitive strategy. Honda was prepared with capacity‚ capital and technical capability to enter the US market. History: 1946: est. Honda Techn. Research Institute
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The Honda Supercub A Introduction In 1984‚ Richard Pascale published a paper which described the extraordinary success Honda had experienced with the launch of their motorcycles in the US market in the early 1960s. It was an article that has generated discussion about strategic development processes ever since. Extracts from his article follow. The US market had been served by Harley-Davidson of the USA‚ BSA‚ Triumph and Norton of the UK and Moto-Guzzi of Italy. In 1959 Harley was the market
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By Ahmad Raza Asad Shoaib Awais Musawar Hamza Sahi Usman Rashid 1 Industry Analysis • Motorcycle Industry estimates show that last year a total of over 750000 motorcycles were sold in the country • The industry has been experiencing a healthy growth rate of around 30% per year for the past 4-5 years. • Pakistan came at number seven with a production of 750‚000 units of motorcycles constituting to 2% of the global total. 2 Market Share of Motorbike in Pakistan 3 Company Profile • Atlas Honda
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Economic Analysis Malaysia is a continuous developing country‚ economic growth was mainly depends on manufactured export‚ which resulted in more and more foreign companies to invest and set up factories in Malaysia. Base on some research‚ Malaysia is the major producer and exporter of jewelry and gems in the world. There are some advantages for our company to set a production base and export base in Malaysia: ➢ Continuous Economic Growth: Malaysia has developed rapidly in recent years. Its
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Recommendation a) Attractions diversification As we all know‚ Macau paid high attention in developing casino in the past few years. Although it brought a considerable of revenue to the Macau’s government‚ there were limited places for tourists to visit. There is a need for Macau’s government to enhance more attractions and aim to longer length of stay. Creating new attractions such as theme park‚ historical building and conservation park can attract different market segments and visitors can
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