ANSOFF MATRIX To analyse the marketing strategies of H&M we are using the Ansoff Matrix. It is a tool that helps businesses decides their product and market growth strategy (Jobber and Fahy‚ 2003). Ansoff matrix consists of product development (Selling new products to existing customers)‚ market penetration (Selling more of the same to the same types of people)‚ market development (Selling the existing products to new types of consumer) and diversification (Selling new products to new consumer)
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Understanding the Ansoff Matrix in a new market: Penetration: When marketers try to sell the existing product to the existing customers‚ they engage in penetration strategy. It can be achieved in multiple ways. For example‚ by changing pricing‚ by adding minor features (new and improved!)‚ changing the packaging (shampoo sachets)‚ or highlighting alternative uses. In this commercial‚ we get to how Cadbury India is pushing for chocolates to be used as small gifts instead of more traditional sweets
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participated in Global Market. I. Transferable Business Model M& S is Build Partnership on Value‚ Trust‚ Quality‚ Service and Innovation. With its failure in French market with clothing line‚ M&S had to rethink their business model and locally adapt to the needs of the customers. ‘Plan A’ was launched with the intension to change the perception of people regarding M&S being just a British Brand thereby using transferable business model. M&S is using environmentally friendly practices to conserve the
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forward velocity of 60 m/s. The oscilloscope record of the deceleration is shown. Determine the approximate velocity of the particle at t = 9 s. [answer: -58 m/s] 2. A car can decelerate at 0.8 ‘g’ on a certain road. Find the total emergency stopping distance measured from the point where the driver first sights the danger for a speed of 100 km/hr. The time taken for the driver to identify the hazard‚ decide on a course of action‚ and apply the brakes is 0.75 s. [Answer: 70 m] 3. An underground train
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All-Share Index Ranking as at close on Tue‚ 4 December 2012. This essay explores how specific resources have influenced its strategies‚ and how M&S possess its resources and capabilities to establish competitive advantage. Also included a very brief analysis of its failure to enter the global market Methodology The research resources focused primarily on M&S news releases‚ media articles and relevant academic papers. The analysis is based on Porter’s Generic Value Chain (see Figure 1) to describe
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struggle in the current economical climate. M&S is a successful company. In macro-environment‚ M&S obeys the government and protects the natural environment. Moreover‚ M&S is influenced by the factors of economic‚ social‚ and technological to make its business strategies. On the other hand‚ in micro-environment‚ the M&S has created a good and long-term relationship with the suppliers and customers. From the SWOT analysis‚ the most important factor for M&S is to satisfy customer needs. On the other
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Prof.Dr.Dirk Gunther Trost Assignment title: ANSOFF MATRIX 08/04/2015 Tanju Colak AccountID: 70446465 1 Tanju Colak (70446465) – Betriebswirtschaftliche und volkswirtschaftliche Grundlagen 1. Introduction In 2003‚ the author Lynch suggested that the Ansoff Matrix describes the market and product choices available to a company. In this context products may be determined as items sold to customers and markets as customers. In some cases‚ the Ansoff Matrix is also defined as the market and product
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changes have once again disrupted stability. In July 2012‚ M&S announced widespread changes across the company‚ including a new head of general merchandise‚ style director and a new head of food. A number of external and internal factors explain these changes. External Factors Consumer spending & Competition External factors can be described as things affecting the company beyond its control. Firstly‚ the retail industry in which M&S operates has weakened as a result of low consumer spending
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3. The Ansoff Matrix Ansoff (1957) designed a framework called Ansoff Matrix. This strategy helps identifying corporate growth opportunities‚ also analysing companies based on market‚ product with possible growth opportunities which can be established by merging current and new products. Ansoff identifies four generic growth strategies‚ these are: 1. Market Penetration – tool used to increase organisations share in the market with its current product line. 2. Market development
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a. c. b. d. ____ 7. If the period of a certain wave (wavelength = 4.5 m) is 2 seconds‚ what is the speed of the wave? a. 0.44 m/s c. 9.0 m/s b. 1.1 m/s d. 2.3 m/s ____ 8. Tapping the surface of a pan of water generates 17.5 waves per second. If the wavelength of each wave is 45 cm‚ what is the speed of the waves? a. 7.9 m/s c. 39 m/s b. 790 m/s d. 2.6 m/s ____ 9. Which characteristic of sound is associated with frequency? a. pitch c. pressure
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