BCG Matrix Product Relative Market Share Market Growth Classification Note D 2 Leader 3% Low Cash Cow Generates more cash than needed to maintain business. Requires frequent “milking” and very little investment. A 3 Leader 20% High Star Requires a high level of funding to battle competitors and maintain growth rate. When industry slows‚ has potential to become cash cow if market share is retained. C 1 Co-Leader 25% High C 1 Co-Leader 25% High Question Mark Potential to gain market share and
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Table of contents: I. Introduction II. Company’s Background III. Company’s Memorandum IV. Strategic Analysis: Mission‚ Vision and Values Marketing strategy‚ Aims and Objectives SWOT Analysis Market Research V. Communication Campaign VI. Recommendations VII. Conclusion VIII. Learning Experience IX. Thanks X. References XI. Appendix I. Introduction: Marketing management is the act of choosing and targeting different markets and creating good relationships with them‚ regarding
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Contents External Environment To evaluate the external environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for “Political‚ Economic‚ Social‚ Technological‚ Environment and Legal analysis”. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy‚ labor law‚ environmental law‚ trade restrictions‚ tariffs‚ and political stability. Political factors that are found in the JetBlue case are:
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INTRODUCTION Background of the study:- Service Marketing Services include all economic activities whose output are not a physical product‚ are generally consumed at the time it is produced‚ and provide added value in forms that are intangible concerns of its purchaser. Philip Kotler has defined Service Marketing as: “Any act or performance that one party can offer to another‚ that is essentially intangible and does not result to the ownership of anything. Its production may or
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increasingly complex. No longer simply the domain of the warehouse manager or logistics director‚ supply chain management is viewed by most companies as a mission-critical element. In this special report‚ experts from Wharton and Boston Consulting Group (BCG) discuss strategies for maximizing the value of supply chains‚ avoiding inefficiencies‚ managing the omnipresent risk of disruption‚ and evaluating the pros and cons of supply chain enterprise systems. ‘You Can’t Manage What You Can’t Measure’: Maximizing
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5 BCG matrix Brands under Gucci group The Gucci Groupe in now a muiti- brand conglomerate ‚with a collection of high fashion brands ‚like : Gucci Yves Saint Laurent Alexander McQueen Stella McCartney Sergio Rossi Balenciaga Bottega Veneta Today ‚ it is one of the world’s leading luxury brands‚in fact the name Gucci conjures a vibe of exclusivity and prestige‚an Italian brand of quality. BCG Matrix of Gucci Group [pic] [pic] As the Creative director
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JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach‚ by ensuring the main elements were in place prior to starting operations. Compared to JetBlue ’s counterparts that started up their airlines in the 1980 ’s and 1990 ’s‚ JetBlue began with a highly experienced senior management team‚ dedicated core values‚ and plenty of capital to ride out the low times. JetBlue ’s strengths and opportunities compared to the industry are: Strength & Opportunities:
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Competitive Profile Matrix (CPM) Author: admin Wednesday‚ 24 Sep 2014 Step 4. Competitive Profile Matrix (CPM) In order to construct a competitive profile matrix‚ it is necessary to determine critical success factors in airline industry. These are: strong management‚ organization of routes‚ availability of non-stop flights‚ qualified workforce‚ in-flight services and service promotions‚ price competitiveness‚ effective financial management‚ cost management. Main competitors of Emirates Airline can
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External and Internal Environmental Analysis STR/581 JetBlue Environmental Analysis External and internal environmental analysis is a critical component for an organization seeking to achieve its goals. The follow information within this paper presents a complete external environmental and an internal competitive environmental scan for JetBlue Airways. The information provided identifies and analyzes the most important external environmental factor in the remote‚ industry‚ and external
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JetBlue SWOT Analysis Strengths • Low Operating Costs- For the year ended December 31‚ 2007 cost per available seat mile‚ excluding fuel‚ of 5.47 cents was lower than that reported by all other major U.S. airlines • Strong Brand- The JetBlue name is widely recognizable • Strength of People- The continuance of hiring and retaining people that reinforce the companies values Weaknesses • Internal Control of Financial Reporting- It was found in a audit that the company showed signs of
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