1. Introduction Luxury can be defined as an indulgence rather than a necessity. It comes with a heavy price and only the up-market population can afford to enjoy it. This does not make the market any smaller or short of demand. The luxury goods market include- fashion‚ fragrances‚ watches‚ automobiles‚ drinks etc. The size of the market was US$ 175bn and grew at 7.9% in 2000 and faced its first recession in 6 yrs in 2009 where the growth went down to about 3% in 2008‚ due to the financial crisis
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YES NO Questions concerning shopping 3) ------------------------------------------------- Which 3 brands you think of first‚ when you hear „luxury fashion “? 1 2 ------------------------------------------------- 3 4) Tick the shops‚ where you buy luxury fashionable and leather goods Gucci | | Jimmy Choo | | Coach | | Yves Saint Laurent | | Chanel | | Versace
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Company Profile Gucci group is one of the world’s leading multi-brand luxury goods companies. Thanks to a clear strategy and a set of unique competitive advantages‚ the group has developed and strengthened a prestigious brand portfolio‚ broad product range and extensive geographical presence worldwide. The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive‚ specific role. Gucci‚ Bottega Veneta and Yves Saint Laurent are the engines
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in the world. Wal-Mart compared to luxury retailers have a lot of contrasting factors both in goods and services provided. The most significant factor that I see when one is to compare Wal-Mart to a luxury retailer is the price. Wal-Mart is considered to be a discount retail store which is why their products are reasonably priced goods whereas luxury retailers tend to be highly priced. To contrast the Customer Benefit Package of Wal-Mart against a luxury clothier for purchasing a suit or
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“ US Targets Buyers of China-Bound Luxury Cars” —The New York Times Description of Event Nowadays‚ there is a trend that US targets buyers of China-bound luxury cars for the reason of a looking to profit from growing demand in China for cars from the likes of Mercedes‚ BMW and Range Rover. According to The New York Times‚ a business man named Michael Downs has done this business for three year old‚ he buy new cars from dealerships in the US‚ then
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Framework‚ how would you characterize the competition in the luxury goods industry? 2. Why was discounting looked down upon by industry peers‚ all of which were differentiated or focus competitors? 3. What would be the likely challenges in emerging markets for luxury goods firms? OVERVIEW Pumping out fancy clothing‚ handbags‚ jewelry‚ perfumes‚ and watches‚ the high end of the fashion industry—otherwise known as the luxury goods industry—had a challenging time in the Great Recession. In 2008
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China luxury battles shifting tastes China’s luxury shoppers are shifting away from flashy labels toward more subtle designs‚ according to an HSBC report. NEW YORK (CNNMoney) -- At first blush‚ it looks like luxury has a China problem. After a blockbuster 2011‚ major upscale brands Burberry and Louis Vuitton recently shook up this rarefied world by reporting a slowdown in their China sales. But the China luxury story is murkier than it appears. That’s because sales remained strong at key fashion
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SWOT6 4.0 KEY FINDINGS OF ANALYSIS/PROBLEM IDENTIFICATION/ KEY STRATEGIC CONCERNS6 4.1 Vertical Integration6 4.2 Diversification7 5.0 POSSIBLE SOLUTIONS & STRATEGIES.8 7.0 CONCLUSION9 8.0 APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry Map*.14 Appendix 5: Financial Performance14 Appendix 6: PESTLE Analysis15 Appendix 7: SWOT Analysis16 Appendix 8: Evaluating industry Attractiveness and Competitive strength19 Appendix 9:
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LMVH in China: building its empire of desire 1. Why is LVMH so successful in China? In my opinion LVMH is so successful in China first of all because their prices and glamorous prestige is reflected onto its customers and the Chinese luxury customers value being recognized as wealthy elites having a high social status. Secondly‚ ever since their opening LVMH had an exclusively unique heritage and craftsmanship‚ that made the brand so attractive for the customers. Another reason why the Chinese
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or ineffective handling of a management situation. Some of the data provided in this case have been altered for confidentiality or pedagogical reasons. Licence d’utilisation accordée à : Grenoble Ecole de Management TABLE OF CONTENTS I. The Luxury Good Industry
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