all of you said that you planned to travel someday. So‚ why not do it sooner than later? One of the reasons for not traveling that many of you put is not having time because of school or work. Also‚ one of your major concerns is budgeting. Between budgets and busy schedules‚ it is not always easy to set aside time and plan a getaway. PROPOSITON Getting away‚ even for a short period‚ can do wonders for your well being‚ so you really cannot afford to not travel. BODY (TRANSITION: First‚ I will
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CONCEPT OF LUXURY BRANDS Contents I – LUXONOMY 1. The Basic Definition of Luxury 2.1. The Necessity-Luxury Continuum 2.2. The Relativity of Luxury 2.3. General Perspective for the Definition of Luxury 2. The Major Understandings of Luxury by Area of Research 3.4. The Philosophical-sociological Understanding of Luxury 3.5. The Micro-economic Understanding of Luxury: Luxury Goods 3.6. The Managerial Understanding of Luxury: Luxury
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PROJECT CASE 1 Luxury Retaling: INTRODUCTION & SCENARIO: The Indian economy has evoked a lot of interest globally given its statistics of some of the highest disposable incomes and increase in the number of millionaires. We are not new to luxury. Indian princes had a penchant for luxury goods from the west. The last couple of years have seen a profusion of luxury brands into the Indian market. With one of the highest levels of disposable incomes‚ the well-traveled Indian luxury consumer is being
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Travel in the young is g part of education‚ in the elder a part of experience. Life is real‚ life is practical‚ but much of what a man learns from books is theoretical. Therefore‚ he is required to have practical knowledge of men and things in order to equip himself for the struggle of life. This practical knowledge is gathered from the first hand knowledge of the outside world. We learn by pergonal observation much more than what we learn from books. Real life does not always move according to the
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LUXURY BRAND MARKETING What is LUXURY? While the word ‘luxury’ is used in daily lives to refer to certain lifestyle‚ the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month‚ a pair of reebok shoes would be a really big luxury item for you. On the other hand‚ if you are going to a party with some big-wigs a $100‚000 car may not be a luxury. The word luxury originates from the Latin term “luxus” signifying‚ “soft or extravagant living‚ indulgence
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multi brand strategy 2. Dependence on star designers Strengths: 1. Leading luxury goods companies - $ 12 billion fashion and liquor conglomerate 2. Strong brand portfolio with 10 star brands and 60 top brands 3. Wide geographical presence 4. Leadership and charisma of Bernard Arnault 5. Human resource management LVMH Opportunities: 1. World wide presence through acquisitions of famous brands 2. Growing luxury markets in emerging economy Threats: 1. Intense Competition 2. Consumer loyalty
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Therefore‚ more and more people have the opportunity to get to places they have never been to before‚ making the experience interesting and‚ at the same time‚ educational. It has become in this way‚ the best form of education. Millions of people travel around the world at any given time‚ through various means of transport. This means that a very big number of people have the chance to see something they have never seen before‚ learn from the new experiences and broaden their horizons‚ as they get
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Luxury stores audit Gucci and Celine stores‚ Russian experience Monaco 2012 INTRODUCTION Monaco is a small country‚ but well known all over the world. All over the world it is known as a place of luxury. Every year a lot of tourists visit Monaco to have a good vacation visiting casinos‚ luxury restaurants and off course to do a shopping in a most known‚ luxury brands. In Monaco you can find a lot of different luxury boutiques for every taste; you can find everything from luxury cars to a
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especially if traveling to developing nations. It is important to note that some foreign countries require visas for business travel but not tourist travel. Therefore‚ when company representatives request visas from a consulate or embassy‚ they should notify the authorities that they will be conducting business. Business people should check visa requirements each time they travel to a ccountry because regulations change periodically. Contact an Export Assistance Center to learn about documentation requirements
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Influencing Travel & Tourism Consumer Behaviour I want to do this! What’s This? .. . suitcases image by Alexander Ivanov from Fotolia.com Many factors influence travel and tourism consumer behavior.As of 2010‚ the global travel industry contributed 9.2 percent of the world’s total gross domestic product‚ according to the World Travel and Tourism Council. People travel for work‚ to visit family and friends and for pleasure. When it comes to making choices about where and how to travel‚ multiple
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