SWOT ANALYSIS OF P and G P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty‚ health‚ fabric‚ snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown‚ environmental factors‚ etc which pose a threat to P and G’s progress. Internal
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Information Mrs. G is an eighty-six year old Caucasian woman of Jewish descent and faith. She is approximately five feet tall and dresses impeccably. She is widowed and currently lives in an assisted living facility. Prior to retirement‚ Mrs. G worked as a secretary in a law firm for twenty years and experienced an upper-middle class status throughout her life. Mrs. G is articulate and insightful‚ but speaks slowly and without much inflection. II.Presenting Problem or Concern Mrs. G seeks bereavement
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Executive Summary This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world; We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors‚ SWOT Analysis‚ Product Line Cycle‚ Five Forces and Marketing Mix etc to P&G with china‚ so as to understand these concepts and strategies better when applied to a real life scenario. Marketing environment
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Products. However‚ P&G was not able to maintain consistent performance throughout its history. Because of failed leadership of former CEO Mr. Durk Jagar from 1999 to 2000‚ P&G experienced difficult time because of inappropriate strategic direction. The company during that time was shaken from its heart as Jagar tried to implement some of the fundamental changes at the root of the consumer goods giant. Jagar’s efforts included modification of company’s culture‚ shifting P&G product portfolio into
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The faculty of Sinhgad College Of Commerce arranged an industrial visit for students to Hyderabad. Hyderabad apart from being a great holiday destination is also a place where many industries reside. Thus our faculty took us to the Parle G Products ‚ Genesis Poweronics India Pvt. Ltd. ‚ R.R. Masala ‚ No.1 mosquito Repellent coils. 1.1 THE BUSINESS EXPOSURE : Business exposure is a very essential subject for students studying business. Notebooks
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dropped from 43.5to 41.6(%). The penetration rate of P&G in year 2011 decreased by 8.3% compared with that in 2010‚ and continued a downside trend by the first quarter of 2012 by 7.5%. Compared with BIC‚ who increased 5.8 % penetration in 2011 followed by a 10.9% drop by 1st quarter of 2012‚ ENEGIZER first 1.8% drop followed by a continuous 9.8% drop‚ and other retailed brand which decreased by 9.9% followed by another downturn of 9%‚ P&G in its B&R area did not do well in gaining potential
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Case Parle-G By performing the SWOT analysis of Parle-G we can sort out several factors which can help us in devising a future strategy for the Parle-G biscuits i.e the pricing and marketing aspects etc. Strengths a. Parle-G offered Value For Money (VFM) to consumers‚ hence humungous sales in 2002. b. It is a market leader in low priced biscuits .Internationally very few food items were available for US$1.00 per kg. c. It has an extensive
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Five Forces Framework Threat of New Entrants: Low to moderate Procter and Gamble (P&G) products are much well established with successful brand names which provides them strong retailer relationships and priority on shelf space. New entrants will need to be able to differentiate their products to compete for market share that has been built over years. Due to the long history since 1859 in fast consumer goods‚ P&G is much efficient in launching‚ developing and marketing their products which allows
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About the Consumer Products Industry Nondurable consumer products or consumables companies develop and manufacture a variety of household items that have a limited life span‚ usually three years or less. The industry can be segmented into household products and personal care products. Household products include: soaps and other detergents‚ such as laundry detergents and bleaches; polishes and sanitation goods; and other cleansing agents. Personal care products consist of : personal cleaning
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Part 2.1 External analysis a. Macro- environment analysis of P&G in Vietnam According to Mr. Emre Olcer‚ General Director of P&G Vietnam‚ Vietnam is one of the priority markets of P&G. Up to now‚ P&G’s investment in Vietnam has increased three times‚ reaching over $ 200 million in 2012 and will continue to increase in the next years. Vietnam provides foreign enterprises with several favorable conditions. PEST analysis * P- Political * Vietnam is the nation having
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