Frequent Shopper Program (Revenue Increase)‚ and Increasing Efficiency enhancements are important for Kudler Fine Foods that will determine the success for the project. A “feasibility study focuses on helping answer the essential question of should we proceed with the proposed project idea?” (Hofstrand & Holz – Clause‚ 2009). Operational‚ technical‚ and economic feasibilities are what specify the project feasibility analysis. Operationally‚ the Expanding Services will increase the loyalty and profitability
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surprisingly intimate details about our shopping preferences… and lives. This knowledge is invaluable in the hands of marketers. This report discusses the rise of “consumer data” – the data gleaned‚ somewhat surreptitiously‚ from sources such as “loyalty programmes”‚ and supermarket point-of-sale terminals. In particular‚ it focuses on a synergy between these two complementary data streams‚ and how it is able to provide retailers with an apparent silver bullet for marketing their products. By
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Discuss the relationship(s) between loyalty card and marketing information system (database marketing)? Loyalty card refers to a plastic card which is given to a customer by a business and which is used to record information about what the customer buys and to reward them for buying goods or services from the business. A loyalty card is an incentive plan that allows a retail business to gather data about its customers. Customers are offered product discounts‚ coupons‚ points toward merchandise
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becoming more heterogeneous 3 1.4 Lack of cross-selling 3 1.5 Complaints and the lack of a loyalty program 4 1.6 Conclusion 4 2. Rewards program 4 2.1 Stimulating retention 4 2.2 Cross-selling 4 2.3 Connect personally 5 3. Structure rewards program 5 3.1 Cross-selling program 5 3.2 Program for young ‘middle-aged’’ customers 5 3.3 Overall loyalty reward program 5 Cabo San Viejo’s customer base 1 General information Cabo San Viejo (CSV) is a health
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experience. First of all‚ M.A.C could gain more customers by providing a “Personal Make-up Artist” as an extra service instead of just advising and making a trial make-up which can only be done in the M.A.C counters it self. This “Personal Make-Up Artist” program
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REPORT ON PROMOTION OF PAYBACK CARD AND MIGRATION FROM GREEN CARD TO PAYBACK CARD AT PANTALOONS
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Hoosier Burger a. How was the Hoosier Burger project identified and selected? What focus will the new system have? The Hoosier burger project was identified through its short-comings by the Mellankamps. The project was selected as the business grows and demand is at an all-time high‚ the current systems at Hoosier Burger are not getting the job done. This is causing customer discontent and is affecting business negatively. The new system is going to be heavily focused on inventory
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Manage Quality Customer Service Marketing Loyalty Program Assessment Details: The marketing department has sent out emails publishing the loyalty program for the Hotel Futura chain. The response has been excellent and you as the Marketing Manager want to define more closely the new customer expectations. You will design a strategy for this and your team must address the following: * A tool that will gain detailed information on the needs‚ expectations and satisfaction levels of customers
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References: Daily Nation‚ 11th February 2005 David Clayton-Smith (1996)‚ “Do It All’s loyalty programme – and its impact on
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CEMEX: Rewarding the Egyptian Retailers - R.Sathyanarayanan S Santhosh Kumar Shriram V Mohan Prasanth Subramaniam Goutham Raju To extend its global presence‚ CEMEX entered the Egypt market through acquisition of Assiut Cement Company CEMEX – Company background • CEMEX was founded in 1906 under the name Cementos Hidalgo • Purchased Mexican Cement producers and expanded into petrochemicals and tourism • Initially it was a domestic firm with 90% of revenues from Mexico • In 1992
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