Lululemon Athletica The athletic clothing brand "Lululemon Athletica" (commonly known as Lululemon) was founded in Vancouver BC in 1998. The first Lululemon shared its retail space with a yoga studio. The Lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized "A" that was made for the first letter in the name "athletically hip"‚ a name which failed to make the grade. The first real store opened in November of 2000. Lululemon’s
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Introduction The company which our focus centers on is the prestigious Lululemon. What started out as an underground yoga and design studio blossomed today into a $225 million-dollar company that offers premium athletic clothing at high-end prices. It all started one day when the company founder‚ Chip Wilson‚ decided to try something new – yoga‚ a physical activity that emerged in 1997 which appealed to the independent woman. Wilson was a fanatic in every type of board; he took joy in surfing‚
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CASE STUDY Lululemon Athletica‚ Inc. Analyzed by: A. Executive Summary: Lululemon Athletica Inc‚ styled as lululemon athletica‚ is a self-described yoga-inspired athletic apparel company‚ which produces a clothing line and runs international clothing stores from its company base in Vancouver‚ British Columbia‚ Canada. The company was founded by Chip Wilson‚ a yoga enthusiast‚ in 1998. The company began as a store selling Yoga fabrics and a studio of practicing
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Confirming Pages CASE 6 lululemon athletica‚ Inc. Arthur A. Thompson The University of Alabama I n early 2012‚ investor interest in lululemon athletica— a designer and retailer of high-end‚ yoga-inspired athletic apparel under the lululemon athletica and ivivva athletica brand names—was surging. Over the past 30 months‚ growing numbers of female shoppers were patronizing the company’s stores to pay premium prices for lululemon-branded items that offered performance‚ fit‚ and comfort and were
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Analysis Company name: Lululemon Athletica Inc. (NASDAQ:LULU; TSX:LLL) Product: Lululemon Athletica produces yoga-inspired athletic apparel for both women and men. Strengths #1. Innovative Design Process Lululemon offers high-quality premium athletic apparel that is designed for performance‚ comfort‚ functionality and style. The innovative design process is attributed to a number of factors such as‚ real-time customer feedback. Lululemon seeks real-time customer feedback on the design
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knowledge in what runners and joggers want. When there was a “jogging boom” Sue’s business became very successful. Now Sue finds herself facing challenges and a decline in customers. She tried strategies like adding all different kinds of sport shoes to her store as well as fashionable sportswear in anticipation of attracting more customers resulting in a rise in sales. She noticed even after making this change that her sales had flattened. Her store is also suffering with the rise of competition. Now‚
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Last week I read a story about yoga clothes-maker/fashion brand Lululemon and their fairly blatant disregard for any sort of overweight or plus-size consumers. In short‚ they admitted that selling to women who wear size 12 and smaller is an important business strategy for them‚ and that it’s based on “design‚ capacity and operational perspective.” That video seems to only anger some customers more. One wrote in response‚ “On one hand you are bashing us for being fat and on the other hand bashing
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Lululemon was founded by Chip Wilson who took a commercial yoga class in Vancouver and was immediately drawn in to the concept. After spending many years in the surf‚ skate‚ and snowboarding business‚ he found yoga was performed using cotton clothing and this seemed inappropriate because it neither removed sweat adequately nor did it allow for maximum flexibility. Given his passion and expertise in technical athletic fabrics‚ he began a movement in yoga clothing where he relied on feedback from yoga
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Marketing 111 – Major Project 5. The Target Consumer • Demographics Lululemon’s primary target customer is a sophisticated and educated woman who understands the importance of an active‚ healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work‚ life and health. We believe she pursues exercise to achieve physical fitness and inner peace. As women have continued to embrace a variety
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what it brings to lives of the individuals who work at Lululemon.” -Chip Wilson‚ Lululemon Athletica Founder MGMT 4P90 Lululemon Athlerica SHA LAI # 4181236 2013.June.24th. Table of Content Excusive Summery Lululemon Athletica (usually referred to simply as “Lululemon” or “Lulu”) is a Canadian athletic apparel store that specializes in comfortable‚ quality clothing. The products are specifically designed for an active style. Lululemon have developed a cult-like following among athletes
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