Case Study: Yorktown Technologies 10/1/2014 Executive Summary The Problem I have been asked to evaluate the marketing strategy for Yorktown Technologies.Specifically‚ what strategy they should use to become more successful by reaching their full potential and operating at an increased profit. Yorktown Technologies‚ in the beginning‚ had projected sales of $4‚000‚000. Unfortunately‚ with the absence distribution strategies and a marketing strategic plan‚ they only made a profit of $500
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Case Recap This case outlines the various regulatory obstacles faced by the CEO and co-founder of Yorktown Technologies‚ Alan Blake‚ when marketing the new GloFish genetically modified tropical zebra fish. GloFish are originally zebra fish that come from India and other surrounding countries and more than 200 million of these ornamental fish are sold in the United States. This case focuses on the struggles face by the founders of Yorktown Technologies‚ Blake and Crockette‚ to find a successful
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Brief With the advancement of technology and the rise in Internet usage amongst individual companies‚ businesses‚ and organizations‚ they are faced with new challenges in protecting their brand‚ trademark‚ and image from competitors (Clark‚ 2007). This has caused many businesses to take action in the protection of intellection property rights or IPR. For the week three assignment‚ the members of team A choose to discuss the case in which Premier Technologies wins intellectual property lawsuit
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Case Study: Star Technologies 1. Explain why "industry knowledge" is so important to an audit engagement team Identify risk factors commonly posed by companies in high-tech industries. Industry knowledge is so important because it helps auditors identify areas that need special attention where errors and fraud might exist. Auditors are then able to evaluate the reasonableness of the accounting estimates made by management. It will also help them evaluate the accounting principles used by
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This form can be used to organize your thoughts about a case. As you perform your analysis remain open to the fact that your interpretation of the facts may change and therefore you should constantly revisit your answers. Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus for your analysis. The type of case that this is an evaluation case. In this case‚ one of the major problems that will be the main focus is the simple fact that there have been
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MG 6503: Management of Information Technology and Information Systems Spring 2013 Prof. Kevin Brabazon CA Technologies Case Study Prepared By Xi Lou Lun Li Yang Cao Yashen Wu Table of Contents Executive Summary Overview Problems & Alternatives Scenario Conclusion Appendix I: SWOT Analysis Appendix II: Porter’s Five Forces Executive Summary Technology changes will significantly reshape IT companies like CA Technologies. CA has kept its mainframe and clients’ server
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Collin Technologies Case Study Baldrige Performance Excellence Program National Institute of Standards and Technology (NIST) • United States Department of Commerce July 2013 To obtain Baldrige Program products and services‚ contact Baldrige Performance Excellence Program Administration Building‚ Room A600 100 Bureau Drive‚ Stop 1020 Gaithersburg‚ MD 20899-1020 Telephone: (301) 975-2036 Fax: (301) 948-3716 E-mail: baldrige@nist.gov Web: http://www.nist.gov/baldrige The Collin Technologies Case Study
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Technology-HSBC Case Study March 10‚ 2012 Professor Shaw Argosy University How has the company chosen to improve its knowledge of customers and therefore its decision making? Analyze the management‚ organization‚ and technology dimensions of the solution. HSBC‚ as with other banks‚ took advantage of many poor consumers looking to own their own home. These consumers had low credit scores‚ are in default or have low income‚ which means there was a higher probability of them not paying back
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Q1: What is the nature of the problem that Cachet Technologies is addressing? Is it a big problem? Is there any competition? The company proposed a new way to distribute content over the Internet. The reason why this technology is invented is a real problem related to the Internet. The main problem is that existing routing systems on the Internet are not able to serve new needs of consumers. Consumers moved to more sophisticated multi-media applications and routing system became overloaded
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Title – Promising Beacon Technology for Store Managers and Consumer Summary - Retailer push location specific information directly to the customer via their smartphone‚ and get data depending on customer’s interaction with beacon! Body - Beacon Technology is on its way to strengthen buyer-seller relationship and provide data to the retailers to improve the in-store experience for the shoppers. For years‚ retailers considered Near Field Communications (NFC) technology to track the number of
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