Customer Relationship Management • “The purpose of a business is to create customers” – Peter Drucker • New customers cost you money – money spent on advertising and marketing 1 Company Orientations toward the marketplace 2 CRM Customer Relationship Management (CRM) enables an organization to better management relationships with suppliers‚ distributors‚ and dealers‚ among others 3 CRM • The purpose is to identify‚ retain‚ and place the right kind of customer and foster
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Electronic copy available at: http://ssrn.com/abstract=2185653 1 A TAXONOMY OF INTELLECTUAL CAPITAL: 2006-2009 POLISH BANKS PERSPECTIVE Karol Śledzik* University of Gdansk Faculty of Management Department of Banking ul. Armii Krajowej 101 81-824 Sopot‚ POLAND ABSTRACT The main goal of this paper is to present practical application of taxonomy (Multidimensional Comparative Analysis - MCA) to measure the level of intellectual capital of banks using VAIC™ (Value Added of Intellectual Coefficient)
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The Hidden History of Lower Class Japan in the Meiji Restoration “History is written by the victors” is one of the most common expressions when looking at historical events. The winning side that gains power will always consider themselves the good people‚ and will tarnish the name of their “evil” adversaries. Therefore‚ it is important when looking at history to consider biases to prevent getting incorrect ideas about certain groups. However‚ history is also often written about the victors. Most
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Implementing a Customer Relationship Strategy" The Asymmetric Impa ’et of Poor Versus Excellent Execution Mark R. Colgate Peter J. Danaher University of Auckland‚ New Zealand The benefits of developing customer relationships are well established. However‚ a well-intentioned relationship marketing strategy may fail because of poor implementation. In this study‚ the authors look at the effects of implementing a customer relationship strategy. Specifically‚ they examine the implementation
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South of 1860 was uniformly committed to a single cash crop‚ cotton. During its reign‚ however‚ regional differences emerged between the Lower South‚ where the linkage between cotton and slavery as strong‚ and the Upper South‚ where slavery was relatively less important and the economy more diversified. Plantations were the leading economic institution in the Lower South. Planters were the most prestigious social group‚ and‚ though less than five percent of white families were in the planter class;
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Customer Lifetime Value (SMALL BOOK 167-177) * Customer lifetime value (CLV)‚ is the net present value of the cash flows attributed to the relationship with a customer. * The use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction‚ rather than on maximizing short-term sales. * Two approaches to CLV: * Disaggregate (“spreadsheet”)– Complex and cumbersome‚ but allows you to build in any assumptions
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Lower the Drinking Age to 18 Over 700 soldiers under the age of 21 have lost their lives fighting in Iraq. And According to the government they were responsible enough to die for their country‚ but not responsible enough to have a drink of alcohol. In the United States a person is allowed to vote‚ join the military‚ and take the risks of life and death‚ and are considered a legal adult all at the age of 18. Therefore shouldn’t they also be trusted to make their own decisions about alcohol consumption
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Journal of Business Management Vol. 5(1)‚ pp. 187-195‚ 4 January‚ 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM10.951 ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper A study of customer satisfaction‚ customer loyalty and quality attributes in Taiwan’s medical service industry Hsiu-Yuan Hu1‚ Ching-Chan Cheng2‚ Shao-I Chiu3* and Fu-Yuan Hong3 1 Department of Food Technology and Marketing Management Taipei College of Maritime Technology
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economic status has fallen prey to the rhetoric promoted by these terrorist groups .According to the US Census Bureau‚ lower-class youth commit four times more violent crimes than middle-class youth (2008). Social class impacts the patterns of immoral behavior and judged by society by which low class behavior is most effective with crime rates. The perception that society have on the lower class is stereotypical‚
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Responding To Content Rashwan’s subject is how the internet social networks impact the Egyptian Revolution. His purpose is to inform us of how technology is the greatest democracy. He suggest that the internet is the catalyst of the uprising. He interpreted Ghonim’s statement about the internet as powerful it moves him and makes him clearly understand the importance of the internet to the world. Rashwan’s essay explains how the internet plays a big role on overthrowing the Egypt’s government
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