"Loyalty programs in telecom industry" Essays and Research Papers

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    Telecom Sector Analysis

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    PROJECT REPORT ON “SECTOR ANALYSIS – TELECOM INDUSTRY & A CASE STUDY OF: IDEA CELLULAR LTD.” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF DEGREE OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (PGDBM) SUBMITTED BY PRAJAKTA M. DIWAN PGDBM - FINANCE BATCH: 2007-09 UNDER THE GUIDANCE OF PROF. V. S. DATE [pic] N.L.DALMIA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

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    TELECOM SECTOR IN INDIA August 2012 1. INDUSTRY OVERVIEW 1.1 Introduction The Indian telecommunications industry is one of the fastest growing in the world. Government policies and regulatory framework implemented by Telecom Regulatory Authority of India (TRAI) have provided a conducive environment for service providers. This has made the sector more competitive‚ while enhancing the accessibility of telecommunication services at affordable tariffs to the consumers. In the last two decades

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    Bangladesh. As a populous country‚ it’s huge market has attracted many foreign investors to invest in this sector. The telecom sector in Bangladesh is rapidly emerging. Bangladesh Telecommunication Regulatory Commission (BTRC) is the regulatory authority for this sector‚ overseeing licensing‚ policy etc. The Calling Code of Bangladesh is +880 HISTORY: Landmarks in the history of telecom industry in Bangladesh[1] • 1853 : Telegraph branch under Posts and Telegraph Department‚ British India. • 1971 :

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    Crm & Loyalty

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    White Paper CRM vs. Loyalty Programs: Best Friends or Arch Rivals? CRM vs. Loyalty Best Friends or Arch Rivals? A sk business owners what keeps them up at night and most will say driving revenue‚ increasing profitability‚ staying ahead of the competition‚ and retaining customers. For the past year and a half‚ companies in a variety of industries— most notably those involved in the financial services‚ telecommunications‚ travel and tourism industries—have looked to large customer relationship

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    Telecom Study

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    Product Version: Definition Product Name: Total page Huawei Technologies Co. Ltd. WCDMA Performance - Radio Access Network KPI Definition Manual for UMTS6.0(V1.0) For internal use only 2007-1-16 Written: WCDMA&GSM网络 Data: 性能研究部 Review: Review: Data: Data: Huawei Technologies Co.‚ Ltd. All rights reserved 2007-1-16` WCDMA Performance – Radio Access Network KPI definition Manual for UMTS5.1 (V1.2) Revision Record Date Revision version change

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    Telecom History

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    The history of telecommunication began with the use of smoke signals and drums in Africa‚ theAmericas and parts of Asia. In the 1790s the first fixed semaphore systems emerged in Europe; however it was not until the 1830s that electrical telecommunication systems started to appear. This article details the history of telecommunication and the individuals who helped make telecommunication systems what they are today. The history of telecommunication is an important part of the largerhistory of communication

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    Customer Loyalty

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    CUSTOMER LOYALTY ON STAINLESS STEEL WITH REFERENCE TO SALEM STEEL PLANT Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase‚ frequency of purchase‚ wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy‚ Gemmel & Dierdonck‚ 2003). Statement of the problem: To Study on Customer Loyalty no Stainless

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    Loyalty Programmes

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    creating a customer loyalty programme which is an effective marketing tool. This is attributed to the win-win situation whereby the customers are rewarded for their loyalty as well as the business acquiring and maintaining their market share through repetitive buying hence boosting sales. This paper looks into the considerations that should be put in place when developing a loyalty program for an online grocery store. It expounds further on the benefits accrued on such a program to both the businessman

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    Customer Loyalty

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    1.0 Introduction The term “customer loyalty” is indisputably one of the most widely studied subjects by researchers in the world‚ intensively evolving over the years. According to past reviews‚ loyalty has been defined as a repeat purchase that is a result of a preference‚ attitude or market share. However‚ according to Uncles‚ Dowling and Hammond’s (2003) review of literature‚ there is no universally agreed definition (Jacoby and Chestnut‚ 1978; Dick and Basu‚ 1994; Oliver‚ 1999). Therefore‚

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    Brand Loyalty

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    Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi

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