Run Run Shaw Library Copyright Warning Use of this thesis/dissertation/project is for the purpose of private study or scholarly research only. Users must comply with the Copyright Ordinance. Anyone who consults this thesis/dissertation/project is understood to recognise that its copyright rests with its author and that no part of it may be reproduced without the author’s prior written consent. DECISION MODELS FOR AIRLINE PASSENGER AND CARGO NETWORK ALLIANCES LANG CHUNMEI DOCTOR
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INTRODUCTION Background of the study:- Service Marketing Services include all economic activities whose output are not a physical product‚ are generally consumed at the time it is produced‚ and provide added value in forms that are intangible concerns of its purchaser. Philip Kotler has defined Service Marketing as: “Any act or performance that one party can offer to another‚ that is essentially intangible and does not result to the ownership of anything. Its production may or
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JetBlue Questions for Discussion 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? * First of all people who go to an airline are because they have the need to travel‚ which the main feature is. Inducing the consumer or person‚ as their main need. * JetBlue customers to contract your travel company this time JetBlue‚ wanted
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Eithad airways the national airline of the United Arab Emirates has in just eight years established itself as the world’s leading airline. “Eithad” is the Arabic word for “union”. Set up by Royal (Amiri) Decree in July 2003‚ Eithad commenced commercial operations in November‚ 2003‚ and has gone on to become the fastest growing airline in the history of commercial aviation. Abu Dhabi‚ the capital of the United Arab Emirates‚ is the airline’s hub. Etihad’s fleet of 66 aircraft operates more than 1000
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CASE STUDY JetBlue: High-Flying Airline Melts Down in Ice Storm Joe Brennan‚ Ph.D. ‚ Ohio University Felicia Morgan‚ Ph.D.‚ University of West Florida Introduction On Wednesday‚ February 14‚ 2007‚ JetBlue Airways Corp. (NYSE:JBLU) suffered the most severe service disruption in its seven-year history. A winter storm snarled operations at the regional carrier‟s JFK International Airport in New York‚ its main East Coast hub‚ forcing the airline to cancel more than half of its flights. Ten planes sat
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VERTICAL INTEGRATION: A CASE STUDY OF SCANDINAVIAN AIRLINE SYSTEM IN 1988 Name Course Instructor Institution 1 Month‚ Year Vertical Integration: A Case Study of Scandinavian Airline System In 1988 Introduction The Scandinavian Airlines System (SAS) applied vertical integrations strategic management approach as a way of overcoming the challenges it faced especially in the 1980s. The threats in the aviation environment such as competition from other major airlines caused the
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because of too much consumption in U.S and China and war in Iraq affect as well as the hurricane. This makes the oil price to clime up more than usual. We estimate that fuel costs absorbed about 19% of total airline revenues in 2004‚ up from 15% in 2003 and 13.6% in 2002. We also estimate that fuel costs are likely to rise to about 24% of total revenues in 2005 . Porter¡¦s Approach to Industry Analysis for Jet Blue Airway Potential Competitors: Low æ Rivalry among existing firms is intense
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Table of Contents: 1) Executive Summary…………………………………………………………………………………………….2 2) Introduction & Rise of the aviation industry in India…………………………………………...3 3) INtorduction of Air India and its International Presence……………………………………….….4 4) Code share agreements of Air India ……………………………………………………………….……5 5) Air India’s Market Share………………………………………………………………………………………5 6) Financial Analysis with the ratios Profitability Ratio..........................................................................
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JetBlue was founded in 1999 by David Neeleman and started operations with 10 airplanes as a low-cost carrier in 2000. It provides low prices and comfortable services for passengers‚ which helps JetBlue establish its own customer groups. From 2003 to 2006‚ JetBlue utilized its limited resources created increasing operation revenues each year‚ respectively‚ $998 million‚ $1‚265 million‚ $1‚701million‚ and $2‚363 million. It only took JetBlue four years to become one of the largest airlines by
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1) What is JetBlue strategy for success in the marketplace? Doe the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? # 1 Based on the company’s 10-K/A filing with the SEC‚ JetBlue’s strategy for success is product leadership with customer value proposition. As a matter of fact‚ this is JetBlue’s core strategy‚ "provides high-quality customer service at low fares primarily on point-to-point
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