Today I would like to tell you about the brand loyalty and answer the question “How can companies create brand loyalty?” I would be glad to answer any questions at the end of my talk. Let me start with the definition of this term. As I understand brand loyalty is when consumers become committed to your brand and make repeat purchases over time. We can say that brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products
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INDUCTION PLAN “Induction is the process by which the new recruit is familiarized with the working environment” (Aminuddin‚ 2008). Induction also known as orientation. Furthermore‚ induction is a programme that help the new employees to familiar the new environment and employee. This programme normally held at the first day of the new employees work. New employee first impressions are crucial. If we cannot make the new employee feel welcome‚ the employee may choose to resign and look for a
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Angelina Nilssen Teen Life Center For our business project‚ we decided to create an environment in which teenagers‚ our main clients‚ can rise to their maximum potential. We will be running a human resource/retail business. As our slogan “Get more out of life with Teen Life Center” suggests‚ we will provide teenagers with resources for life. They will have the opportunity to get help on homework‚ have a place to gather with fellow students for study sessions‚ and will be able to attend stress
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My business plan . Business Objectives Objectives give the business a clearly defined target. These are plans which can then be made to achieve these targets. This can motivate the employees. It also enables the business to measure the progress towards their stated aims. Business aims Businesses usually use aims in order to make their business a success. Aims are the targets that a particular business has set and will try to achieve these within a set amount of time. The most effective
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1.0 Introduction The term “customer loyalty” is indisputably one of the most widely studied subjects by researchers in the world‚ intensively evolving over the years. According to past reviews‚ loyalty has been defined as a repeat purchase that is a result of a preference‚ attitude or market share. However‚ according to Uncles‚ Dowling and Hammond’s (2003) review of literature‚ there is no universally agreed definition (Jacoby and Chestnut‚ 1978; Dick and Basu‚ 1994; Oliver‚ 1999). Therefore‚
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JOLLIBEE PHILIPPINES BUSINESS PLAN Evelyn A. Gaspar BSBA – IV AM Description of Business Jollibee is a well-known fast-food restaurant in the Philippines offering food great tasting and great value food. It has attained success from its humble beginnings. In 1975‚ Tony tan Caktiong‚ the founder of Jollibee and his family opened up a Magnolia ice cream parlor in Cubao‚ Quezon City. Sometime in 1978‚ Caktiong and his brothersand sisters engaged the services of a management consultant‚ Manuel
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available elsewhere on campus. We will also aim at providing ‘More for Less’ through competitive pricing. We will mainly use social media and posters/flyers on campus to promote OpenHearts Café. 1.5 Financial Projections The start-up cost of the business will be around $200‚000‚ which we expect to secure from NTU Ventures‚ SPRING Singapore and some other venture capitalists. With this investment‚ we start earning positive cash flows in the first month of operations‚
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Gillette marketing plan A Situational Analysis SWOT Analysis Strengths * Market leader in shaving products * Few competitors * Huge marketing and advertising budgets and campaigns * Huge brand recognition | Weaknesses * Profit based solely on performance of goods | Opportunities * Launch more environmentally friendly products * Entry into new markets (eg. Grey market) * Growth in female market section | Threats * Imitations of Gillette’s products * Outward migration
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I. Management Design concept A. Type of Business Organization Café and Restaurant B. Business Name and Logo Sweet Blend Café C. Our Mission To provide a wholesome dining experience‚ with Top Quality coffee and a staff that wants to exceed the CUSTOMERS expectations!! D. Our Vision To maintain a profitable operation that will continue our TRADITION of Quality Café Experience‚ at a reasonable cost‚ in a comfortable atmosphere‚ with exceptional service.
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comfortable and become instant regulars. We seek to offer unique and delectable pastries‚ personalized all-occasion cakes‚ healthy and organic beverages and fresh‚ high quality floral arrangements. We will continuously improve all aspects of our business in order to sustain the long-term success of our customers and ourselves. Frost Goddess & Posies is dedicated to operating with a constant enthusiasm for learning‚ being open to implementing new ideas‚ and maintaining a willingness to adapt to
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