I chose to write about the "Reach for a LUCKY instead of a sweet" ad created by Lucky Strike cigarettes and how they appealed to the average American woman of the 1920 ’s. We ’ll be going over what the average American woman of the 20 ’s was as well as why they were so fascinated with smoking cigarettes. Didn ’t they know that cigarettes cause cancer? Didn ’t they know that they could die‚ and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracle
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TOP ADVERTISING CAMPAIGNS Marketer | Campaign | Agency | Years | Volkswagen | "Think Small" | Doyle Dane Bernbach | 1959 | Marlboro | The Marlboro Man | Leo Burnett Co. | 1955 | Nike | "Just Do It" | Wieden & Kennedy | 1988 | Absolut Vodka | The Absolut Bottle | TBWA | 1981 | Miller Lite | "Tastes great‚ less filling" | McCann-Erickson Worldwide | 1974 | Avis | "We try harder" | Doyle Dane Bernbach | 1963 | Apple Computer | "1984" think different | Chiat/Day | 1984 | Pepsi-Cola
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wearing the same suit‚ just hurtled with ease. The slogan “when tempted to over-indulge‚ reach for a Lucky instead” printed just below the picture. Chances are immediately the last food which was overindulged upon comes to mind‚ causing a reliving the guilt that followed. As the poster is viewed‚ it’s hard to ignore the feeling that abstaining from indulging and satisfying the craving with a Lucky Strike Cigarette instead would cause feeling healthier and more dapper than right now. This is an example
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7/13/12 Ship Breaker A Lucky Strike was one of those things that people envied. The characters in this book believe in the power of luck‚ and that you have to be lucky and smart to pull off a Lucky Strike. The people in this book believe in luck because of three main reasons. One is that the only way they can do their jobs every day is because of the chance they might get lucky. Another reason is that they are jealous of Lucky Strike and that they could get lucky too. The third reason is
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come to an excellent conclusion of the changing environment. Along with using information from the book American Consumer Society‚ 1865 – 2005 by Regina Blaszczyk. The five advertisements include Orange Crush Soda‚ Arrow Shirts‚ Chevrolet Cars‚ Lucky Strike Cigarettes‚ and Old Gold Cigarettes. The first advertisement to look at is the Orange Crush ad. This advertisement starts with a simple tagline. “Like oranges? Drink orange crush”. It captures the simplicity of the jazz age‚ their go with the flow
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they were able to develop multiple ways of persuading consumers into thinking that their cigarettes turned them into a celebrity and that even doctors smoke cigarettes. With this being said‚ I will compare and contrast a Capri Super Slim and a Lucky Strike cigarette advertisement and show how cigarette companies back then used rhetoric to convince buyers into purchasing these two products. One strong persuasive technique that the cigarette companies used back then in their advertisements was
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on “Vintage Ads” | | Na’Shaye Lewis September 9‚ 2013 | Appealing to someone’s emotions is how the tobacco companies get the big bucks. Lucky Strike Cigarettes first came about around the 1920s. Its motto was “Reach for a LUCKY instead of a sweet”. Which went on to say in the ad‚ “To keep a slender figure‚ No one can deny Lucky Strike. They are toasted so there is no throat irritation and no cough”. This ad was made to appeal to the average American woman in that era. Why were the average
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the world’s second largest quoted tobacco company by global market share (after Philip Morris International)‚ with a leading position in more than 50 countries and a presence in more than 180 countries.[2][4] Its brands include Dunhill‚ Kent‚ Lucky Strike and Pall Mall Global History -The company was formed in 1902‚ when the United Kingdom’s Imperial Tobacco Company and the American Tobacco Company of the USA agreed to form a joint venture‚ the British-American Tobacco Company Ltd.[6] The
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it also influenced women to break from previous social standards and become more ‘equal’ to men. Two texts‚ which are associated with this topic‚ are an advertisement for ‘Lucky Strike Cigarettes’ and the novel The Great Gatsby. Both texts are excellent examples on how women acted‚ dressed and lived in the 1920s. The I’m A Lucky Girl poster advertises cigarettes for women in the 1920s‚ stating that smoking their product “will keep [their] figure[s] trim”‚ creating a contrived‚ stereotypical image
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(Said‚ 2013). The younger generations are the ones who are currently interested in the flavored Cigarettes it is more appealing than the non flavored ones. Project Definition A. Advertising budget: $25 million B. Marketing Strategies: 1. Direct Mail Promotions 2. Advertising in Magazines 3. Advertising on Billboards 4. Advertise at Bus stop areas 5. Direct Mail 6. Events at the Bar and Club with free samples C. Product and Brand Identity 1. Use Celebrities to promote
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