CASE STUDY Submitted To Mr. Syed Habib Anwar Pasha Senior Lecturer Rural Marketing (MKT-406)Faculty of Business Administration Submitted By |Jahidul karim |ID No:071200092 | |Mostafizur Rahman |ID No:071200048 | |Nazmul Hossain |ID No:071200149 | |Mostafizur Khan
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In German photographer Loretta Lux’s photographs‚ striking portraits of well-dressed‚ doll-like children is digitally placed in a pastel tinted landscape or a studio backdrop while immersed with a cold‚ post nuclear light. Lux executes her compositions using a combination of photography‚ painting and digital manipulation. She poses her models‚ children of her close friends‚ mostly on a plain white wall and digitally manipulates the background. Her landscape backgrounds are her original photographs
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Target Market: LUX is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. From the segmentation of customer according to SEC they target category A‚ B and C‚ because they are assumed to be financially well-off and can afford to buy LUX. Product Positioning: Unilever Bangladesh Ltd obtained a good position in the buyers‘ mind through better product
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Marketing Mix of Unilever Soaps | Product Category: Soap | | Three categories of soaps taken i-e LUX‚ Lifebuoy‚ DOVE. | | | | Table of Contents Unilever 4 Vision 3 Unilever’s Corporate Purpose 5 Unilever’s Growth Priorities 5 Consumer Product Market 5 1. Product 6 Unilever’s Products 7 1.1. LUX 7 Color: 9 Sizes: 9 Target Market: 9 1.2. LIFEBUOY 9 History of Lifebuoy: 10 Lifebuoy on a Mission 10 The Way Forward 10 FRAGRANCE 10 PRODUCT: 11
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PROJECT REPORT Letter of Transmittal: Sir Jawad Bhatti‚ Subject: Operations Management Report on Lux Soap Respected Mr. Jawad Bhatti‚ We present to you our Report on the operation management of Lux‚ a part of our term report. The preparation of this term report was a challenging task but it provided us with the much-important knowledge about the operations of Lux soap. We have put in great efforts in the preparation of this report and have tried hard enough to match the requirements
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Café LUX* products are its own made coffee and baked cakes as well as its home-made food specialty ("Coffee Shop‚ Coffee Shops‚ Coffee Shop in Mauritius – Café LUX*" 2016). The product that is going to be served is the most important part of a whole plan. Therefore‚ good strategies need to be implemented to make sure the products are able to attract the needed target audience. In its franchises in Mauritius‚ Café LUX* has been selling the same products across its stores. The primary product strategy
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[pic] Promotion Lux campaigns have wooed millions of hearts over the decades. Popularly know as the beauty soap of film stars‚ Lux has been an intimate partner of the brightest stars on the silver screen for decades. An ode to their beauty‚ an announcer of their stardom‚ advertising campaigns on Lux have featured film stars across the nation‚ promising their beauty to ordinary women. In Bangladesh‚ almost all of the beautiful faces in media from different generations have been associated
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Marketing plaN Project Advisor: MR FAISAL AKRAM PROJECT TEAM: UMER NADEEM SHAHROZ MUKHTAR HUNAIN HAIDER SHUMAIL CH HUMA IQBAL ahsan naveed Acknowledgement We deeply thankful to ALMIGHTY ALLAH for giving us the talent and strength to do this project and enabled us to complete the Project. We are also thankful to our teacher “Sir Faisal Akram” for his kind guidance and supervision. Under her supervision we get the opportunity to polish our
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Janice Angelica Ms Padilla AP Language 25 August 2013 SOAP: MLK “I Have a Dream” speech Martin Luther King’s speech was not nearly a “cry” but a declaration to the change he wanted to see within the United States. In his speech‚ he speaks of his dreams where both white and black citizens can get along without the barricade of “prejudice”. He speaks of states that continue to accept slavery such as Mississippi‚ Alabama‚ Georgia‚ and Louisiana. His subject is slavery‚ but he also talks
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LUX 1916 – Laundry Soap 1925 – Bathroom Soap 1929 – India 1929 – First Brand Ambassador – Leela Chitnis First Male Brand Ambassador – Shahrukh Khan (female following) Lux — derived from the word luxury - has always used successful film actors of the time such as Madhubala‚ Hema Malini‚ Kareena Kapoor to endorse the product. Leader in the marketplace (14.4%) - Lux has been facing intense competition from Wipro Consumer’s Santoor (8.8%) and ITC’s Vivel and Fiama di wills which have been gaining
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