1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Loyalty What is loyalty? Loyalty is a feeling or attitude of devoted attachment and affection. Loyalty is related to many other terms such: as Love‚ friendships‚ family relationship and many others. It is mostly of the time the basic of these other concept. Loyalty is only way to keep the people you love out of danger. For instance: if one of them going in a fight I will honestly‚ calm he/her down before‚ something bad happen. It is to be with a friend in good times and bad‚ time. Without the
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Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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The Army Values The Army values are; Loyalty‚ Duty‚ Respect‚ Selfless service‚ Honor‚ Integrity‚ and Personal Courage. The seven Army values is what being a soldier is all about‚ it’s what defines us. When you see a soldier walking down the street you can see these seven values in the way he/she presents he/she self. The seven Army values are broken down to us in the acronym “LDRSHIP”. Loyalty: To bear true faith and allegiance to the U.S constitution‚ the Army‚ your unit and other soldiers.
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BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating that brand loyalty can
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THE ARMY AS A PROFESSION Argumentative Essay February 24‚ 2014 Is the Army a profession? Today‚ the Army is composed of brave men and women who have volunteered to serve our country. American citizens accept the Army’s code of ethics during their process of becoming an American soldier. The Army promotes professional development through military occupation specialties‚ education‚ and expertise. The Army develops soldiers into experts‚
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LOYALTY Loyalty to me is being faithful and being trustworthy to yourself‚ your family‚ and your team. Loyalty “Bear true faith and allegiance to the U.S. constitution‚ the Army‚ and other Soldiers.” Duty “Fulfill your obligations.” Respect “Treat people as they should be treated.” Selfless Service “Put the welfare of the nation‚ the Army and your subordinates above your own.” Honor “Live up to the army values.” Integrity “Do
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The Army Values Loyalty "Bear true faith and allegiance to the U.S. constitution‚ the Army‚ and other soldiers. Be loyal to the nation and its heritage." I define loyalty as the willingness of a person to sacrifice at their own personal expense in order to protect‚ uphold‚ defend and edify those persons‚ ideals and/or things which they cherish most. The amount of loyalty a person feels towards someone or something determines how much they are willing to sacrifice for them. As a soldier‚ we
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ARMY VALUES In the US Army we are taught to live up by the 7 ARmy Values. They are broken down to us in the acronym LDRSHIP. Loyalty "Bear true faith and allegiance to the U.S Constitution‚ the Army and other soldiers." Duty "Fulfill your obligations." Respect "Treat people as they should be treated." Selfless Service "Put the welfare of the nation‚ the Army and your subordinates above your own." Honor "Live up to the army values." Integrity "Do what’s right legally and morally." and Personal
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